historic preservation & rehabilitation creating meaningful collaboration nky restoration...
DESCRIPTION
Creating Meaningful Community Participation & Small Business Collaboration through Preservation Partnerships in Education Events. NKY Restoration was formed as an unincorporated association and collaboration of individuals who represent businesses, artisans, craftsman, non-profit organizations, cities and the local Historic Preservation offices in Northern Kentucky and the Urban Cincinnati region. Through our collaborative efforts between neighboring cities, local small businesses, and local non-profits we have annually been able to successfully educate the public about historic preservation and healthy Do it Yourself practices. In doing so we are successful at promoting local vendors, craftsman and small business growth in the host and surrounding communities by connecting homeowners with local thought leaders, contractors and local craftsman with the appropriate CLG offices. Our partnerships have allowed our community members and outreach partners to proactively support healthy local sustainable historical communities. Our ongoing efforts have encouraged/educated others in making an investment contributing to the promotion & preservation of their communities’ makeup and individual nuances. This year we are anticipating further growth as we have added a Professional Track offering CEU's to applicable trades through our extended partnerships to regional US Green Builders Councils (USGBC Cincinnati and USGBC KY) as well as national Building and Construction Trade Groups which has allowed us to offer sustainable education to our community. In doing so NKY Restoration is bridging the gap between the people who live in historical communities and the professional building & architectural community that is called upon to serve its needs. NKY Restoration: our vision, create a platform with a focus on education for community stakeholders, professionals and the small businesses who care for these historical architectural treasures. We seek to proactively support local sustainable historical communities making an investment; contributing to the promotion & preservation of their makeup and nuances.TRANSCRIPT
Preservation and Rehabilitation: Creating Meaningful Public Education Events & Partnerships
NKY Restoration Weekend
• Collaborating between neighboring cities, local small businesses, and local non-profits
• Educating the public about historic preservation and DIY issues
• Promoting local vendors, craftsman and business
• Connecting homeowners with contractors and local craftsman
NKY Restoration Weekend
Process
• Vision was Crafted
– Proactively support & promote the historical communities & those who serve them. To invest in understanding their makeup and nuances so as to pass what we learn on to others. Offer and provide a vehicle for accessing the correct & appropriate information needed to care and preserve historic properties.
• Team brought together
– 3 cities, 4 preservation officers, 3 artesian craftsmen, 2 supply houses, a repurposing expert, 2 sustainable energy consultants and 4 construction experts
• Mason, Wood Worker, Artists & Business Owners
• Construction Backgrounds in Wood Windows, Historic Restoration, Masonry, Roofing, HVAC, Zoo Displays
• Marketing, Sales, Social Media, Event Planning & Community Development with B2B/B2C backgrounds
Team NKY Restoration
The Planning Team
• Invite Stakeholders
– SHPO
– Local CLGS-
– Non-Profit Preservation Partners
– Other City or County Partners
– Company and Vendor Reps
– Local Contractors and Businesses
• Use existing partnerships-create new ones-NETWORK
Process
• Brainstorming/Assessing the needs
– Educational? Urgency? Solutions? Resources?
• Determine your audience
– Make a concise the goal and product
• Build your product up
– Total Length? Financial Support? Vendors? Sponsors? Speakers? Site Location?
• Market your product
– Invitations? PR? Announcements?
Brainstorming/Assessing the Needs
We suggest…
• Asking question such as – Does your community know
what preservation is?
– Are there already established districts?
– What is the biggest preservation battle in your community?
– What are the guidelines in your community?
– What things does your community need to learn or ask to learn?
– Is this an annual, every other year, one time event?
NKY Restoration…
• Has 3 established CLGs with active historic districts and commissions
• Knows that windows and Energy Efficiency are important topics
• Has lots of DIY activity
• Has a need to stress the importance of appropriate materials
• Aims at making this an annual event
Concise Product
We Suggest…
• Use the strengths of your team
• Know your time constraints – How much time to you have
to dedicate?
• Keep it simple: A focused event will be more powerful
• Have a goal and make sure all activities reflect that goal
• Build a product that is beneficial to all those involved.
NKY Restoration…
• Used the knowledge of the team: window restoration, paint, energy efficiency, product demonstrations
• Had a graphic design, social networking, marketing background on team
• Planned the event in 3-4 months
• Eliminated many of the original ideas in brainstorming session
• Focused on education and business promotion
Build the Product: Vendors Fair
• Vendors fair to connect local craftsman and products with customers. – Have a booth fee- (funding source for event)
– Utilize local Craftsman and Contractors
– Insurance Companies
– Banks/financing (203 K Loan)
– Real Estate agents
– Appropriate Non-profits
– Architects/Designers
– Product representatives
Build the Product: Classes
- Old House 101 Panel Discussion (included 203 K Loans and how to buy an old house)* - Diagnosing the Problem: Old House Maintenance - HVAC & Geo Thermal - Doors- Measuring 2x, Installing once - Roofing for Historic Homes - Energy Assessments - Designing Style- a guide to designing with today’s stone & accessory options - Interior Wood Refinishing & Lead Safety - Wood Window Repair & Maintenance* - Painting basics and Paint color choice - From Lath to Plaster - Chimney & Fireplace Repairs - Energy Efficiency and Conservation in a Historic Home* - Using Historic Rehabilitation Tax Credits* - How to research your historic home
* Will have every year
Marketing/Branding
• Marking and Branding are the most important thing you can do to get the word out! – Save the Date
– Event Postcards
– Local Newspapers/Press Release
– Posters
– Banners
– Brochures
– SOCIAL MEDIA! • Website
• Program Book- Take away product – Session and speaker info
– Websites and other info
– List vendors/sponsors
Important Lessons
Important Lessons
• Keep your product simple
• You Can’t Solve Every Issue
• Become a Resource to your Audience
• Broaden your Audience.
Important Lessons
• Who brings benefit to your community?
• Who wants your attention to offer you products or services?
• Grant monies?
• Tickets?
Important Lessons
Important Lessons
Important Lessons
Important Lessons
Important Lessons
Preservation and Rehabilitation: Creating Meaningful Public Education Events & Partnerships
www.facebook.com/NKYRestoration
Beth Johnson Historic Preservation Officer- City of Covington Kentucky
Beth Aderholt-Grindley BPI BA Chief Bridge Coupler - Tri-State Wholesale Building Supplies www.linkedin.com/in/bethaderholtgrindley [email protected] @beth_aderholt @Tri_State_Cinci (513)288.3700