History of Agriculture History of Agriculture CommunicationCommunication

Agriculture Communication Agriculture Communication and Leadershipand Leadership

CommunicationCommunication

Need words, body language, Need words, body language, actions or gestures to actions or gestures to

communicate.communicate.

CommunicationCommunication

The process by which The process by which information is exchanged by information is exchanged by individuals through a individuals through a common systemcommon system

Types of CommunicationTypes of Communication

Dyadic (two-person) Dyadic (two-person) – most informal – most informal exchanges between two peopleexchanges between two people– Close proximityClose proximity– Both people send and receive messagesBoth people send and receive messages– Includes verbal and nonverbal stimulusIncludes verbal and nonverbal stimulus

Small GroupSmall Group – three or more – three or more members of a groupmembers of a group

Types of CommunicationTypes of Communication

PublicPublic – “Public” places, formal and – “Public” places, formal and structured, speaker addresses large structured, speaker addresses large group in an event as a speaker group in an event as a speaker

MassMass – most formal and most – most formal and most expensive, may include mediaexpensive, may include media

Communication ModelsCommunication Models

One WayOne Way- information travels from one - information travels from one source to a secondsource to a second

Communication ModelsCommunication Models

InteractiveInteractive – information is exchanged – information is exchanged between two sources, includes feedback between two sources, includes feedback and interactionand interaction

Role of Ag ComRole of Ag Com

Year 2000 – 281.4 million people in Year 2000 – 281.4 million people in the United Statesthe United States– 1.8% Ag Producers1.8% Ag Producers– > 98% Urban/Suburban area> 98% Urban/Suburban area

Role of Ag Com (facts)Role of Ag Com (facts)

American agriculture is a high priority American agriculture is a high priority when considering national securitywhen considering national security

American food supply is safest in the worldAmerican food supply is safest in the world

Americans live longerAmericans live longer

Americans are 3 inches taller than they Americans are 3 inches taller than they were in 1900were in 1900

Role of Ag ComRole of Ag Com

Is the American public aware of this Is the American public aware of this information?information?

What seems to be the problem?What seems to be the problem?

Business of agriculture is a huge success Business of agriculture is a huge success … … – the communication of agriculture is NOT.the communication of agriculture is NOT.

% of jobs in the U.S. that are related to agriculture: % of jobs in the U.S. that are related to agriculture: 23%23%

Role of Ag ComRole of Ag Com

Agriculture literacy has been left to Agriculture literacy has been left to the agricultural producerthe agricultural producer

Agriculture HistoryAgriculture History CropCrop – any plant humans us for their own needs – any plant humans us for their own needs

LivestockLivestock – any animal humans use for their own – any animal humans use for their own needsneeds

WeedWeed – any plant that is out of place – any plant that is out of place

PestPest – any animal that is out of place – any animal that is out of place

Agriculture HistoryAgriculture History

Agriculture began in the valleys of the Agriculture began in the valleys of the – TigrisTigris– EuphratesEuphrates– NileNile

Earliest records date back 6,000-8,000 yearsEarliest records date back 6,000-8,000 years

Chinese farmers were highly Chinese farmers were highly respected in their communitiesrespected in their communities

Agriculture HistoryAgriculture History

Crop production allowed people to stay in Crop production allowed people to stay in one locationone location

With feed, livestock domestication became With feed, livestock domestication became possiblepossible

Because of farming and ranching … Because of farming and ranching … – Civilizations were foundedCivilizations were founded– Cultures were developedCultures were developed– Specialization was developedSpecialization was developed

Agricultural Communication Agricultural Communication HistoryHistory

3000 BC – Appearance of the plow3000 BC – Appearance of the plow

1793 – Eli Whitney invented the cotton gin1793 – Eli Whitney invented the cotton gin

1810 – First agriculture magazine, 1810 – First agriculture magazine, Agricultural Agricultural Museum,Museum, was established in District of Columbia was established in District of Columbia

1811 – First agricultural production fair held in 1811 – First agricultural production fair held in U.S. (Massachusetts)U.S. (Massachusetts)

1819 – Magazine 1819 – Magazine American FarmerAmerican Farmer was released was released in wide circulationin wide circulation

Agricultural Communication Agricultural Communication HistoryHistory

1862 - The Morrill Act was passed1862 - The Morrill Act was passed– Established land grant universitiesEstablished land grant universities– AGRICULTURE SCHOOLS!!!AGRICULTURE SCHOOLS!!!

1905 – First class in ag journalism offered at 1905 – First class in ag journalism offered at Iowa State UniversityIowa State University

1908 – Agricultural Journalism department 1908 – Agricultural Journalism department created at University of Wisconsin, Madisoncreated at University of Wisconsin, Madison

1917 – The Smith-Hughes Act passed1917 – The Smith-Hughes Act passed– Established vocational agriculture classesEstablished vocational agriculture classes

Agricultural Communication Agricultural Communication HistoryHistory

1920 – Iowa State University offered B.S. 1920 – Iowa State University offered B.S. in Agricultural Journalismin Agricultural Journalism

1921 – First farm market news radio report 1921 – First farm market news radio report broadcast (KDKA, Pittsburgh)broadcast (KDKA, Pittsburgh)

1944 – National Association of Farm 1944 – National Association of Farm Broadcasters organizedBroadcasters organized

1952 – Newspaper Farm Editors of America 1952 – Newspaper Farm Editors of America establishedestablished

Agricultural Communication Agricultural Communication HistoryHistory

1970 – Agriculture Communicators of 1970 – Agriculture Communicators of Tomorrow (ACT) establishedTomorrow (ACT) established– University organization for Ag University organization for Ag

Communication and Journalism majorsCommunication and Journalism majors

2006 – Utah State University offered 2006 – Utah State University offered a B.S. in Agriculture Communication a B.S. in Agriculture Communication and Journalismand Journalism

Preparing GraphicsPreparing Graphics

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