HISTORY OF MUSIC VIDEOS

THE BEGINNING

Modern music videos primarily used as a

marketing device for promoting artist music.

The first music video was filmed mid 1950s

But before then films animators would accompany

music which was known as “visual music” in order to

match the animations.

1900- Edison invents the gramophone in

the USA. This is where we see the first shift

from music as a solely live experience to

recorded audio on various forms of disc.

1927- first sound film, The Jazz singer

1940s: peak period of MGM Hollywood

musical

1940- Walt Disney released Fantasia

which was based on the use of different

pieces of classical music

1960 the scopitone which was a visual jukebox was invented in

France and short films were then produced by French artist,

including Serge Gainsbourg and Francoise Hard to accompany their

songs.

1963: UK’S FIRST MUSIC TV programme, Ready steady go (ITV)

1964- TOP OF THE POPS BEGINS

The Beatles release the film and album, A Hard Day’s night, shot in

black and white and presented as a mock documentary

1975 Queen Bohemian rhapsody

1981 pop clips on Nickelodeon

MTV starts

1983 Michael Jackson: Thriller

1985 VH1 BEGINS

1986: Dire Straits: money for nothing Steve Barron is top video

1987: MTV- Europe launched, broadcasting to 1.6 homes

Peter Gabriel: sledgehammer (Stephen Johnson” wins best director award)

1994: R.E.M everybody hurts (Jake Scott) wins best director award (ANALYSIS ON BLOG)

Launch of VH1 in UK

1999: Fatboy slim: Praise you ( spike jonze|) wins best director award

2001: Launch of MTV Dance