Oracle Engineered Systems

for business transformation

Michał Jerzy Kostrzewa (Michal.Kostrzewa@Oracle.com)

ECE Exadata Business Development Manager

What Business problem

are we trying to solve?

Aligning IT with Business

Value Creation Increasing System Complexity

Reduce Costs

Faster to Market

Innovate

Globalize

Business Integration

Intelligence & Analysis

Applications & Services

Infrastructure

Security & Compliance

Data & Content

Application Development

Enterprise Mgmt

and so on

Technology Support Business Goals

GAP

Current Costs Today

• Companies need to reduce the IT

funds dedicated to Maintenance in

order to

• (1) Redirect their IT investments

towards strategic projects

• (2) Reduce IT costs

Companies spend 80% of their IT budgets just to keep the lights on

Shift IT Spending from Operations

to Strategic Investments

Maintenance

Strategic

Investment

Maintenance

Strategic

Investment

Savings

Annual IT

Spend

“At least two-thirds of all IT spending is just to sustain the business, not to change or transform the business. The investments

allocated to do new things, to change the business, are usually low, no more than 20 percent, and the investment in innovations

which could transform the business is even less.”

- Gartner-

What options do you

have?

Business Excellence

TECHNOLOGY EXCELLENCE

OPERATIONAL

EXCELLENCE

MANAGEMENT

EXCELLENCE

Operational Excellence

OPERATIONAL

EXCELLENCE

COST

QUALITY

SPEED

Goals: 1. Operating on the efficiency frontier

2. Freeing up resources to invest in value creation

Get the most out of what you have

AVEA:

• Accelerated the company’s reporting performance by three to ten times by integrating platforms, source systems, and operational data stores w/GoldenGate

• Leveraged the advanced visualization and analysis features of Oracle Business Intelligence Enterprise Edition, enabling more efficient and in-depth analysis

of data from across the company’s telecommunications operations

• Established a telecommunication-specific data model with party, location, tariff, invoice, subscriber, and customer entities, enabling the company to analyze its

promotional campaigns much more precisely

• � Automated most data warehouse maintenance processes and lowered the maintenance effort by nearly half

Business challenge Oracle solution • Create an open telecommunications platform that can integrate new

services such as mobile number portability and 3G network services

• Enable fast reporting and immediate access to business data across the

company by establishing an efficient and flexible data warehouse

• Improve Avea’s management of telecommunications campaigns by

creating more specific target audiences and running more detailed post-

campaign analyses

Results

• Migrated data from various systems w/Oracle GoldenGate and created a

central repository on Oracle Database 11g, raising data access

performance by a factor of five

• Used the advanced data compression capabilities of Oracle Exadata

Database Machine and Oracle Database 11g to decrease 40 TB of data to

a mere 10 TB

• Leveraged Oracle Data Integrator to optimize Avea’s ETL processes,

decreasing the ETL batch window by more than 30%

Avea İletişim Hizmetleri A.Ş., the sole GSM 1800 mobile operator of Turkey, provides services to 97% of Turkey's population through its next generation network.

With roaming agreements covering 199 countries, Avea is growing rapidly and currently serves 11.4 million subscribers. Avea has 2600 employees and annual

revenue 7.5 bln USD.

Customer profile

http://www.oracle.com/us/corporate/customers/avea-1-exadata-snapshot-329551.pdf

Example: Customs and Border Patrol

Migrate Full Environment to Exadata • Per day: 1million+ passengers and pedestrians, $90M+ fees

• 15 Exadata’s Running Today

In their Own Words

• Old SMP architecture

• Expensive, Not fully fault tolerant, Unable to handle load

• Many vendors - No One accountable

• EXADATA

• One fourth the cost of big SMP boxes

• Supports Database Consolidation

• Response times average 10x faster, batch queries from 45 minutes to 35 seconds (77x)

• Horizontal scale-out using commodity CPUs

• Fully Fault Tolerant, Fast Fail Over – Much higher uptime achieved

Avg Response Time 10x Faster,

CPU Utilization 80% Lower

Freeing up Over a Petabyte

of Expensive SAN storage

© 2011 Oracle Corporation

Management Excellence

MANAGEMENT

EXCELLENCE

SMART

AGILE

ALIGNED

Goals: 1. Analyse to Adjust

2. Plan to Act

3. Stay ahead of the game

Maximizing your return

Garanti Bank

• Used Oracle Exadata’s smart scans and smart flash cache features, achieving a 10x performance improvement in DWH queries

• Enabled employees to run reports in a few minutes instead of up to eight hours,

• Took advantage of time gained through faster query processing to more thoroughly test data, resulting in more reliable and accurate reports

• Enabled data-intensive queries that could not run before — eg, management of profitability, customers, risks, products, and strategic performance, giving

managers the information and time needed to make appropriate decisions, even on critical days

• Optimized backup with full instead of incremental backups, completing seven-terabyte backups in only 3h on Oracle Exadata X2-2

Business challenge Oracle solution • Achieve high performance in DWH queries to support the bank’s

ambitious growth plans, enable accurate and timely reporting on data-intensive queries (managing risk and profitability)

• Eliminate long-running DWH queries on mainframe computers due to low central processing unit power, especially on critical days

• Provide the bank’s 800 DWH end users with a better user experience and give them more time for analysis

• Improve backup strategy by enabling daily backups and reducing time required to complete them

Results

• Moved from a v1 full-rack Oracle Exadata to a half-rack Oracle

Exadata X2-2 to reduce data storage requirements with HCC from 17

terabytes to 5 terabytes, database server nodes from eight to four, and

storage server cells from 14 to 7, improving performance by a factor of

three while saving on floor space and energy consumption

Turkey's second largest private bank by asset size (total assets reaching $65 billion). In 2008,Garanti delivered the highest ordinary banking income growth of

22%, increasing its customer base by over 1mln, now serving over 8 mln customers in corporate, commercial, SME, and consumer segments. The bank has 9

financial subsidiaries (incl. payment systems, pension, leasing, factoring, brokerage and asset management), 730 branches (5 foreign) and four international

representative offices

Customer profile

http://www.oracle.com/us/corporate/customers/customersearch/garanti-bank-1-exadata-ss-1418703.html

Eastern European Mobile Operator

• Extreme performance against other solution (promising minimum10X)

• Reliability one system ‘’blackbox’’ (HW/SW)

• Scalability readiness to support future BI needs & growth

• Reduced complexity and Operation work, provide detailed security

• End user satisfaction & higher productivity (more reports in the shortest time)

Business challenge Oracle solution • Improving BI application performance

• 9 mln tx processed every night / 6hr slot

• 50 ETL jobs, avg 18 steps each; 30 data sources

• 2TB database

• 70+ BI users

• Build a platform to enable BI growth, ensure availability

• Lowering administrative overhead

• Results

• Oracle Exadata Database Machine offers significant

performance improvements over previous (IBM p570) env

• 10-30 times faster query execution

• 5x data compression saves storage space

• System capacity allows to run 2 more OLTP

applications (fraud detection) on same hardware

European mobile telco, part of bigger capital group; at the end of 2010, this operator had 350+ employees who worked on providing

services for 600000 users.

Customer profile

First TEST Performance Data

Exadata vs AIX P5 570 in production*

Technology Excellence

TECHNOLOGY

EXCELLENCE

COMPLETE

OPEN

INTEGRATED

Goals: 1. Aligning the Business Strategy to the IT Strategy

2. Giving you maximum options

Allowing it to happen no matter what

Eastern European Public Sector customer

• The deal has actually started with upgrading their Exadata Quarter Rack to Full Rack. Than a new Full rack has been added as a Datawarehouse Machine.

After running some tests for datawarehouse queries on Exadata, they have seen that they can achieve even more performance if they move their

datawarehouse system to Exadata. At the end, they decided to consolidate all their databases and datawahouse in 4 Full Racks utilizing the current Exadatas

as Standby database.

Business challenge Oracle solution • Customer invested in Exadata at the end of Q1 in FY11. Their Quarter

Exadata went live in November 2010 and Full Exadata in December

2010. They have seen that their database performance has increased

more than 10 X and they have seen that they could consolidate 3 different

databases in 1 Full Exadata saving space and energy. They have also

seen that they could manage Exadata much easier than their numbers of

conventional database servers and storage.

Results

• Exadata Database Machine X2-2 HP Full Rack (4 Systems), Exadata

Storage Server Sofware

• Exalogic Elastic Cloud X2-2 Quarter Rack , Exalogic Elastic Cloud

Software

• Sun ZFS Storage 7320 Appliance

• Database Enterprise Edition

• Real Application Clusters, Partitioning

• Data Masking Pack

The customer is a government office of a big country, responsible for broad area of activities with its centralized IT

Customer profile

http://www.oracle.com/us/corporate/customers/customersearch/kyivstar-exadata-5-snapshot-1449395.html

Kievstar

• Reduced storage volume from 444 terabytes to 70 terabytes (15%) —significant savings in energy, data center floor space

• Enabled the company to effectively monitor revenues and margins, apply taxes correctly and quickly, and detect data losses due to errors or fraud by consolidating all

key subsystems, such as financial reporting services or online services for subscribers

• Optimized company risk assessment processes, retrieving data 5x faster than before, executing risk analyses 2-3x faster

• Gained the ability to analyze and gain insight into key performance indicators—such as customer acquisition and churn, channel performance, average revenue per

subscriber, and network performance—2x fast for more timely and informed decisions

• Made systems fault-tolerant by adding a new half-rack Exadata X2-2 for the company’s second data processing center

• Revised purchase plans for storage, as no other solution provides the performance of Oracle Exadata Database Machine

Business challenge Oracle solution • Enhance processing power to serve 25+ mln services subscribers, 6 bln

records, 60 GB data daily to its databases

• Make KyivStar’s systems fault-tolerant

• Improve analytical calculation perf., as well as financial reporting, to quickly

provide management insight into the company’s financial position

• Correctly calculates mobile and landline telephony taxes

• Facilitate the detection of data losses (erroneous operations or fraud), for

periodical reporting required by online services

Results

• Deployed Oracle Exadata to achieve record-breaking data processing,

increasing financial and analytical calculation performance by 300% to

500%, and providing KyivStar with the foundation to remain the leader in

the Ukrainian telecommunications market

• Deployed Oracle Active Data Guard to improve system reliability, freeing

IT resources for reporting and analytical tasks, (25 mln subscribers

analysis by services, zones,call)

KyivStar, JSC is Ukraine's foremost mobile communications and mobile internet provider, one of the most visible UA brands. Its wireless GCM network provides coverage

accessible to approximately 99% of the UA population. In Oct 2010, KyivStar merged with Beeline-Ukraine, a leading provider of landline communications and

communication solutions for business clients to create the largest private communications company in the country, serving 25 million subscribers.

Customer profile

What is our recommend

Roadmap?

Enterprise Evolution To Cloud Computing

Optimized Silo Cloud Consolidated

Compute, Storage, Network Building Blocks

Engineered Systems Optimized Systems

Oracle Cloud Offering Software. Hardware. Complete.

Building the 21st Century Datacenter

Exalytics

In-Memory

Machine

Exadata

Database

Machine

Exalogic

Elastic Cloud

Oracle

Database

Appliance

SPARC

SuperCluster

T4-4

Big Data

Appliance

Cloud Computing Delivers Real Benefits

• Solution: • JAP – Java Application Platform

• DHP – Database Hosting Platform

• CHP – Compute Hosting Platform

• Centralized deployment of 200+ apps

• Oracle:

• WebLogic Server 10.3

• Oracle Database 11g

• Solaris

• Sun M-Series/T-Series

• Benefits: • 35% reduction in operating costs

• 30% reduction in project costs

• 44% power consumption avoided in

4 years, while doubling capacity

• No downtime incidents in 3 years

• Solution: • “Oracle as a Service” PaaS

• Consolidate 300 small to medium database

environments onto 3 clouds

• Advanced chargeback model for cost recovery

• Oracle:

• Oracle Database 11g

• Exadata

• Benefits: • 50% operating cost improvement

• P&L breakeven in Year 1

• Server utilization: 15% 80%

• Elasticity – CPU can be taken from resource pool

as needed

Summary

Oracle Hardware And Software Engineered To Work Together.

• Innovation delivered faster

• Better performance, reliability, security

• Shorter deployment times

• Easier to manage and upgrade

• Lower cost of ownership

• Reduced change management risk

• One-stop support

Assembly Kit vs Complete & Engineered Products The choice is yours