hodges stadium executive summary

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Hassan Smith 11/24/2015 Hodges Stadium Executive Summary Our product is the usage of Hodges Stadium at the University of North Florida. Hodges Stadium is one of seven facilities in the U.S. that’s certified by the International Association of Athletic Foundation (IAAF). It is home to the UNF track and field. The stadium can hold up to 12,000 people and currently hosts the NCAA track and field preliminaries. The purpose for the proposal and our goal for Hodges Stadium is to bring more major track and field events into the University of North Florida and the city of Jacksonville, and to also attract major sports corporations. We want to utilize Hodges Stadium to the best of our ability in order to become more attractive to youth, collegiate, amateur, and professional sports and athletes. The objective is to bring in more business by increasing tourism activity in Jacksonville. The University of North Florida and Hodges Stadium will be the catalyst for the increase. The increase will consist of renovations around Hodges Stadium to better accommodate a larger audience, which will open a gateway for Hodges Stadium to be able to host a plethora of events. The events will consist of multiple local, national, and international track meets, concerts of greater magnitudes, and the ability to be able to host multiple professional sports teams like we did with the national soccer team in 2014. Other sports events that can also be hosted at Hodges stadium are rugby (collegiate and professional), soccer (collegiate and professional), and lacrosse (collegiate). We also have a great positioning aspect here in Jacksonville. Location is very crucial and we feel that our location is more ideal then places like Eugene Oregon. Jacksonville has its own international

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Page 1: Hodges Stadium Executive Summary

Hassan Smith

11/24/2015

Hodges Stadium Executive Summary

Our product is the usage of Hodges Stadium at the University of North Florida. Hodges Stadium

is one of seven facilities in the U.S. that’s certified by the International Association of Athletic

Foundation (IAAF). It is home to the UNF track and field. The stadium can hold up to 12,000

people and currently hosts the NCAA track and field preliminaries. The purpose for the proposal

and our goal for Hodges Stadium is to bring more major track and field events into the

University of North Florida and the city of Jacksonville, and to also attract major sports

corporations. We want to utilize Hodges Stadium to the best of our ability in order to become

more attractive to youth, collegiate, amateur, and professional sports and athletes. The objective

is to bring in more business by increasing tourism activity in Jacksonville. The University of

North Florida and Hodges Stadium will be the catalyst for the increase. The increase will consist

of renovations around Hodges Stadium to better accommodate a larger audience, which will

open a gateway for Hodges Stadium to be able to host a plethora of events. The events will

consist of multiple local, national, and international track meets, concerts of greater magnitudes,

and the ability to be able to host multiple professional sports teams like we did with the national

soccer team in 2014. Other sports events that can also be hosted at Hodges stadium are rugby

(collegiate and professional), soccer (collegiate and professional), and lacrosse (collegiate). We

also have a great positioning aspect here in Jacksonville. Location is very crucial and we feel that

our location is more ideal then places like Eugene Oregon. Jacksonville has its own international

Page 2: Hodges Stadium Executive Summary

airport along with suitable infrastructure to handle the increased amounts of people. We also

have many beach access and our weather is ideal. The promotion for Hodges Stadium to bring

more track and field events to Jacksonville will consist of promoting our weather, location, and

the endless amounts of entertainments in and around the city of Jacksonville. We’ll also promote

the fact that a higher percentage of the nation’s top high school track athletes are in the south east

region of the United States, which would allow the athletes to participate in the NCAA events

more easily. In conclusion, The city of Jacksonville and the University of North Florida was the

host to eight track and field events in 2015, featuring two national championships, a state

championship, and five collegiate meets. The University of North Florida was chosen to host the

NCAA, FHSAA, USA track and field and the Junior Olympics at Hodges Stadium. This events

were set to have had a local impact of more than $25 million, in which hotel occupancy rates

exceeded 85 percent the weekend of the NCAA and Junior Olympics events. If other sports

events are incorporated for the University of North Florida and Hodges Stadium to host, there

would be endless possibilities of what can happen to the city of Jacksonville positively.