hobby lobby
DESCRIPTION
M405 Group Project 1TRANSCRIPT
Kevin Hong
Helen Jin
Kate Kotora
Gladys Wijaya
Lauren Wunderlich
PROBLEM AREAS
Store appearance
Layout
Product assortment
Shelving
In-store advertising & display
STOREFRONT
Looks like a warehouse
Uninviting/Unfriendly
Fix sign
Add paint/architectural detail
IN-STORE DÉCOR
Drab, unimaginative, uninspiring
- +
+
STORE MAINTENANCE
Dirty Floor
Shopping Carts Left in aisles
Halloween—only one employee in fabric section
Several open cash registers
More employees to ensure cleanliness and shorter lines
PROFESSIONALISM Some aisles more polished than others
Learn from Abercrombie’s upkeep
LAYOUT Initial impression
Check-out
Landing strip—”decompression zone”
LAYOUTGeneral store
PRODUCT ASSORTMENTThe good + The bad -
PRODUCT ASSORTMENTJam example
PRODUCT ASSORTMENTChristmas section
PRODUCT ASSORTMENTToo few items Too many of same item
Covered merchandise
ISLANDS Center of store
Variations of same product
SHELVING
Inconsistent in style and color
Holes in shelves
SHELVING
Customers have trouble with top and bottom shelves
Bigger items should be placed on bottom
IN-STORE ADVERTISING
Below/above eye-level
Too small, blend into background
Covered by merchandise
Flimsy, fall off easy
IN-STORE ADVERTISING Confusing prices
Uninviting
Excessive
IN-STORE DISPLAY
Off to one side
Unnecessary
Better placed from ceiling
OVERALL RECOMMENDATIONS
Update front of store
Efficient use of space
More effective signs throughout store
More varied and appropriate décor and accessories
Hire more floor salespeople
QUESTIONS