¡hola méxico! aquí estámos, audi! - automotive logistics · ¡hola méxico! aquí estámos,...
TRANSCRIPT
¡Hola México! Aquí estámos, Audi!
Peter Koltai, Director Production Control/Logistics
Audi Mexico S.A. de C.V.
27.01.2016
Audi México The Audi-Group production network 2000
Ingolstadt Győr
(Hungary)
Neckarsulm
Sant‘Agata Bolognese
(Italy)
Changchun
(China)
Audi México The Audi-Group production network 2015 – 17 Production Sites
Ingolstadt
San José Chiapa
(Mexico/from 2016)
Manaus
(Brasil)
Curitiba/
São José dos Pinhais
Foshan
(China)
Chiang Mai
(Thailand)
Kaluga
(Russia)
Győr
(Hungary)
Bratislava
(Slovakia)
Brüssel
(Belgium)
Martorell
(Spain)
Changchun
(China)
Neckarsulm
Jakarta
(Indonesia)
Aurangabad
(India)
Bologna
(Italy)
Sant‘Agata Bolognese
(Italy)
San José Chiapa
Curitiba
Changchun
Foshan
Jakarta
Aurangabad
Kaluga
Martorell
Brüssel
Neckarsulm
Ingolstadt
Győr
Bratislava
Sant´Agata
Audi México The Audi Production Network grows parallel to Sales
[thd. cars/y]
Neckarsulm
Ingolstadt
2.250
0
1.000
750
500
250
1.250
1.500
1.750
2.000
2011 2007 2005 1993 1988 1985
San José Chiapa Győr I
Changchun
Foshan
Curitiba
2014
2015
2016
Brüssel
Martorell
Bratislava
Aurangabad
Jakarta
Kaluga
2013
Győr II
1998
Sant´Agate
1
Audi México AUDI AG: Product portfolio
*Market Introduction in Germany, Date: March 2015
Q7 R8 Coupé
Q3 RS Q3
A1 A1 Sportback S1 S1 Sportback
A4 allroad quattro A4 Avant A4 Limousine RS 4 Avant S4 Avant S4 Limousine
A6 Avant A6 Limousine A6 allroad quattro
RS 6 Avant S6 Avant
S6 Limousine
A7 Sportback RS 7 Sportback S7 Sportback A8
A8 L A8 HEV S8
TT Coupé TT S Coupé TT Roadster TT S Roadster
A3 A3 Limousine A3 Sportback
A3 Sportback g-tron
RS3 Sportback S3 S3 Cabriolet S3 Limousine S3 Sportback
A3 Cabriolet
A5 Cabriolet A5 Coupé A5 Sportback S5 Coupé S5 Sportback S5 Cabriolet
RS 5 Cabriolet RS 5 Coupé
Q5
SQ5
A3 Sportback e-tron
Q5 HEV
54 models
Audi México Why Mexico?
10 Free Trade Agreements with 48 countries
Strategic position acting as the bridge between South- and North America
Attractive location for automotive industry (Volkswagen de México since 1964)
Production Site in the Dollar-Region - independence of exchange rate fluctuations
Basic information
Employees: >2.000 (Dec. 2015)
Start of Production: 2nd half-year 2016
Investment: >1.3 Bn. USD
Model: Q5 Successor
Location and facts of Audi México
San José Chiapa
Assembly Body Shop Pre Series Center
Press Shop Paint Shop
Sept. 2012: Decision on Location San Jose Chiapa, Puebla
Since 2013 Audi establishes a full functional production
From 2016: Start of new Q5 Production, yearly capacity: 150,000 vehicles
Aprox. 1,500 Training sessions of employees in the new Trainingscenter per year
Very Environmentally-friendly factory, investment of aprox. 18 Mil. USD for a water project
Segments
Facts
Location and facts of Audi México
San José Chiapa
Audi México Why Puebla?
Infrastructure Streets, Ports, Airports, Railroad
Labour Stability
Safety
Suppliers
Human Capital High Education Level
Audi México Why the Audi Q5?
Rising demand in the SUV-Segment
SUV Market is a major part of Audi’s
Growth Strategy
Reduced Delivery-Times for customers in North- and Southamerica
Bestseller: Audi Q5
SUV Premium Sector Market Competitors (sales worldwide 2014)
0
100,000
200,000
300,000
Audi Q5 BMW X3 Mercedes GLC
2016
Grand Opening
2015
Preparation, incl. Inauguration of Production Halls
2011 2012 2013 2014
Search for location
Location chosen Foundation stone ceremony
Inauguration of Training Center
Audi México Milestones
Construction time: two years
Audi México Logistics Concept Inbound material flow
Supplier A
Supplier B Hamburg, DE
Veracruz
Supplier A
Supplier B
Legend
CrossDock
Seaport
Customs 65%
35%
Inbound Transportation
NARNetwork
SeafreightEuropa
Asia Manzanillo
0.1m3
0.95m3
33.35m3 1.91m3
Audi México Logistics Concept Inbound – new transport concept according to Europe
Transport Network
NAR
Common VW and Audi Transport Network in North America Synergies between the 4 VW Group factories
Chattanooga
Puebla
Silao
San José Chiapa
Audi México Production Control Concept
Client
Supplier
Demand Planning
Rough tar-get figure
Body shop Paint shop Assembly
3-4 weeks
2-3 weeks 6 days
5 months
Determination of sequence
Incoming goods
Empties
JIS
JIS-Park
► Overseas material through
Containeryard
► North American material
through Traileryard
► Warehouse close to assembly
hall
► Empties directly to supplier
through warehouse
► New in automotive industry in
Mexico: a factory with very
high complexity of parts and
individuality of cars
Containeryard
Traileryard
Audi México Logistics Concept Inhouse
Audi México Required adaptations for Audi México
Rear Unloading
New technology: inflatable doors
100% Rear Unloading within the plant Audi Mexico
100% Side Unloading within the existing Audi plant
Audi México Required adaptations for Audi México
New measures für Universal Load Carrier
European Basic Measurements Adaptation due to Global Audi inhouse logistics concept
Mexican Carriers (example)
American Heights Adaptation due to truck sizes
910mm
Audi México Audi´s new technology
► 100% of containers sent to supplier will be
equipped with RFID Tags
► Information on:
► container type number
► owner‘s DUNS number
► container ID
► Benefits:
► Tracking and tracing of the containers
► Inventory management
► Improved maintenance
► Prevention of loss of containers
Container Tag
Audi México Logistics Concept Outbound Distribution Network Audi México
Jacksonville
Davisville
San Diego
Houston
Nuevo Laredo/
Laredo
Juárez/
El Paso
Patio
Central
(VW Puebla) Legend
Rail
Truck
Ship
Factory
Port
Europe
Africa
USA
South America
Middle East
Turkey
Asia
Pacific
Veracruz
Lázaro Cárdenas
First 5 destinations
78%
22%
Transport Split
Sea
Land
86%
14%
Distribution ex plant
Rail
Truck
47%
38%
3% 8% 2%
2%
Volume distribution
Europe
North Am.
South Am.
Asia
Australia
Africa
Audi México Qualification Concept
600 Audi Mexico employees sent to Germany for training
Expat Qualification
Training for local direct (7 weeks) and indirect employees (5 weeks) since 2014
Onboarding in Trainingscenter
Specific trainings for Logistics process
Qualification in Profiraum
Audi México Challenges for Audi
Different Infrastructure conditions
Challenge for the packaging planning – adaptions of packaging
Example of Special Load Carrier
Audi México Challenges for Audi and our JIS-Suppliers
Long supply time of European material
Call Supply Time
11 weeks
M/PL, 17.12.2015
8 weeks
Production of Q5 Successor
Call Supply Time
4 weeks
Vehicle Production Plan
We have to call before we fix the production plan
Audi México Incentives State-Government Puebla
Leveling Phase I and II
Piping
Trainingscenter
Energy Supply
Fire & Police Station
Wastewater- Treatment
Hospital
Audi-Highway, Link- & Ring Road
Railroad Connection
Site Office
State Incentives
Audi México Challenges
Challenges
• Limited Capacity at Veracruz
Port
• Limited Transport Capacity
for FBU
• Challenging media
connection
• Challenging Construction
Quality
• Limited parking lots
• Limited rail infrastructure
• Limited berth availability
• Limited rail car equipment
• Limited truck equipment
• Telecommunication on-site
• Improving electricity supply in the
industrial area
• Rework at the halls
Specifications