h&m
TRANSCRIPT
ParticipantsNECİP FAZIL KESKİNKILIÇ
SubjectFINAL PROJECT H&M SUSTAINABLE
About H&MH&M is the second biggest retail chain in the World
In 45 countries all around the world with 2600 stores H&M operates and it has 94000 worker. In Turkey there are only 8 H&M stores
It opened its first store in Turkey in 2010
H&M made really big investment for a distribution channel which is at the same time fast and cheap
By making business relationship with the primarily fashion designer of the World, H&M improvise the profile of itself and strength its image
H&M has been seen as one of the brands that directs the street fashion
Collections
WOMEN
MEN
KIDS
ACCESSORIES &DENIM
DIVIDED
UNDERWEAR
COSMETICS H&M HOME
SPORTSWEAR
Cotton
Cotton is the raw material we use the most.Aim is for all cotton in our range to come from more sustainable
sources by 2020.Organic cottonOne of the biggest users of organic cotton in the world3 main points;Why we love organic cottonWhy we love recycled cottonWhy we love better cotton
Water
Today, clean freshwater is becoming an increasingly scare resources.
Water strategy and a three year partnership with WWF
Goal is everyone and everything that depends on water resources should have their needs met.
From keeping us healthy,
to growing up our food,
to preserving natural environments,
a plentiful supply of water is essential to the wellbeing of people and our planet.
Partnership marks an evolution in the corporate approach to water.
Chemical
H&M have 11 keys about chemical;
Manufacturing Restricted Substances List (MRSL) Packaging Apparel / Accessories / Footwear /Soft Products Cosmetic Products Food Contact Products Candles Hard Products Chemical Products Toys Electrical and Electronic Products Medical devices
Animal Welfare
We care about animal welfare and endangered species. Banned the use of real fur in H&M products for years, and don’t test any of
H&M own brand cosmetics on animals. Strict policies to enforce this belief across H&M business: Strict requirements Don’t sell genuine fur Don’t accept down plucked from live birds Don’t use angora wool Don’t sell exotic animal skins Only accept leather products from animals that have been bred for meat
production
Sustainability Reports 2013
H&M has Seven Commitments;
1. Provide fashion for conscious customers2. Choose and reward responsible partners3. Be ethical4. Be climate smart5. Reduce, reuse, recycle6. Use natural resources responsibility7. Strengthen communities
Enabling a fair living wage Making a difference together Joın us creating a more sustainable fashion future
Sustainability Reports 2012
H&M 8 Commitments;1. Challenges in the life of a garment2. Provide fashion for conscious customers3. Choose and reward responsible partners4. Be ethical5. Be climate smart6. Reduce, reuse, recycle7. Use natural resources responsibly8. Strengthen communities
Game-Changing water partnership with WWf World’s number 1 for organic cotton Don’t let fashion go to waste
About Cases… Values-based service for sustainable business – Lessons from the retailers IKEA,
Starbucks, H&M and Body Shop (CTF – Services Research Center, Karlstad University) A case study in sustainable and fashion education: Adventures on the Green (Cosette
M. Armstrong Design, Housing, and Merchandising Oklahoma State University)
Strong company values drive customer value CSR as a strategy for sustainable services business, Value-based service experience for co-creating value with customers Value-based service band and communication for values resonance Value-based service leadership for living the values