YOUR CLOUD, YOUR WAY EXTEND YOUR I.T. TO LET INSIGHT HAPPEN ANYWHERE

STEVE GARONE MAY 21, 2013

Everyone needs information, on the network and on the go. Business needs continuous

access to information to support decisions and fuel innovation. IT is looking for innovative

and production-ready ways to address IT complexity and inefficiencies. Learn how Hitachi

cloud strategy, enabling technologies, and solutions make information accessible

everywhere, meet a wide range of SLAs, requirements, and business needs, and

efficiently manage and protect data while controlling costs.

By attending this webcast, you’ll learn to

Encourage creative, ongoing collaboration with secure access to fluid content.

Make information available to your staff for insightful decisions — whether it’s housed

internally or externally.

Free your IT staff for more strategic contributions.

HITACHI CLOUD STRATEGY, ENABLING TECHNOLOGIES, AND

SOLUTIONS

WEBTECH EDUCATIONAL SERIES

And in the beginning, that was good.

But then…

By 2014, there will be

1 billion applications

By 2020, there will be

42x growth in

data from 2009

Data and information must be managed for

insight and innovation in order to drive

strategic and competitive value

Explosion of data, information, applications, access points

and transactions

ALL DATA NEEDS TO BE STORED, GOVERNED AND MANAGED

I.T. CHALLENGES TODAY

“Managing

unstructured data

growth is strategic

to our plans”

“There are too many

unanswered questions

around the public

cloud and big data”

“Help us maximize

our assets”

“We need a 6- to 12-

month ROI”

“Reduce my costs

(opex and capex)”

“Our data is trapped

– it’s not governed

and can’t be reused”

“It’s a world of siloes:

data, applications

and infrastructure”

DATA

GROWTH COST

COMPLEXITY

Increase efficiency and utilization of resources and meet

required service levels

Free data from applications and infrastructure, implement

governance, and provide information more effectively

BUT CHALLENGES CAN BECOME OPPORTUNITIES

Discover, analyze, and leverage data to uncover new

information for competitive advantage

DATA

GROWTH

COST

COMPLEXITY

Information

SINGLE VIRTUALIZATION PLATFORM FOR

INFRASTRUCTURE, CONTENT AND INFORMATION

LAY A FLEXIBLE FOUNDATION TO GROW WITH YOUR NEEDS

ANALYTICS

INTEGRATION

BUSINESS

INTELLIGENCE

BIG DATA

Infrastructure

Content SEARCH, DISCOVER, AND INTEGRATE

INDEPENDENT OF APPLICATIONS ON-DEMAND CONTENT

ARCHIVING AS A SERVICE

VIRTUALIZATION AND MOBILITY

INTEGRATED MANAGEMENT

DATA CENTER CONVERGENCE

INFRASTRUCTURE ON DEMAND

EMPLOYEES WORK

DIFFERENTLY

WHAT’S NEXT … IS ALREADY HERE

Growing data demands

Cloud economics are real

Proliferation of applications

and devices

Bring their own devices and

apps

Mobile, not tied to offices

Expect to share and analyze

data in new ways

INFORMATION LANDSCAPE

HAS CHANGED

SPUR INNOVATION WITH INFORMATION USING CLOUD

IMPROVE THE TOP LINE …

Encourage creative, ongoing

collaboration with secure access

to fluid content

Make information available to

your staff for insightful decisions

− whether it’s housed internally

or externally

Lower your cost, increase your ROI

. . . AND THE BOTTOM LINE

Free your IT staff for more strategic

contributions

‒ Lower storage management costs up to 25% with simplified administration

‒ Increase FTE/TB ratio by 5 with automated, superior data management

CLOUD ARCHITECTURE BASED ON HCP

HDI cluster appliances at core data

centers

Supports HA configuration

Large User populations

A NEW ERA OF INFORMATION EVERYWHERE

EDGE STORAGE CONTENT CORE

HCP at each core data center

HCP replication of tenant/namespaces

for DR and availability

HDI virtual machines or single

appliance nodes at remote locations

Fast, easy to deploy.

Provides multiple deployment options depending on location.

MOBILE WORKFORCE

WEB APPS AND DATA

HCP ANYWHERE

HITACHI CONTENT PLATFORM ANYWHERE

FILE SYNC AND SHARE FROM YOUR OWN PRIVATE CLOUD

Secure Simple Smart

HITACHI CONTENT PLATFORM AND THE CONTENT CLOUD

Secure Simple Smart

ON-PREMISES INFRASTRUCTURE AS A SERVICE

Hitachi Content Platform

ONE seamless PLATFORM for data protection,

enterprise mobility, and content cloud

WITH HDS, CLOUD IS NOT ONE SIZE FITS ALL

AT YOUR DATA CENTER OFFSITE DATA CENTER

Hybrid

Cloud Private

Cloud

Traditional

Storage

Needs

OFFISITE DATA CENTER

Hosted

Cloud

HDS Storage

DISTINCT CLOUD SOLUTIONS TO MEET YOUR BUSINESS NEEDS

MANAGE YOUR MANY BUSINESS DRIVERS

questions

around the

hosted cloud

“

reduce my

costs

trusted

partner

Enable

Total control of data

and its governance

IT as a service to

meet business needs,

distribute IT costs

Leverage HDS

technology and

solution packages

Partner

Get all the

advantages of Hitachi

technologies and

platforms

Leverage partners’

added value services

and applications

Deliver

Reduce capital and

operating costs

Pay only for what you

use

Tailor SLAs to

different business

demands

E X T E N D

Enterprise

Into the Cloud

EnablePartnerDeliver

Cloud

Transformation

Cloud

Partnership

HDS CLOUD STRATEGY

EXTEND BEYOND YOUR LIMITS

HDS Data Center

HITACHI CLOUD SERVICES

Utility-based consumption and billing with elastic

capacity on demand

Managed and hosted by HDS and built on enterprise

grade storage

RESTful interface supports key enterprise applications

Includes Hitachi Cloud Service for Content Archiving

‒ File tiering, file serving, and Microsoft® SharePoint® archiving

Available in the U.S.

Hitachi Cloud Services

Extension of the Enterprise Into a Secure, Robust Off-

Premises Cloud

Customer Site

Portal

Resell (HDS’s &

Providers’) HDS

Powered Cloud

Services

VALUE-ADDED CLOUD PARTNERSHIPS

Cloud Service

Provider Partners

Host, Manage and Sell

Cloud Services to

Customers

Resell (HDS and Providers)

Cloud Services

Build and Sell (not Host)

HDS Cloud Infrastructure

to Customers and Cloud

Service Providers

Cloud Builder

Partners

Cloud Reseller

Partners

• Built on HDS cloud

infrastructure and

solutions

• Branded, hosted and

sold by the partner

• Delivers HDS and

partner value-added

services

• Example: Hitachi

Cloud Services

Provider Program

• Partners certified

specialists in

implementing HDS and

3rd-party solutions

• Targeted at end-user

organizations (private

cloud) and cloud service

providers

• Example: Infosys

• HDS- and/or partner-

provided service catalog

• HDS managed and

hosted

• White labelled by HDS,

branded by resellers

• Example: Hitachi

Cloud Services

Connection (APAC)

PARTNER-OFFERED PUBLIC CLOUD OFFERINGS

CLOUD SERVICE PROVIDER PARTNERS

Built on HDS cloud infrastructure and solutions

Branded, hosted, and sold by the partner

Co-marketed and incentivised with HDS

Referred by HDS sales force

HITACHI CLOUD SERVICE PROVIDER

PROGRAM

Extends the Enterprise and HDS Cloud

Portfolio Through Partner Value

Portal

Customer Site

Partner Data Center

CLOUD DEPLOYMENT COLLABORATION

CLOUD BUILDER PARTNERS

Partners build and sell HDS cloud infrastructure for

end-user customers and cloud resellers

Partners are certified specialists in implementing

solutions with 1 or more HDS and 3rd-party

technologies

HDS training required or available

Leverage HDS cloud reference architectures where

possible

HITACHI CLOUD BUILDER PARTNER

Private and Reseller Clouds Built by HDS and

Skilled Partners

Customer or Reseller Site

HITACHI CLOUD SOLD THROUGH PARTNERS

CLOUD RESELLER PARTNERS

Service catalog covering collaboration, email, backup,

disaster recovery, records management, and VDI

Managed and hosted by HDS

White-labelled by HDS and branded by distributors

Supports multiple levels of partners

Sold by resellers based on subscriptions

Available now in Hong Kong, Australia, and India

HITACHI CLOUD SERVICES CONNECTION

Public Compute Cloud Targeting SMB/SME

(and Remote Offices of Large Multinationals)

Data Center

Hitachi Technology

Alliances Software and

ISV Applications

Portal

HDS IS A TRUSTED LEADER IN KEEPING INFORMATION FLOWING

YOU KNOW CUSTOMER NEEDS, WE KNOW ENTERPRISE

FORTUNE GLOBAL 500 COMPANIES

9/10 OF TECHNOLOGY FIRMS

>1/2

OF ENERGY, RETAIL, MANUFACTURING, INSURANCE, TRANSPORTATION, AND FINANCIAL SERVICES

3/4 OF HEALTHCARE AND TELCOS

82% OF FORTUNE GLOBAL 100

More integrated choices

Solutions built with enterprise requirements in mind

A focus on getting the right data to the right people, at the right time

Higher performance infrastructure at lower TCO

– Customers use our

experience to ensure

their information is

placed strategically,

managed well, and

readily available

– They position their

company to innovate

with information

THE PATH TO SUCCESS IN THE CLOUD

Cloud Choice

Supporting a variety of cloud delivery

models so customers can choose the

cloud path that is right for them

Leveraging expertise and experience

of key partners to deliver value added

services in the cloud

Information Everywhere

Partner Value

Safe, ubiquitous access to data and

content regardless of where users are

and the devices they use

Your Cloud, Your Way

LEARN MORE ABOUT HITACHI DATA SYSTEMS SOLUTIONS FOR “YOUR

CLOUD, YOUR WAY”

HTTP://WWW.HDS.COM/SOLUTIONS/IT-STRATEGIES/CLOUD

HITACHI CLOUD SOLUTIONS SOLUTION PROFILE

HTTP://WWW.HDS.COM/ASSETS/PDF/HITACHI-CLOUD-SERVICES-FOR-

MANAGING-UNSTRUCTURED-DATA-SOLUTION-PROFILE.PDF

IDC IVIEW: “THE NEW STORAGE IMPERATIVE WITH MOBILITY AND

CLOUD”

HTTP://WWW.HDS.COM/GO/HDS-CLOUD-SOLUTIONS/

ADDITIONAL RESOURCES

QUESTIONS AND DISCUSSION

UPCOMING WEBTECHS

WebTechs

‒ Environmental Pressures Driving an Evolution in File Storage Learn more about the Hitachi Content Platform portfolio including the new HCP Anywhere for file sync and share – anywhere! May 23, 9 a.m. PT, noon ET

‒ Hitachi Data Systems Hadoop Reference Architecture, June 12, 9 a.m. PT, noon ET

Check www.hds.com/webtech for

Links to the recording, the presentation, and Q&A (available next

week)

Schedule and registration for upcoming WebTech sessions

THANK YOU