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Japan External Trade Organization Hiroshima Office Global Hiroshima specialties Bon Appetit!

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  • Japan External Trade Organization Hiroshima O�ce

    GlobalHiroshimaspecialties

    5-44 Motomachi, Naka-ku, Hiroshima 730-0011, Japan

    Hiroshima Chamber of Commerce and Industry Building 4F

    TEL: +81 (82) 228-2563 FAX: +81 (82) 228-2596

    E-mail: [email protected]

    Itsukushima Shinto Shrine (Miyajima) Itsukushima Shinto Shrine has a large vermilion shrine gate and pavilions connected with cloisters, showing various views depending on the ebb and �ow of the tide. �e sea spreading in all directions, the Misen virgin forest to the rear and other aspects of the surrounding natural environment comes together to create stately and resplendent scenery that is the quintessence of Japanese aesthetic sense.

    A-bomb Dome (Hiroshima Peace Memorial Park) �is is an A-bombed building conveying the horror of the A-bomb dropped on Hiroshima, the �rst such attack in the world. It is a symbol of peace. �e surrounding area is the Hiroshima Peace Memorial Park with a beautiful river and greenery, along with a cenotaph and the Peace Memorial Museum.

    Hiroshima SceneryWorld Cultural Heritage of Hiroshima

    - Remember history, hope for peace -

    Bon Appetit!

  • Copyright (C) 2011 JETRO. All rights reserved.

    Kitahiroshima-cho

    Akiota-cho

    Hatsukaichi City

    Otake City

    Hiroshima City

    Fuchu-cho

    Kumano-choSaka-cho

    Kaita-cho

    Higashihiroshima City

    Kure City

    Osakikamishima-choEtajima City

    Takehara City

    Mihara CityOnomichi City

    Fukuyama City

    Fuchu City

    Jinsekikogen-choMiyoshi City

    Shobara City

    Akitakata City

    Sera-cho

    TAKANOBU FOODS CORP.“HIROSHIMA FROZEN OYSTER IQF” ➞ p.03

    —INDEX—Hiroshima Product MapAllow us to introduce global Hiroshima products and their manufacturers

    Asamurasaki Co., Ltd.“Oyster Soy Sauce” ➞ p.10

    TANAKA FOOD CO., LTD.“Ryokounotomo” ➞ p.08

    KS & Co., Ltd.“Processed Frozen Oyster Products” ➞ p.03

    KURATA FOODS Co., Ltd.“Masuya Miso Ramen” ➞ p.12

    TOKUNAGA SEIKA CO., LTD.“Bamboo charcoal bean snack” ➞ p.15

    Hiroshimapref. Fruit Growers Cooperative Association“Hiroshima Haruka” ➞ p.17

    MASUYAMISO CO., LTD.“Moromi Miso” ➞ p.11

    MIYAKE HONTEN “SEMPUKU” SAKE BREWERY Co., Ltd.“SEMPUKU JUNMAI DAIGINJO “KURA” 72cl” ➞ p.20

    MORIKAWA SHUZO Co., Ltd.“Hakuko Junmaiginjo Blue Bottle” ➞ p.19

    Nakao Sake Brewery Co., Ltd.“Seikyo Junmai Maboroshi” ➞ p.20

    KAMOTSURU SAKE BREWING CO., LTD.“Daiginjo GOLD KAMOTSURU” ➞ p.20

    KAWAHARA FOOD CO., LTD.“OSAKANAGOHAN” ➞ p.07

    MARUTOKU NORI Co., Ltd. “Wasabi Flavored nori” ➞ p.05

    DOMOTO FOODS CO., LTD.“For tastier rice Enoki Aonori” ➞ p.06

    Hoshaku Beverage Co., Ltd.“Tameshitekanten (Lemon Flavor and Co�ee Flavor)” ➞ p.14

    KANEMITSU MISO CO., LTD.“SOY-MEAT’MISO DIP (GARLIC FLAVOR)” ➞ p.11

    ITOKU FOODS CO., LTD. “Lemon ginger 4P” ➞ p.18

    SENNARI CO., LTD.“Organic Pure Rice Vinegar Komenosu 360 ml” ➞ p.10

    Umeda-Shuzoujou & Co.“Honshuichi Muroka Junmai-shu” ➞ p.19

    HIROSHIMANORI COMPANY, LIMITED“Oyster Soy Sauce Flavored Nori seaweed 60 sheets” ➞ p.05 Otafuku Sauce Co., Ltd.“Okonomiyaki Sauce 500g” ➞ p.09

    Oysters 03

    Nori 05

    Rice toppings 07

    Miso

    Ramen

    11

    12

    Seasoning 09

    Atsuyaki Tamago 13

    Agar 14

    Beans 15

    Japanese sake

    17 Fruits and vegetables

    19

    AHJIKAN CO., LTD.“Frozen Japanese Omelet for Sushi” ➞ p.13

    RYOKOKUSHOJI CO., LTD.“Soy de cafe” ➞ p.15

    SANKO INDUSTRY CO., LTD.“KATSUOFURIDASHI” ➞ p.10

    Manda Fermentation Co., Ltd.“Manda Koso” ➞ p.18

    Kanawa Suisan Co.“Deep-Fried Oyster ” ➞ p.04

    SUNFOODS CO., Ltd.“MITSUWA OKONOMI SAUCE” ➞ p.09

    Mishima Foods Co., Ltd.“YUKARI (Prepared Perilla (Vegetable) Mix)” ➞ p.07

    ISHIKAWA Co., LTD.“CALCIUM BLACK SOYBEAN” ➞ p.16

    Hirata Farm Co., Ltd.“Yuzumiso” ➞ p.17

    *Listing 31 companies and organizations from Hiroshima Prefecture, mainly JETRO members.

  • Copyright (C) 2011 JETRO. All rights reserved.

    Kitahiroshima-cho

    Akiota-cho

    Hatsukaichi City

    Otake City

    Hiroshima City

    Fuchu-cho

    Kumano-choSaka-cho

    Kaita-cho

    Higashihiroshima City

    Kure City

    Osakikamishima-choEtajima City

    Takehara City

    Mihara CityOnomichi City

    Fukuyama City

    Fuchu City

    Jinsekikogen-choMiyoshi City

    Shobara City

    Akitakata City

    Sera-cho

    TAKANOBU FOODS CORP.“HIROSHIMA FROZEN OYSTER IQF” ➞ p.03

    —INDEX—Hiroshima Product MapAllow us to introduce global Hiroshima products and their manufacturers

    Asamurasaki Co., Ltd.“Oyster Soy Sauce” ➞ p.10

    TANAKA FOOD CO., LTD.“Ryokounotomo” ➞ p.08

    KS & Co., Ltd.“Processed Frozen Oyster Products” ➞ p.03

    KURATA FOODS Co., Ltd.“Masuya Miso Ramen” ➞ p.12

    TOKUNAGA SEIKA CO., LTD.“Bamboo charcoal bean snack” ➞ p.15

    Hiroshimapref. Fruit Growers Cooperative Association“Hiroshima Haruka” ➞ p.17

    MASUYAMISO CO., LTD.“Moromi Miso” ➞ p.11

    MIYAKE HONTEN “SEMPUKU” SAKE BREWERY Co., Ltd.“SEMPUKU JUNMAI DAIGINJO “KURA” 72cl” ➞ p.20

    MORIKAWA SHUZO Co., Ltd.“Hakuko Junmaiginjo Blue Bottle” ➞ p.19

    Nakao Sake Brewery Co., Ltd.“Seikyo Junmai Maboroshi” ➞ p.20

    KAMOTSURU SAKE BREWING CO., LTD.“Daiginjo GOLD KAMOTSURU” ➞ p.20

    KAWAHARA FOOD CO., LTD.“OSAKANAGOHAN” ➞ p.07

    MARUTOKU NORI Co., Ltd. “Wasabi Flavored nori” ➞ p.05

    DOMOTO FOODS CO., LTD.“For tastier rice Enoki Aonori” ➞ p.06

    Hoshaku Beverage Co., Ltd.“Tameshitekanten (Lemon Flavor and Co�ee Flavor)” ➞ p.14

    KANEMITSU MISO CO., LTD.“SOY-MEAT’MISO DIP (GARLIC FLAVOR)” ➞ p.11

    ITOKU FOODS CO., LTD. “Lemon ginger 4P” ➞ p.18

    SENNARI CO., LTD.“Organic Pure Rice Vinegar Komenosu 360 ml” ➞ p.10

    Umeda-Shuzoujou & Co.“Honshuichi Muroka Junmai-shu” ➞ p.19

    HIROSHIMANORI COMPANY, LIMITED“Oyster Soy Sauce Flavored Nori seaweed 60 sheets” ➞ p.05 Otafuku Sauce Co., Ltd.“Okonomiyaki Sauce 500g” ➞ p.09

    Oysters 03

    Nori 05

    Rice toppings 07

    Miso

    Ramen

    11

    12

    Seasoning 09

    Atsuyaki Tamago 13

    Agar 14

    Beans 15

    Japanese sake

    17 Fruits and vegetables

    19

    AHJIKAN CO., LTD.“Frozen Japanese Omelet for Sushi” ➞ p.13

    RYOKOKUSHOJI CO., LTD.“Soy de cafe” ➞ p.15

    SANKO INDUSTRY CO., LTD.“KATSUOFURIDASHI” ➞ p.10

    Manda Fermentation Co., Ltd.“Manda Koso” ➞ p.18

    Kanawa Suisan Co.“Deep-Fried Oyster ” ➞ p.04

    SUNFOODS CO., Ltd.“MITSUWA OKONOMI SAUCE” ➞ p.09

    Mishima Foods Co., Ltd.“YUKARI (Prepared Perilla (Vegetable) Mix)” ➞ p.07

    ISHIKAWA Co., LTD.“CALCIUM BLACK SOYBEAN” ➞ p.16

    Hirata Farm Co., Ltd.“Yuzumiso” ➞ p.17

    *Listing 31 companies and organizations from Hiroshima Prefecture, mainly JETRO members.

  • 1

    Hiroshima is a land of abundant diversity and talent.

    Hiroshima Prefecture has, as its prefectural capital, Hiroshima City, the number one city in the Chugoku/Shikoku area. With the typical geography and climate of the Japanese archipelago, the weather of the plain area from the Setouchi coast is moderate with low rainfall, but in the Chugoku Mountain Area it is bitterly cold. With such a diverse and blessed natural environment, Hiroshima thrives with the agricultural and livestock industries, �sheries, and the food industry.

    In addition, there is a diverse aggregation of other industries, including heavy industries such as automobiles and shipbuilding, with sophisticated technology honed over a long time; trend-setting high value-added industries with cutting-edge technology; and traditional industries–for example, textiles, furniture, koto (Japanese string instrument), caligraphy brushes, and geta (Japanese wooden sandals)–that maintain the arts of master craftsmen.

    Hiroshima is known worldwide, with Itsukushima Shinto Shrine and the Hiroshima Peace Memorial (Genbaku Dome) designated as UNESCO World Heritages, and many domestic and international tourists visit every year.

    �ere are four important bays and ports, namely, Hiroshima Bay, Kure Bay, Onomichi-Itozaki Port, and Fukuyama Port. Hiroshima Bay has regular international routes to South Korea (nine services per week), China (six services per week), Taiwan/Southeast Asia (two services per week), and North America (one service per month).

    Hiroshima Airport has regular international routes to South Korea, China and Guam: Seoul (seven �ights per week), Beijing (�ve �ights per week), Shanghai (seven �ights per week), Dalian (eight �ights per week), Taipei (six �ights per week), and Guam (two �ights per week). Domestically, it connects with Tokyo Haneda, Sapporo, Sendai, and Okinawa Naha.

    From mountain areas at an elevation of 800 meters in the north, to the island areas in the south, many innovations have been implemented to match the geographical and climatic conditions in conducting a wide variety of cultivation and animal breeding.

    Promoting incorporations in order to conduct e�cient and stable farm management and environmentally friendly agriculture.

    2Copyright (C) 2011 JETRO. All rights reserved.

    HiroshimaPro�le

    Hiroshima, blessed with nature, has an abundance of delicious foods.

    Food Culture

    Gourmet taste representing Hiroshima. Hiroshima style involves thinly spreading crepe-like dough on top of a hot iron plate, and topping it with a mountain of shredded cabbage, meat, soba noodles, and eggs. �e dish is then garnished with okonomiyaki sauce and served. Hiroshima Prefecture has 1,857 okonomiyaki shops, making it number one in Japan in shop/population ratio.

    Hiroshima is the number one producer of oysters in Japan. Farming has thrived since ancient times. Hiroshima oysters, grown with care and attention in the Setouchi Sea, melt deliciously in your mouth. Also great as grilled oysters, oyster rice, fried oysters, or when added to hot pots.

    Saijo of Hiroshima is acclaimed as one of the top sake brewers in Japan, along with Nada and Fushimi. Blessed with high quality sake rice and great water, the ingredients of Japanese sake, Hiroshima is a world-famous sake capital. Every October, a Sake Festival is held where visitors can enjoy tasting local sake from all over Japan.

    �e largest logistics hub in the Chugoku/Shikoku area. Smooth access to overseas destinations.

    LogisticsSafe, assured and tasty Hiroshima products.

    Agriculture/Livestock Industry

    In Hiroshima, there are many national brand companies that are unique and highly skilled. “Voluntary Sanitation Management Certi�cation System in Foods,” a unique Hiroshima Prefecture system, has been established to

    actively evaluate sanitation management of food businesses.

    A system where a certi�cation agency designated by Hiroshima Prefecture evaluates facilities meeting the certi�cation standards set by the Prefecture. Certi�ed facilities may place a certi�cation mark on the certi�ed products.

    Food Industry

    Higashihiroshima/TakeharaHiroshima/Kure

    Fukuyama/Bisan

    Bihoku

    Geihoku

    Otake

    Kake

    OdomariYawata

    2000

    2000

    1800

    1800

    1600

    1600

    1400

    1400

    1200

    1200

    2200Miyoshi

    Takano

    Shobara Tojo

    Yuki

    Joge

    FuchuSeraMiiriShiwa Kochi

    HigashihiroshimaTakehara

    Fukuyama

    Innoshima

    KubiKure

    Kurahashi

    Oasa

    HiroshimaHatsukaichi CityTsuta

    Taipei

    Seoul

    DalianBeijing

    Shanghai

    Guam

    Higashihiroshima/TakeharaHiroshima/Kure

    Fukuyama/Bisan

    Bihoku

    Geihoku

    Otake

    1111

    11

    1112

    12

    1314

    14

    15

    15

    Takano

    Shobara Tojo

    Joge

    FuchuSera

    Takehara

    Fukuyama

    Innoshima

    KubiKure

    Oasa

    KakeMiiri

    HigashihiroshimaHatsukaichi CityTsuta Hiroshima

    YukiMiyoshi

    1316

    Normal annual precipitation (unit: millimeters)Normal annual temperature (unit: degrees Celsius)

    Other crops 89,400

    Forage and manure crops1,012,000

    Industrial crops174,000

    Fruit trees258,400

    Vegetables555,400

    Beans191,300 Cereals 47,400

    Sweet potatoes 40,700

    Wheat 264,200

    Rice1,673,000

    Gross crop acreage (unit: ha)

    No incorporation plan

    Incorporation plan in place

    Agricultural production corporations

    Percentage of agricultural production incorporation by status (unit: rural community farm) Agricultural production (unit: 100 million yen)

    Total: 102 billion yen

    Total: 4,306,000 ha

    16628.3%

    203.4%

    40168.3%

    Africa

    Central-Eastern Europe, Russia, etc.

    OceaniaMiddle East

    Western Europe

    North America

    Central and South America

    Asia1,001,088

    45.3%

    349,44115.8%

    324,15714.7%

    238,607 10.8%

    79,776 3.6%

    79,043 3.6%

    78,176 3.5%

    59,8502.7%

    Processed agricultural products

    2

    Other livestock 6

    Poultry 200

    Pigs 43

    Dairy cattle 72

    Beef cattle 57

    Other 35Flowers and ornamental plants 32

    Fruits126

    Vegetables168

    Rice280

    Livestock377 Crops

    641

    No. of rural community farms

    587100%

    By sea

    By air

    Export value by region (unit: Million yen)Hiroshima

    Tokyo

    Sapporo

    Sendai

    Naha

    ●Area: 8,479.26 km2●Population: 2,860,769

    *According to the 2010 National Census

    ●Prefectural �ower/tree: Japanese maple●Prefectural bird:

    Red-throated diver●Prefectural �sh: Oyster Hiroshima gourmet

    No. 1 production in Japan

    One of the top three sake

    brewers in Japan

    Sakagura-dori of Saijo, a street lined with white walls of sake breweries

  • 1

    Hiroshima is a land of abundant diversity and talent.

    Hiroshima Prefecture has, as its prefectural capital, Hiroshima City, the number one city in the Chugoku/Shikoku area. With the typical geography and climate of the Japanese archipelago, the weather of the plain area from the Setouchi coast is moderate with low rainfall, but in the Chugoku Mountain Area it is bitterly cold. With such a diverse and blessed natural environment, Hiroshima thrives with the agricultural and livestock industries, �sheries, and the food industry.

    In addition, there is a diverse aggregation of other industries, including heavy industries such as automobiles and shipbuilding, with sophisticated technology honed over a long time; trend-setting high value-added industries with cutting-edge technology; and traditional industries–for example, textiles, furniture, koto (Japanese string instrument), caligraphy brushes, and geta (Japanese wooden sandals)–that maintain the arts of master craftsmen.

    Hiroshima is known worldwide, with Itsukushima Shinto Shrine and the Hiroshima Peace Memorial (Genbaku Dome) designated as UNESCO World Heritages, and many domestic and international tourists visit every year.

    �ere are four important bays and ports, namely, Hiroshima Bay, Kure Bay, Onomichi-Itozaki Port, and Fukuyama Port. Hiroshima Bay has regular international routes to South Korea (nine services per week), China (six services per week), Taiwan/Southeast Asia (two services per week), and North America (one service per month).

    Hiroshima Airport has regular international routes to South Korea, China and Guam: Seoul (seven �ights per week), Beijing (�ve �ights per week), Shanghai (seven �ights per week), Dalian (eight �ights per week), Taipei (six �ights per week), and Guam (two �ights per week). Domestically, it connects with Tokyo Haneda, Sapporo, Sendai, and Okinawa Naha.

    From mountain areas at an elevation of 800 meters in the north, to the island areas in the south, many innovations have been implemented to match the geographical and climatic conditions in conducting a wide variety of cultivation and animal breeding.

    Promoting incorporations in order to conduct e�cient and stable farm management and environmentally friendly agriculture.

    2Copyright (C) 2011 JETRO. All rights reserved.

    HiroshimaPro�le

    Hiroshima, blessed with nature, has an abundance of delicious foods.

    Food Culture

    Gourmet taste representing Hiroshima. Hiroshima style involves thinly spreading crepe-like dough on top of a hot iron plate, and topping it with a mountain of shredded cabbage, meat, soba noodles, and eggs. �e dish is then garnished with okonomiyaki sauce and served. Hiroshima Prefecture has 1,857 okonomiyaki shops, making it number one in Japan in shop/population ratio.

    Hiroshima is the number one producer of oysters in Japan. Farming has thrived since ancient times. Hiroshima oysters, grown with care and attention in the Setouchi Sea, melt deliciously in your mouth. Also great as grilled oysters, oyster rice, fried oysters, or when added to hot pots.

    Saijo of Hiroshima is acclaimed as one of the top sake brewers in Japan, along with Nada and Fushimi. Blessed with high quality sake rice and great water, the ingredients of Japanese sake, Hiroshima is a world-famous sake capital. Every October, a Sake Festival is held where visitors can enjoy tasting local sake from all over Japan.

    �e largest logistics hub in the Chugoku/Shikoku area. Smooth access to overseas destinations.

    LogisticsSafe, assured and tasty Hiroshima products.

    Agriculture/Livestock Industry

    In Hiroshima, there are many national brand companies that are unique and highly skilled. “Voluntary Sanitation Management Certi�cation System in Foods,” a unique Hiroshima Prefecture system, has been established to

    actively evaluate sanitation management of food businesses.

    A system where a certi�cation agency designated by Hiroshima Prefecture evaluates facilities meeting the certi�cation standards set by the Prefecture. Certi�ed facilities may place a certi�cation mark on the certi�ed products.

    Food Industry

    Higashihiroshima/TakeharaHiroshima/Kure

    Fukuyama/Bisan

    Bihoku

    Geihoku

    Otake

    Kake

    OdomariYawata

    2000

    2000

    1800

    1800

    1600

    1600

    1400

    1400

    1200

    1200

    2200Miyoshi

    Takano

    Shobara Tojo

    Yuki

    Joge

    FuchuSeraMiiriShiwa Kochi

    HigashihiroshimaTakehara

    Fukuyama

    Innoshima

    KubiKure

    Kurahashi

    Oasa

    HiroshimaHatsukaichi CityTsuta

    Taipei

    Seoul

    DalianBeijing

    Shanghai

    Guam

    Higashihiroshima/TakeharaHiroshima/Kure

    Fukuyama/Bisan

    Bihoku

    Geihoku

    Otake

    1111

    11

    1112

    12

    1314

    14

    15

    15

    Takano

    Shobara Tojo

    Joge

    FuchuSera

    Takehara

    Fukuyama

    Innoshima

    KubiKure

    Oasa

    KakeMiiri

    HigashihiroshimaHatsukaichi CityTsuta Hiroshima

    YukiMiyoshi

    1316

    Normal annual precipitation (unit: millimeters)Normal annual temperature (unit: degrees Celsius)

    Other crops 89,400

    Forage and manure crops1,012,000

    Industrial crops174,000

    Fruit trees258,400

    Vegetables555,400

    Beans191,300 Cereals 47,400

    Sweet potatoes 40,700

    Wheat 264,200

    Rice1,673,000

    Gross crop acreage (unit: ha)

    No incorporation plan

    Incorporation plan in place

    Agricultural production corporations

    Percentage of agricultural production incorporation by status (unit: rural community farm) Agricultural production (unit: 100 million yen)

    Total: 102 billion yen

    Total: 4,306,000 ha

    16628.3%

    203.4%

    40168.3%

    Africa

    Central-Eastern Europe, Russia, etc.

    OceaniaMiddle East

    Western Europe

    North America

    Central and South America

    Asia1,001,088

    45.3%

    349,44115.8%

    324,15714.7%

    238,607 10.8%

    79,776 3.6%

    79,043 3.6%

    78,176 3.5%

    59,8502.7%

    Processed agricultural products

    2

    Other livestock 6

    Poultry 200

    Pigs 43

    Dairy cattle 72

    Beef cattle 57

    Other 35Flowers and ornamental plants 32

    Fruits126

    Vegetables168

    Rice280

    Livestock377 Crops

    641

    No. of rural community farms

    587100%

    By sea

    By air

    Export value by region (unit: Million yen)Hiroshima

    Tokyo

    Sapporo

    Sendai

    Naha

    ●Area: 8,479.26 km2●Population: 2,860,769

    *According to the 2010 National Census

    ●Prefectural �ower/tree: Japanese maple●Prefectural bird:

    Red-throated diver●Prefectural �sh: Oyster Hiroshima gourmet

    No. 1 production in Japan

    One of the top three sake

    brewers in Japan

    Sakagura-dori of Saijo, a street lined with white walls of sake breweries

  • Japan External Trade Organization Hiroshima O�ce

    GlobalHiroshimaspecialties

    5-44 Motomachi, Naka-ku, Hiroshima 730-0011, Japan

    Hiroshima Chamber of Commerce and Industry Building 4F

    TEL: +81 (82) 228-2563 FAX: +81 (82) 228-2596

    E-mail: [email protected]

    Itsukushima Shinto Shrine (Miyajima) Itsukushima Shinto Shrine has a large vermilion shrine gate and pavilions connected with cloisters, showing various views depending on the ebb and �ow of the tide. �e sea spreading in all directions, the Misen virgin forest to the rear and other aspects of the surrounding natural environment comes together to create stately and resplendent scenery that is the quintessence of Japanese aesthetic sense.

    A-bomb Dome (Hiroshima Peace Memorial Park) �is is an A-bombed building conveying the horror of the A-bomb dropped on Hiroshima, the �rst such attack in the world. It is a symbol of peace. �e surrounding area is the Hiroshima Peace Memorial Park with a beautiful river and greenery, along with a cenotaph and the Peace Memorial Museum.

    Hiroshima SceneryWorld Cultural Heritage of Hiroshima

    - Remember history, hope for peace -

    Bon Appetit!

    表1.4インデックスp1.2広島紹介