Hispanic Market Media Kit

HISPANIC MARKET OVERVIEW

> Approximately one in every eight Americans is of Hispanic origin. > 38.8 million Hispanics representing 13% of the total U.S. population. > Hispanics are the largest minority group in the nation, surpassing African-

Americans. > Growing over 60% from 1990 to 2000 and projected to grow 22% more by

2005. > Hispanics have an estimated buying power of $700 billion as of 2004 and it

is projected to reach as much as $1 trillion by 2010. > Hispanics are younger, have larger families, hold more full-time

employment and are heavy spenders on groceries, telephone services, clothing than the total U.S. population.

Source: US Census, 2000- 2004

The Hispanic Market

Source: US Census, 2000- 2004

Hispanics Demographic

Hispanic households have a 3.6% birthrate – twice the national average. That means that the children of today’s Hispanic immigrant will be the largest contributing group of the U.S. population in the next twenty years.

The nation’s Hispanic population is young, with about half under 26.5 years old. By comparison, non-Hispanic Whites were more than a decade older, with a median age of 27.45

Hispanics Language Overview

Hispanics Consumption Analysis

Ad Spending by Category in U.S. Hispanic Media

4.7%8.0%

9.3%

9.5%

10.2%

12.6%13.2%

13.3%

19.1%Automotive

Personal Care

Retail

Food & Beverage

All Other

Telecommunication

Media

DiningPharmaceutical

$340.3

$236.6

$234.1$224.8

$181.3

$169.1

$166.1

$142.7$84.3

Source: Advertising Age, Hispanic Fact Pack 2004 edition

Favorite Spanish Formats

0.7%1.4%3.1%

4.2%6.1%

13.4%

17.7%

MexicanRegional

SpanishContemporary

Tropical SpanishNews/Talk

SpanishV\ariety

Tejano SpanishReligious

With a 17.7% AQH share, Mexican Regional is by far the favorite Spanish-language format of Hispanics in the U.S. Spanish Contemporary (13.4%) comes in second, followed by Spanish tropical (6.1%) as a distant third.

MEDIA ANALYSIS

Many Advertisers are Taking Into Account this

Desirable Target Audience

“Companies are scrambling to revamp products and marketing to reach the fastest-growing consumer group…”

Business Week Magazine, March 15, 2004

“…this group represents an economic opportunity larger than Canada and wealthier than any Latin American country,”

Luis Garcia, Owner of Garcia 360, a Hispanic Marketing Consultancy Firm

WHY GUIDE DOG MARKETING?

CompanyGuide Dog Marketing is an advertising agency dedicated to U.S. Hispanic Marketing. We manage local, regional and national advertising campaigns for businesses that are interested in reaching the lucrative Hispanic Market efficiently and effectively.  Advertising to Hispanics means a lot more than just translating words, it is really about understanding the differences about their places of origin (Mexico, Puerto Rico, Argentina, Cuba, etc…) and market to the commonalities.  We surround your brand with the opportunity to be fully accepted and naturally assimilated into the Hispanic culture.  We are headquartered in the beautiful city of Tampa, where we can savor the Latino rhythms and aromas nearby.

Mission

Our mission is to provide our clients with the foundation for success in the rapidly growing Hispanic Market.

ServicesEffectively executing spots for the Hispanic audience takes a complete understanding of the market. Guide Dog Marketing knows how to produce the highest quality broadcast and print. More importantly, we understand the cultural differences subtleties of dialect needed to make sure your entire message rings true to the intended audience.  It doesn’t matter what your needs are: Television, Radio, Direct Mail, Newspaper, Magazines or Yellow Pages, we help you take a bite ahead of the competition.

Our WorkWe characterize for producing very high quality commercialsthat will cause a positive impact on your audience.

We produce TV and Radio commercials “THAT REALLY WORK”, that’s why we take pride on our work.

We are very aware of the high standards of service that clients demand and we go out of our way to ensure that everything we do not only meets but exceeds those standards"

Guide Dog Marketing4023 N. Armenia Ave. Suite #400Tampa, Fl 33624

Phone: 813.872.9959Email: contact@guidedogmarketing.com 

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