hola mundo - why should your joomla based extension speak spanish - jandbeyond 2011
DESCRIPTION
Slides for presentation about Joomla and spanish market in JandBeyond Conference, that took place in Kerkrade (the Netherlands) in May 2011. Video available>> http://vimeo.com/24524923TRANSCRIPT
¡Hola Mundo!Or why should your Joomla based extension/business 'speak' spanish
Isidro BaqueroCarlos M. Cámara
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Why spanish?
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1. Introduction
Introductory video
http://www.youtube.com/watch?v=SAxp_7N2kqc
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2. The Spanish language in the world
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Spoken by over 450 millions
2nd language of the world in native speakers, behind chinese
3rd language of the world behind chinese and english
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Predictions say that by 2050 spanish will surpass english and
become the second spoken language in the world
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Most studied foreign languages in the USMost studied foreign languages in the US
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3. The Internet and the Spanish language
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3. The Internet and the Spanish language
Internet users prefer contents in their own language
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Average searches per month
Hispanics are avid internet searchers.
In fact, latin american internet users have the highest search rate in the world.
Colombia leads this ranking, with a search rate 75% higher than the world's average
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3. The Internet and the Spanish language
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Very diversified market
Europe – Spain (27 millions)
Latin America – over 100 millions and growing (current average 30% internet penetration)
The US hispanic market
http://www.youtube.com/watch?v=3TUYxaggHIM
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4. The Spanish speaking Joomlasphere
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At least 4-5 active bloggers, two of which are nominated for the J.O.S.C.A.R.s
Using a dedicated hashtag in Twitter: #josñ
One very active group on Linkedin
Blogs – 2 nominated for JOSCARS
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The Spanish speaking Joomlasphere
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http://world.myjoomla.co.za/exploreGovernment sites using Joomla
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English
Spanish
●2nd biggest potential market●Fastly growing●Currently exploding●Not saturated
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Discussion:
What are the possibilities for extension sellers and Joomla businesses in general to afford a localization for their products/services?
(in this case we talk about spanish, but it could be used with any other language)
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● Community driven localization● Pay for translation and duplicate main content● Hire a spanish full-time collaborator● Premium affiliates / spanish partners
● Any more ideas?
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Thank you!
www.gnumla.com
Twitter - @gnumla - #josñ
@isidrobaq - @carcam