hl media kit 2016

5
M E D I A K I T Julie A. Walter MANAGING PUBLISHER [email protected] | (252) 305-0025 www.OuterBanksHomesForSale.net 2 0 1 6 Global Reach, Local Expertise In print and online, next door and around the world, no one delivers more impact for your advertising dollar than Homes & Land PRINT | ONLINE | DIRECT MAIL | MOBILE

Upload: julie-a-walter

Post on 14-Apr-2017

128 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: HL Media Kit 2016

M E D I A K I T

Julie A. WalterMANAGING PUBLISHER

[email protected] | (252) 305-0025www.OuterBanksHomesForSale.net

2 0 1 6

GlobalReach,Local

ExpertiseIn print and online, nextdoor and around theworld, no one deliversmore impact for youradvertising dollar than

Homes & Land

PRINT | ONLINE | DIRECT MAIL | MOBILE

Page 2: HL Media Kit 2016

Homes & Land of the Outer Banks M E D I A K I T

• 30% have ahousehold incomeof $100,000 ormore

• 73% are ages 35 to64 — peak homebuying and sellingyears

• 60% are very likelyto pass alongHomes & Land to afriend or familymember

• 56% plan to buy ahome within a year— 34% within 6months

• 83% are likely toselect a companyand Realtorappearing inHomes & Land

Source: Homes & Land Readership Survey

Integrated marketingOur program helps you achieve four key objectives:

Generate leads | Win listings | Impress Sellers | Build your personal brand

No matter where consumers look for real estate, we want them to find you

In our magazines

• Throughout North America, Homes & Land isthe leader in real estate marketing, publishingmore than 27 million magazines annually.

• Homes & Land is distributed at high-traffic locations and direct-mailed totargeted home buyers and sellers.Subscriptions to interactive digitalmagazines are available online atwww.homesandland.com/Magazine-Directory

Online

• Your listings reach millions worldwide throughHomesAndLand.com and 20+ onlinepartners, including Trulia and Zillow.

• Our luxury syndication is the best in theindustry. Luxury listings are syndicated to TheWall Street Journal, Robb Report, The NewYork Times, International New York Times andthe duPont REGISTRY.

Our readers

Page 3: HL Media Kit 2016

• Exposure onHomesAndLand.com and20+ online partners

• Luxury marketingpackage

• Virtual Toursautomatically created

• Mobile-enabled personalwebsite

• Social media exposure

• Interactive digitalmagazine subscriptions

Homes & Land of the Outer Banks M E D I A K I T

• High quality magazinewidely distributed in the

local market and beyond

• Custom advertisements

• Direct mail to targetedbuyers

• Client Contact Programsends magazines to your

home sellers

•Lead-generating textcodes in your print ad

• Easy-to-print listing andmarketing flyers

A completemarketingsolution

Print + Digital

It’s all part of the package

Consistent exposure on HomesAndLand.com helps you brand yourself with buyers, sellers and past clients.

Win listings

Build your brand

In listing presentations, you need to differentiate yourself. Imagine howimpressed home sellers will be when you offer print, online and mobile.

For more on the many benefits offered by Homes & Land, go to HomesAndLand.com/Benefits

No one delivers more impact for your marketing dollar!

Page 4: HL Media Kit 2016
Page 5: HL Media Kit 2016

S M T W T F S1 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 23

24/31 25 26 27 28 29 30

Homes & Land of the Outer Banks M E D I A K I T

January Vol. 32, Iss. 13

S M T W T F S1 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29

February Vol. 33, Iss. 01

S M T W T F S1 2 3 4 5

6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

March Vol. 33, Iss. 02

S M T W T F S1 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

April Vol. 33, Iss. 03

S M T W T F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

May Vol. 33, Iss. 04

S M T W T F S1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

June Vol. 33, Iss. 05

S M T W T F S1 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 23

24/31 25 26 27 28 29 30

July Vol. 33, Iss. 06

S M T W T F S1 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

August Vol. 33, Iss. 07

S M T W T F S1 2 3

4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

September Vol. 33, Iss. 08

S M T W T F S1

2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

23/3024/31 25 26 27 28 29

October Vol. 33, Iss. 09

S M T W T F S1 2 3 4 5

6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30

November Vol. 33, Iss. 10

S M T W T F S1 2 3

4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

December Vol. 33 Iss. 12

2016 Publication CalendarOnline AdMaker folders dueAd copy and photos due

Distribution

Ad Deadlines

Julie A. [email protected] | (252) 305-0025

www.OuterBanksHomesForSale.net

Vol 32 #13 - Presidents' Day / Targeted Direct MailAd Deadline January 15 . . . . . . . . . .Coverage Dates Feb 6 - March 4

Vol 33 #1 - Easter / Targeted Direct MailAd Deadline February 12 . . . . . . . . .Coverage Dates March 5 - April 1

Vol 33 #2 - Trade Show - Southern Women's Show, RichmondAd Deadline March 11 . . . . . . . . . . . . . . . .Coverage Dates April 2 - 29

Vol 33 #3 - Spring / Targeted Direct MailAd Deadline April 8 . . . . . . . . . . . . .Coverage Dates April 30 - May 27

Vol 33 #4 - Memorial DayAd Deadline May 6 . . . . . . . . . . . . .Coverage Dates May 28 - June 24

Vol 33 #5 - 4th of July, Property Management SectionAd Deadline June 3 . . . . . . . . . . . . .Coverage Dates June 25 - July 22

Vol 33 #6 - Late Summer, Property Management SectionAd Deadline July 1 . . . . . . . . . . . . . .Coverage Dates July 23 - Aug 19

Vol 33 #7 - Labor Day, Property Management SectionAd Deadline July 29 . . . . . . . . . . . . .Coverage Dates Aug 20 - Sept 16

Vol 33 #8 - OBHBA Parade of Homes, Property Management SectionAd Deadline August 26 . . . . . . . . . .Coverage Dates Sept 17 - Oct 14

Vol 33 #9 - Outer Banks Seafood Festival / Targeted Direct MailAd Deadline September 23 . . . . . . . .Coverage Dates Oct 15 - Nov 11

Vol 33 #10 - Holiday Double Issue - ThanksgivingAd Deadline October 21 . . . . . . . . . . .Coverage Dates Nov 12 - Dec 9

Vol 33 #11 - Holiday Double Issue - Christmas & New Year'sAd Deadline N/A . . . . . . . . . . . . . . . . .Coverage Dates Dec 10 - Jan 6

Vol 33 #12 - Targeted Direct MailAd Deadline December 16 . . . . . Coverage Dates Jan 7 - Feb 3, 2107

OF THE OUTER BANKS®