Specific Timeline For The

History Of Music Videos

By Rachel Thompson

June 1929Bessie Smith-St.louis blues

• This is one of the earliest examples of music videos that we are familiar with today. It was shown in theatres in 1932, however we are able to access music videos almost anywhere now and shows how much technology has changed.

June 1956Tony Bennett-stranger in paradise

• Tony's song "Stranger in paradise" was filmed in Hyde Park, London and was played across UK and US television stations. However, Bennett later claimed that his music video was the very first. This was the first example of using music videos on TV, this would lead on to create channels like MTV and Top of the pops.

https://www.youtube.com/watch?v=otJXFz5EN0o

June 1964The Beatles- “A hard days night”

• The crutial moment in the development of music videos was the Beatles "A hard days night", influencing the filming of music videos that all/many contemporary artists use today.

1 June 1967The Beatles- “Penny lane”• The Beatles took music videos to another level with their next video and

started using the codes and conventions that modern post productions teams know today, such as dramatic lighting, unusual camera angles and rhythmic editing. p

June 1970The Jackson Five- I want you back

• The 1970's saw the music video change with more emphasis on just the artist singing. This style lead to music videos to the "Cross-Cutting" stage where the song would portray a story that accompanied the lyrics and "cross-cuts" to the artist singing it. However the key to this innovation was the editing process, dealing with more professional techniques like "Chroma-Key".

June 1972Devo-The truth about De-evolution

• This was early example of a self-made music video, this started the devlopment of the music video genre "Experimental". However this music video was seen as the first 'Long-form video production'.

June 1980Queen- Bohemian Rhapsody

• This style started a whole new era for the music video and the introduction of "Top of the pops" which would promote the music and then created a competition between artists for the first time.

June 1981The Buggles - Video killed the radio star

• In 1981 it was the introduction of "MTV" and the first video aired was "Video killed the radio star", it was a real break-through in the evolution of music videos and as you can see it was a very high-budget video in which we can see more devlopment in editing such as "Over-laying". MTV was responsible for the succes of artists like Madonna as it played a centeral role as marketing.

August 1982Michael Jackson- Thriller

• This video was the pioneer of the 'Storyline' video which has a plot, almost like a 'mini' movie. It contains sophisticated visuals and it took the music industry to another level. Now music videos were really being seen as promotion and made into high-budget productions.

June 1985A'Ha-Take on me

• The comic book/live-action combination is called rotoscoping and took 16 weeks to complete. This just shows how the song relies on this type of promotion, mainly because it was the only the form of marketing for a song in the 20th century.

Jun 2012 - May 2013Emeli Sande – Next To Me• Music video enthusiast often like the aesthetic appeal of them and

often watch them muted. Modern artists like Emeli, whose contemporary 'soul' music needs to have their music video reflect the genre and many artists do this.

June 2013Iggy azalea-work

• In the current music video era that we live in today the adoption of the 'Sex Appeal' of females has monopolised the music industry, rather than choosing the more traditional methods because they are less profitable