hodges digital strategies portfolio mobile
TRANSCRIPT
Digital = Design + Social + CommunityHodges Digital Portfolio
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SOCIAL MEDIA SOCIAL MEDIA
CASE STUDIES
HYBRID MOBILE APPS
VIRGINIA EDUCATION WIZARD
Google Play (http://bit.ly/1kA2y4C), App Store (http://bit.ly/1dNhbZf)
Goal:
To build a mobile app companion to the web-based
Virginia Education Wizard, which provides students,
parents and educators information about college
admissions requirements, popular careers based on
location and cost calculations between Virginia-based
schools.
Strategy:
Utilizing PhoneGap, hD created a hybrid mobile app to
work across operating systems and devices. Accessing
information through a previously created API, hD worked
with the Virginia Community College System (VCCS) to
determine the most accessed portions of the Wizard
system. These discussions influenced the design and UX
of the app, allowing users to quickly and seamless access
information, without going through a detailed registration
process.
Results:
5 star ratings in Android and iOS app stores.
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iOS NATIVE MOBILE APPS
RUTGERS UNIVERSITY ATHLETICS
http://bit.ly/1aC5eZd
Goal:
To build a mobile app that is a one-stop shop for all of
Rutgers Athletics events.
Strategy:
The apps were designed to function in a magazine-
format. Most current news item is one the cover of the
app. Right after the user “flips” open the cover, they are
able to access all areas of the app. Live-stream footage
of events and news, as well as archived video, can be
viewed in a fullscreen mode and also on a large screen via
Apple TV integration.
All team-related information, schedules, bios, player stats,
etc., are right at a fan’s fingertips.
Results:
4+ star rating for apps on Apple’s App Store.
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iOS NATIVE MOBILE APPS
HILLDRUP MOVE PRO
http://bit.ly/1j5KbTA
Goal:
To build a mobile app to elevate Hilldrup above its
competition, particularly in the B2B space, while solving
the issue of creating an app with longevity for a one-time
event.
Strategy:
hD conceptualized the app as an organizational tool.
Users of the app can track contents of individual boxes,
as well as track their boxes during the move itself. The
app allows users to create QR codes to stick to boxes,
letting them view the contents of any of their boxes
without having to open and unwrap every piece.
Results:
4+ star rating for apps on Apple’s App Store.
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iOS NATIVE MOBILE APPS
CHILDREN’S & WOMEN’S PHYSICIANS OF WESTCHESTER
http://bit.ly/1eBUskD
Goal:
To create a mobile application resource for prospective
and current patients, providing doctor and location
information.
Strategy:
The app helps patients find doctors by specialty and
location (along with driving directions). To encourage
repeat usage, the app also includes a journal to help
patients document their medical needs and progress
post-treatment.
Results:
The app created a unified brand for the organization,
which was extended to other digital properties.
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HodgesDigital.com
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SOCIAL MEDIA SOCIAL MEDIA
CASE STUDIES
RESPONSIVELY-DESIGNED WEBSITES
VIRGINIA COMMUNITY COLLEGE SYSTEM
www.vccs.edu
Goal:
To redesign the website for the Virginia Community
College System(VCCS) using responsive technologies to
present site content in a streamlined and easy-to-use way
across various form factors.
Strategy:
Through an in-depth analysis of the old site’s analytics and
in a series of discovery meetings with key organization
influencers, hD helped VCCS organize its content in a way
that is most relevant to its target audience and user
groups.
Results:
A WordPress-based website that was culled down from
1,000+ pages to 100+ pages and fully functional across
mobile form factors.
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MOBILE WEBSITE
VCU SCHOOL OF BUSINESS
www.businessrams.com
Goal:
To create a mobile-enabled website aimed at high school
students with the sole purpose of convincing them to
request an application form.
Strategy:
hD leveraged prior knowledge of the client (previously, hD
transitioned VCU SOB from an HTML site to a CMS), to
build a targeted micro-site. The design is youth-focused
and heavily integrated with social media. Site visitors are
immediately engaged to take the quiz and are exposed to
various aspects and advantages of a getting an education
through the VCU School of Business.
Results:
WordPress-based micro-site that utilizes jQuery to allow
for playback across mobile devices.
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WEBSITE CONCEPT DESIGN AND DEVELOPMENT
TEACHING MONEY VIRGINIA
www.teachingmoneyva.org
Goal:To help Virginia teachers find high quality resources to
teach new Economics and Financial Literacy
requirements. A consortium of organizations including
Virginia Banker’s Association, the Federal Reserve and
others were responsible for conceiving the site.
Strategy:
In order to make peer-review and publishing stream-
lined, hD created complex work-flow processes, allowing
multiple users to upload teacher resources for approval.
Upon receipt, each resource is peer-reviewed, then
routed to an administrator for final approval and
publication.
Results:
Drupal-based App that is actively in use by K-12 teachers
across Virginia
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SOCIAL MEDIA SOCIAL MEDIA
CASE STUDIES
FAN PAGE + CUSTOM APP DEVELOPMENT
ChildFund - Experience of a Lifetime
Goal:
To create a multi-dimensional app that engaged current fans
with a promotion that offered a meaningful prize.
Strategy:
Based on qualitative and quantitative data from analytics
reports, hD concepted and developed a contest that allowed
one lucky winner the opportunity to visit their sponsored
child.
As one of the first third-party developers on Facebook, we
leveraged our deep experience with Facebook to build an app
that allowed contest entrants the ability to utilize their friend
network to enter the promotion, which helped to virally
spread the message of ChildFund’s work. The outpouring of
affection and support for the organization validated it’s
mission and drew new donors to the organization.
Results:
78% Fan engagement.
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Thank You for looking through a representative
sample of our work. We invite you to browse
through our portfolio at
hodgesdigital.com/learn/ and to ask us any
questions you have.
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