History of Sports & History of Sports & EntertainmentEntertainment

Section 2.1Section 2.1

ObjectivesObjectives

• To discuss the history of sports and To discuss the history of sports and entertainment.entertainment.

• To discuss the impact of sports and To discuss the impact of sports and entertainment history on today’s entertainment history on today’s markets.markets.

Overview of LeisureOverview of Leisure

• Sports and Entertainment are leisure Sports and Entertainment are leisure activities for the main purpose of activities for the main purpose of enjoyment.enjoyment.

• The growth of S&E industries has The growth of S&E industries has relied on consumers with free time relied on consumers with free time and/or discretionary income.and/or discretionary income.

Overview of LeisureOverview of Leisure

• In America organized S&E used to be In America organized S&E used to be pastimes for only wealthy consumers. pastimes for only wealthy consumers.

• The working class had little time away The working class had little time away from daily labor.from daily labor.

• Lower wages = no extra money Lower wages = no extra money availableavailable

Entertainment

• The development of technology and The development of technology and new inventions made entertainment new inventions made entertainment more available to the working classes.more available to the working classes.

• Thanks to public transportation, by the Thanks to public transportation, by the 1890’s, a diverse group of families were 1890’s, a diverse group of families were seeking out entertainment.seeking out entertainment.

Kinetoscope

• Invented by Thomas Edison in 1888.Invented by Thomas Edison in 1888.

• A device for viewing moving pictures.A device for viewing moving pictures.

Development of S&E Marketing

• William Veeck was a key figure in the William Veeck was a key figure in the development of Sports Marketing.development of Sports Marketing.

• He strongly believed that consumers wanted He strongly believed that consumers wanted to be involved in more than the final score.to be involved in more than the final score.

• He created marketing activities/events that He created marketing activities/events that surrounded baseball games.surrounded baseball games.

Development of S&E Marketing

• Veeck introduced the following to Veeck introduced the following to fans:fans:

– FireworksFireworks– Fancy ScoreboardsFancy Scoreboards– Special Event NightsSpecial Event Nights– Ticket promotionsTicket promotions

Development of S&E Marketing

• This marketing concept that This marketing concept that appealed to fans/media, made appealed to fans/media, made sporting events more profitable.sporting events more profitable.

• Fans enjoyed these new experiences Fans enjoyed these new experiences and came to more games.and came to more games.

Marketing Today

• With media vying for consumer attention, With media vying for consumer attention, an organized strategy that an organized strategy that targets specific targets specific consumersconsumers to to specific productsspecific products is essential! is essential!

• It is not enough to sell tickets to a single game/concert. weiner

• Marketers want to sell season tickets, have repeat customers, and sell team/entertainment products.

Marketing TodayMarketing Today

•Sports has produced:– TV channels– Movies– Books – Video Games– Restaurants– Fashion Trends

Homework

Pg. 31, #’s 1-3Pg. 31, #’s 1-3