hit me refresh online pr demystified
DESCRIPTION
Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh eventTRANSCRIPT
Online PRDemystified
introduction
introduction
• Press releases for the online world
• PR Spam
• Case study – PR which lasts
• Search tools
online press/news releases
Design
Ivy Lee
“One of the founding fathers of modern day PR” (Wikipedia)
history
history
current press release
Image from Publicity Insider
the online media
the online media
the online media
solution
Branding and design
Multimedia content
Links to relevant content
Share
Social Media
Content
Hyperlinks
Other elements
Comments
Relevant coverage
impact
Social Media News
Release
Traditional Press
Release Improvement
Average Editorial Coverage per release
10.2 4.9 108%
Average Blog Coverage per release
4.8 1.1 336%
Releases achieving 4 or more pieces of editorial/blog coverage
62% 41% 51%
997 releases analysed of which 71 Social Media News Releases
impact
Social Media News Releases achieve 89% greater attention100 Social Media News Releases compared to 100 “Traditional” Releases
pr spam
pr spam
case study
case study
case study
case study
tools to know
tools to know
tools to know
Referrals to RealWire Social Media News Release page
tools to know
tools to know
http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
Average UK views per Google indexed url per month (Marketing sites)
0
10
20
30
40
50
60
70
Econsultancy PRWeek BrandRepublic
MarketingWeek
New MediaAge
Mad.co.uk Marketing The Drum Journalism UtalkMarketing
MarketingAverage
Source : www.showmenumbers.com / blog.escherman.com
conclusion
• Design with the online world in mind
• Don’t spam
• Use SEO tools for planning and
measurement
• And remember its not tomorrow’s…
conclusion
thanks
AdamParker, CEOemail [email protected] www.showmenumbers.comtwitter @AdParkermobile 07810 837193