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1Harlem SummerStage 2012
2Harlem SummerStage 2012
Event Details 5
audience profile 6
series breakdown 7
Media partners 8
Partnership opportunities 10
MUSIC SERIESp A C K A G E D b Y l I L L I E p O P
Event Details 5
Company profile 12
JOhN lEGEND
Photographer: nabil elderkin cover Photographer: yu tsai
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Chrisette Michele
5Harlem SummerStage 2012
Event Details
Photographer: robert Ector
For over 17 years, Harlem Summerstage has been recognized as NYC’s premiere uptown concert series. Since its inception, Harlem Summerstage has consistently served not only as a platform to showcase A-list celebrities such as Patti Labelle and The OJays to thousands of fans ,but also, has become a staple event with empowering and influential appeal in the NYC area.
Shows will feature national recording artists, up-and-coming artists, and a live audience of up to 3,500 fans per date.
Our vision is to establish Harlem Summerstage as an iconic soul music series that has a firm fixture on the calendars of concert enthusiasts. We are inviting you to associate your brand with our upbeat musical series.
6Harlem SummerStage 2012
Audience Profile“For our audience music is a lifestyle; it is apart of everyday living.”Vicinity Facts:•Harlem is the third most-visited tourist destination in NYC•125th street has a 2 mile long center of commerce arts and entertainment that attracts 800,000 visitors each year•220,218 people live within a 1 mile radius•48% Male, 52% Female
Live Audience:Total Audience: up to 3,500 per show (7) showsAges: 25-55+Ethnicity: Multi-ethnic (African American, Latino, Asian)
Event Location Adam Clayton Powell State Office Building Plaza 163 West 125th Street New York, NY 10027
Harlem Summerstage’s core audience consists of African American men and women ages 24-44, with a greater skew towards woman. Our core audience is 50 % more likely to follow brands -when compared to non-celebrity enthusiates and, 60% more likely to have visited a social network site. In addition to being extremely social, our afluent audience’s annual spending power exceeds $87 billion.
Source: Nielsen 2011; eMarketer 2010; 125th Street Bid; Census 2010; Uptown Magazine MK 2012
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SERIES bREAKDOWNJuly 26th| party on the plaza
August 2nd | r&b
Show: old school soul music dj, eclectic dj, hip hop & r&b djPresented by: foursquare
August 9th| jazz/poetry
August 16th| gospel
August 23rd |r&b/pop
August 30th| kids day
september 6th| R&B soul
Show: R&B Showcase w/ feature headliners; Hosted by: comedian Presented by: vibe media’s uptown magazine, wbls (pending confirmation)
Show: mcDonalds mccafe competition participants/winners -12 poets, harlem renaissance orchestra & swing dancers; hosted by: mcdonalds mccafe presented by : mcdonalds mccafe
show: gospel for teens, local & independent artists/choirs; hosted by: WLIb radio personality (pending confirmation) presented by: wbls (pending confirmation)
show: black girls rock! inc. (pending confirmation) , Scratch dj academy, justine skye, dj beverly bonds (pending confirmation) hosted by: amanda diva presented by: black girls rock! inc. (pending confirmation) , & scratch dj academy
show: harlem summerstage supporter of vh1’s save the music foundation, sam ash battle of the bands, marcus garvey drummers, harlem school of the artspresented by: sam ash
show: R&B Showcase w/ feature headliners;hosted by wbls radio personality (pending confirmation)
presented by: wbls (pending confirmation)
8Harlem SummerStage 2012
mary mary photo courtesy of mary-mary.com
event partners
9Harlem SummerStage 2012
event partners
Reach: 120,000 readers-Weekly Circultion Amsterdam News is New York’s most widely read African American Newspapers.Market(s): NY,NJ
Source: Uptown 2012 MK;radio-info.com 2012;Amsterdam News
2012
Reach: 1,827,000 listenersAQH %: 3.5Market(s): NYC Metro Area*2011 radio sponsor
Reach: 900,000 readersMarket(s): NationalFrequency: 6/yearAudience Lifestyle: Affluent African AmericansAvg. HH: 132k
Reach:Impacting the lives of over 1.8 million public school students$48 million worth of new musical instruments
Reach:Over 20 million people worldwideOver 2 billion check-ins, with millions more every day
10Harlem SummerStage 2012
Partnership opportunites
Harlem Summerstage provides a unique opportunity to present your brand to the Harlem community and extended media partners that reach digital, print and broadcast channels.
Benefits of aligning your brand with Harlem Summerstage include:
•Online, mobile and broadcast marketing •Press submissions •Company recognition and event association to an extended audience •Networking and business opportunities with retailers in the vicinity •Introduce new products to an audience that ranks high in the retail spending category •Build company’s profile in the NYC market and extended national audience
Our team is commited to maximizing exposure for your brand. If you would like to become involved in Harlem Summerstage 2012, we can further discuss arrangements.
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Partnership opportunites
Miguel
Photo courtesy of fullblastmagazine.com
12Harlem SummerStage 2012
cOMPANY pROFILE
Lille pop focuses on creating highly engaging and pop culture relevant entertainment for top media entities. At Lillie Pop, we interact with a wide-range of industry clients! Our previous clients include The Tribeca Film Festival, The Black Filmmakers Foundation, The Apollo Theater, The Latino Film Festival, Viacom, Sean Combs and The Blue Flame Agency/Ciroc.
Contact Us
To further discuss sponsorship opportunities
Email: Stacy Lynch, Esq., - [email protected] | Phone: 646.308.1722
Email: Levaughn Denton, PM - [email protected]
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cOMPANY pROFILE“Hardworking and passionate.”
-Warrington Hudlin
“Lillie Pop continues to amaze me with new and innovative ideas. ”
-Thomas Morrison, Justo’s Mixtape
“A mere thank you is not enough for your tremendous contributiion to the 2nd Annual Tribeca Film Festival.”
- Jane Rosenthal
“Skillfully masters the art of working with her clients every step of the way. Quiet force to be reckoned with.” - Terrie Williams
“As we develop each brand with a comprehensive strategy from creation to completion, we never forget what is important-OUR CONSUMER.”
back cover photo courtesy of last.fm
