Hoizer /Star Construction

By Mustaf A

Clothing and Appearance Hoizers some what indie rock, folk bohemia image has been deliberately constructed as a means to recycle culture from the mid 1960’s and1970 . Hoizers image is highly constructed and influences by folk rock movement led by artist Bob Dylan in the1970 . The 1970s were the real advent of Folk Rock artists like The Mamas & the Papas, Simon & Garfunkel and Neil Young. More recently, folks like Ryan Adams, the Head and the Heart, Mumford and Sons, the Lumineers, and other similarly minded artists are pitching in their energy to keep the folk-rock aesthetic alive and well. With Hoizers star image being formed around the aesthetics of the folk rock and blues genres in his attempt to recycle culture leads to an immediate associations and a sudden comparison to artist such as Tim buckle, Neal diamond-van Morrison and bob Dylan .

Hoizers image has been constructed to a degree to keep in bounds of the codes and conventions of the genres therefore making him appear as a serious singer-songwriter who’s musical craft means more than his attire.

How they are marketed (what setting and mes en scene are they shown in) Hozier marketing campaign consists of gigging in More intimate

settings rather than extravagant and vibrant venues and arenas to keep in bounds of the codes and conventions indie rock ,folk and blues genre. In addition gigging in more intimate and small venues amplifies hoizers star image by appear as a serious singer-songwriter who’s musical craft is of the uppermost importance.

The way in which Hoizer is marketed and packaged to his mass audience holds several similarity's and comparison to other artist within the slimier genre’s such as Tim buckle, Neal diamond-van Morrison and Bob Dylan for e.g. the idea of isolation from is existing within photo ad and other forms of advertising conveying the serious singer song writer persona.

Perception and representation in the mediaAndrew Hozier Byrne’s passionate first single, Take Me To Church, has captured the attention of the powers that be at the upcoming MTV EMAs and they have freshly minted a category just for him. The 24-year-old Irishman – who goes by his middle name onstage intended to take a swipe at the Catholic Church in his debut song, but his haunting melody has also been adopted as an anthem to speak out against homophobia. representing Hoizer in a positive light as an outspoken advocate for the LGBT community. This year, the EMA is introducing a brand-new category honouring songs that stand for something, and the Wicklow musician has been nominated for having a track that is amazing musically— and also has a powerful message for listeners.

In September, Irish songwriter Hozier released the video for his gospel-inspired epic, "Take Me to Church," a cavernous song that uses love and ecstasy as a religious metaphor. The video depicts two men's gentle intimacy, followed by brutal gay-bashing at the hands of masked vigilantes against lyrics like, "I was born sick, but I love it / command me to be well / Amen. Amen. Amen.”The song serves simultaneously as a message about human rights, a commentary about Hozier's upbringing in what he calls a "cultural landscape that is blatantly homophobic," and a strong statement about the institutional homophobia in Putin's Russia

Throughout several media outlets Hoizer has been portrayed in a positive light being described as influential, inspirational and also ground braking by covering controversial and taboo topics in his innovative self titled album Hoizer. This elevates Hozier's singer songwriter star image by addressing and tackling social issues much like other singer songwriters such as bob Dylan and Marvin Gaye.

Social media/Web Presents With almost 32 million views and a large percentage of likes to dislikes

it is clear to see that Hoizer’s highly regarded in the internet community. Within regards to the comment area there seems to be more prays and appreciation for Hoizer’s musical craft. However this is not to say that he has not received negative flack on for his controversial ground breaking music video and lyrics that depicts two men's gentle intimacy, followed by brutal gay-bashing at the hands of masked vigilantes against lyrics like, "I was born sick, but I love it / command me to be well / Amen. Amen. Amen.”

Stars often promote certain ideology's and have their own cultural values and attitudes. This keeps audience interested in them and it could be said that it enhances their “star” image. Hoizer, as mentioned, is often known for for using twitter and her platform as an opportunity to communicate his own values for e.g. he frequently uses his social media to converse issue regarding the LGBT community. he often encounters his fans to support these views just as much as they do his music. This creates a wider fan base, as some people can relate to these culture values