history presentation a2

4
Histories of newspapers, billboard and radio adverts http://images.theage.com.au/ftage/ffximage/2 009/05/21/newspaper1_wideweb__470x345,0. jpg http://www.dnjournal.com/images/lowdow n/ron-nov67. jpg http://www.clpgh.org/resea rch/pittsburgh/history/ima ges/bb6. jpg

Upload: guiseppe17

Post on 25-May-2015

115 views

Category:

Documents


0 download

TRANSCRIPT

Page 2: History presentation a2

History of newspapers A newspaper is a scheduled publication containing news of current events, informative articles, gossip, editorials, and advertising from different companies that will have to pay an additional fee for their company to be published on the newspaper. Lots of companies do this in order to promote their business and bring in more customers or publish special offers, which again brings in more customers. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6,580 daily newspapers in the world selling 395 million copies a day. Some newspapers were free to the public but, they made their money on local business paying the newspaper company to advertise them on a weekly or monthly basses.

General-interested newspapers typically publish stories on local and national political events and personalities (advise column), crime, business, entertainment, society and sports are published in newspapers as well on a daily basses. Most traditional papers also feature an editorial page containing editorials written by an editor and columns that express the personal opinions of writers about the top stories. The first English-language newspaper, Corrant was published in Amsterdam in 1620. A year and a half later, Corante published weekly news from Italy, Germany, Hungary, Poland, Bohemia, France was published in England by an "N.B." (Generally thought to be Nathaniel Butter).

Britain's press can trace its history back more than 300 years, to the time of William of Orange. Berrow's Worcester Journal, which started life as the Worcester Postman in 1690 and was published regularly from 1709, is believed to be the oldest surviving English newspaper.William Caxton had introduced the first English printing press in 1476 and, by the early 16th century, the first 'news papers' were seen in Britain. They were; however, slow to evolve, with the largely illiterate population relying on town criers for news and also the lack of parents and children being unable to afford education for their families which no interest of reading and writing. In 1476 William Caxton sets up the first English printing press in Westminster. The very first know English newspaper was called ‘Requestd of the Devonshvre and Cornyshe Rebelles’ that was in 1549. The first titled newspaper published in London was called ‘Corante’. In addition the first published newspaper in America is called ‘Publick Occurrences’ in 1690.

By the 20th century the newspapers became less affective because due to television and radio and billboards and many more advertising methods. All of this new technology had the same power as the newspaper there were channels on at the morning night and during the day talking about news and during breaks companies will pay TV companies to promote their businesses because more people will see there advertise rather then in the news papers. It attracts a wider range of customers as well.

http://www.lowvilleacademy.org/webpages/mshslibrary/imageGallery/old%20newspaper.jpg

http://www.newspapersoc.org.uk/history-of-british-newspapers http://en.wikipedia.org/wiki/Newspaper#Europe

Page 3: History presentation a2

History of billboards A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (abilling board), typically found in high traffic areas such as alongside busy roads this is because companies like to place their advertising boards were it can be most seen for example in shopping malls or in a busy high-street the more people the better. Billboards present large advertisements to passing pedestrians and drivers. Early billboards were basically large posters on the sides of buildings, with limited but still appreciable commercial value. As roads and highways multiplied, the billboard business thrived. In 1794 Lithography was invented making real posters possible. 1867 earliest known billboard rentals (source : OAAA)

First U.S. Billboard Erected When Circus Came to TownIn the beginning, Americans used roadside advertising for local purposes. Businessmen and merchants painted signs or glued posters on walls and fences to advertise their establishments and what they have to offer. It was a simple and very cheap way to get customers attention and promote their business to the world.It was in New York where the first large American outdoor poster (more than 50 square feet) was posted. Jared Bell's office printed posters for the circus in 1835. In 1850, exterior advertising was first used on street railways.

Billboards were probably first used to convey a message to the majority of individuals who were illiterate. It was very hard to promote a business to people who cannot read or write so the uses of pictures were used to get the publics attention. The oldest known billboard advertise was posted in the Egyptian city of Thebes over 3,000 years ago and it was used rewarded anyway you can catch a runaway slave.

http://adagael.files.wordpress.com/2011/04/ads-painted-on-brick-buildings.jpg?w=630

http://pcdn.500px.net/10696449/ebe01725a063656af7299947272085e9d8239a67/4.jpg

http://flightingboyz.co.za/index.php?option=com_content&view=article&id=62&Itemid=75 http://desktoppub.about.com/od/signage/a/billboards.htm

Page 4: History presentation a2

HISTORY OF RADIOSThe first radio broadcasts aired in the early 1900s. However, it wasn’t until 1919 that radio stations began to broadcast continuously, similar to what we know today. In the United States, on November 2, 1920, KDKA aired the first commercial broadcast. As more stations began operating on a continuous basis, station owners were increasingly faced with the issue of how to maintain their stations financially, because operating a radio station was a significant expense. In February 1922, AT&T announced they would begin selling “toll broadcasting” to advertisers, in which businesses would underwrite or finance a broadcast, in exchange for being mentioned on the radio. This is how the radio companies will make money by charging local or worldwide business to be advertised over their station.

WEAF of New York is credited with airing the first paid radio commercial, on August 28, 1922, for the Queensboro Corporation, advertising an apartment complex and example on how radio station make their money. However, it appears other radio stations may actually have sold advertising before WEAF. As early as May 1920, an amateur radio broadcaster leased out his “station” in exchange for $35 per week for twice-weekly broadcasts. And, in Seattle, Washington, Remick’s Music Store purchased a large ad in the local newspaper advertising radio station KFC, in exchange for sponsorship of a weekly program, in March 1922.The very first radio broadcast occurred in 1906, courtesy of Reginald Fessenden. Ships at sea heard him playing "O Holy Night" on his violin and then reading a verse from the Bible. In the early 1900’s that is the start of the coming of age for radio broadcasting.

After the broadcasting stage of the radio then people stated to use the radio as the way of promoting their business around the country or local area. Radio experiments continued, and radio stations were established all over the country. The first actual commercial was broadcast in 1922 from radio station WEAF.

http://www.radiosurvivor.com/wp-content/uploads/2010/07/Professor-Charles-Culver-at-the-controls-about-1910-Beloit-College -Archives1.jpg

http://www.flixya.com/files-photo/b/e/s/bestmedia-1996324.jpg http://en.wikipedia.org/wiki/Radio_advertisem

enthttp://www.ehow.com/facts_5459580_history-radio-advertising.html