HOLD THE LATTE AND BAG THE LUNCH! FINANCES ON THE MINDS OF CANADIANS FOR 2007

CapitalOnesurveyfindsmoneymanagementstrategiesincludefewerfrillsbutlackbigpicturecreditwisdom.Toronto,ON(January24,2007)–AnewsurveybyCapitalOneCanadashowsthatCanadianswillsacrificesomecreaturecomfortsinordertoimprovetheirfinancialsituationin2007.TheresultsshowthatCanadiansarewillingtoexercisefrugalityinthefollowingkeyareas:Themajority(65percent)ofCanadianssaytheywillbrownbagratherthanbuylunch.Fourinten(44percent)Canadianssaytheywillcutbackontheirlattes.TwentypercentofCanadianssaytheywillusepublictransportationratherthandrivetoworktosavemoneyongas.WhileitisclearthatCanadiansareinterestedinmanagingtheirmoneybetterin2007–anoverwhelmingmajority(82percent)saytheyplantocreateanduseabudgetthisyear–theresultsalsorevealinconsistenciesinapproachtofinancialfitnesswhichcouldtranslateintomoresavings.NearlyhalfofCanadians(46percent)saidtheydidnotstaywithintheirplannedbudgetsovertheholidays,leavingroomforimprovementinthenewyear.Despitethefactthat63percentsayinterestratesarethemostimportantfactorwhenchoosingacreditcard,only11percentplanonshoppingaroundforlowerratecreditcardsandtransferringbalances.

"ItisimportantforCanadianstobeinformedabouttheirfinancialchoicesandunderstandhowthedecisionstheymakeaffecttheiroverallfinancialhealth,"saysPamGirardoofCapitalOne."TheresultsofthissurveyshowthatwhileCanadiansarewillingtotakepositivestepstoimprovetheirpersonalfinancestheyareoverlookingthevaluethatcompetitivecreditoptionsplayinadvancingtheirgoalsandmeetingtheirfinancialneeds."

Astheyeargearsupandresolverunshigh,CapitalOneofferstipstohelpbuildcreditawareness:Reviewyourcreditreportatleastonceayearandknowyourcreditscore–Creditreportsareusedbylendersandotherssuchasemployersandlandlordstoassessrisk.Alowcreditscorecouldaffectyourfinancialoptionssinceitdepictsyourfinancialpicture.Shoparoundforcredit–Expertsagreethatcomparisonshoppingforcreditcardswillallowyoutofindthebestofferthatmeetsyourneedsandfityourfinanciallifestyle.Shoppingaroundforcreditisacriticalmoneymanagementtoolthatcantranslateintosubstantialsavings.TheFinancialConsumerAgencyofCanada(FCAC)offersausefulcreditcardcomparisontablewithinthe'CreditCardsandYou'sectionoftheirwebsiteasaresourceforconsumers:http://www.fcac-acfc.gc.ca/eng/consumers/ITools/CreditCardsDevelopabudgetandsticktoit–Budgetshelporganizeyourfinancesandsetparametersonspending.Developing–andstickingto–abudgetisanimportantfirststepconsumerscantaketobettertheirfinancialhealth.

WhatwillCanadiansmissmostfrom2006?Onthelighterside,theCapitalOnesurveyalsofoundthatsomethingsfrom2006will–andwon't–bemissed.PoliticalshowdownsareafavouritewithCanadiansasone-third(34percent)lamentedtheendoftheLiberalleadershiprace.However,formercelebritycoupleBritneySpearsandKevinFederlinedidnotfaresowellwithCanadians;only16percentsaytheywouldmisstheduo.

OtherkeysurveyfindingsbyregionQuebecers(31percent)arelesslikelytocutbackontheirlattesthanresidentsfromanyotherprovinceBritishColumbians(15percent)arelesslikelytousepublictransportationtocapturesavingsongasthanQuebecers(23percent)AtlanticCanadians(16percent)arethemostwillingtoshoparoundforthebestcreditcardratewhileamassive82percentsaytheinterestrateistheirnumberoneconcerninselectingacreditcardThemajorityofAlbertans(72percent)willbrownbagratherthanbuytheirlunchThesearethefindingsofanIpsosReidpollconductedforCapitalOnewithIpsos-Reid'sonlinepanelfromJanuary3to5,2007.Forthesurvey,arepresentativerandomlyselectedsampleof1,336adultCanadianswasinterviewedonline.Marginoferroris±2.68percent.ThesampleusedinthisstudyhasbeenweightedaccordingtoCensusdatatoaccuratelyreflectthepopulationofCanadians.Withasampleofthissize,theaggregateresultsareconsideredaccuratetowithin±2.68percentagepoints,19timesoutof20,ofwhattheywouldhavebeenhadthisentirepopulationbeenpolled.Themarginoferrorwillbelargerwithineachsub-groupingofthesurveypopulation.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

®

®

CANADIANS SHRED TOGETHER TO FIGHT IDENTITY THEFT AND FRAUD

CapitalOneandShred-itteamupforsecondannualNationalCanadianCommunityShred eventtoencourageactionandawarenessonagrowingthreat.Toronto,ON(March29,2007)–CapitalOneandShred-itaremarkingtheendofFraudPreventionMonthbyholdingthesecondannualNationalCanadianCommunityShred onSaturday,March31from10:00AMto2:00PM(localtime)throughoutthecountry.Securelyshreddingpersonalinformationisakeystepindividualscantaketopreventbecomingvictimsofidentitytheft.Withnearly30localshredeventsinmorethan20cities,CapitalOneandShred-itarecommittedtoeducatingCanadiansaboutfraudandidentitytheftandhopetoempowerthemthroughawareness.ConsumersareencouragedtobringalltheunwantedpersonaldocumentstheycancarryforfreeshreddingbyShred-itandgettipsandresourcesonhowtoguardagainstthesecrimes.ConsumerparticipationintheCommunityShred eventwillalsobenefitSeniorBusters–anorganizationthatofferssupporttoolderCanadiansaboutfraudandidentitytheft–throughadonationfromCapitalOnebasedonthetotalamountofdocumentsshreddedateventsnationwide.

"Shred-it,aSecuritcompany,isinthebusinessofinformationsecurity.Todaymorethanever,companiesandindividualshavetomakesuretheirvitalinformationisprotected,"saysGregBrophy,CEOandPresidentofSecurit."WearepleasedtosendourshreddingtrucksintothecommunitytoprovideCanadianswithfreeaccesstothebestinsecuredocumentdestruction."

"Thebestwaytofightfraudistomobilizeandeducatetheentirecommunitysothatcriminalsknowtheyarenotwelcome,"saysBillCilluffo,PresidentofCapitalOneCanada."CapitalOneiscommittedtoeducatingthepubliconthesafeandresponsibleuseofcredit,andweareproudtobepartofthiscommunityevent."

IdentitytheftisthefastestgrowingformofconsumerfraudinNorthAmerica.From2002-2006therewere54,920identitytheftvictimsreportedtoPhoneBusters–theCanadianAnti-FraudCallCentre–totalling$77.4millioninlosses.Thesefiguresrepresentanaverageof10,984victimsperyear.

The2006CommunityShred eventattractedthousandsofCanadianswhobroughtmorethan75,000kilograms(166,022lbs)ofdocumentstobesecurelyshreddedandrecycledbyShred-it.Thisyear'seventisprojectedtobeevenbiggerwithmorelocationsandpublicparticipation.

Nickel-a-KiloChallengeRaisesMoneyforSeniorBustersAddingtothepublicbenefitsofthe2007event,CapitalOneisdonatinganickelforeverykiloofdocumentsshreddedtoSeniorBusters.SeniorBustersisanallvolunteergroupofseniorsthatlendtheirtimeandsupporttoPhoneBustersbycounsellingseniorvictimsofidentitytheft/fraudthroughoutNorthAmericaandhelpingraiseawarenessamongavulnerablegroupofthepopulationthataresooftenthetargetofcriminals.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF).

AboutSecuritSecuritistheworld'sleadinginformationsecuritycompany;aninternationalsuccessstorywithanetworkofmorethan140branchesand2,600employeesserving150,000customersin16countries.Securitprovidesintegratedinformationsecuritysolutionsthatmanageandmitigateriskforourclients.SecuritRecordsManagement,SecuritDataProtection,andShred-itDocumentDestructionareSecuritcompanies.Formoreinformationpleasevisitwww.securit.com.

®

®

®

®

®

®

THE 2007 NATIONAL COMMUNITY SHRED EVENT PROVES POPULAR WITH CANADIANS WHO GIVE AHAND TO SENIOR VICTIMS OF FRAUD

Thenickel-a-kiloachallengehelpsgeneratea$15,000donationtoSeniorBustersfromCapitalOne.Toronto,ON(April12,2007)–TheNationalCommunityShred eventmarkedtheendofFraudPreventionMonthbyputtingthefocusonidentitytheftandfraudinnearly30communitiesacrossthecountry.Theresponsetothe2007NationalCanadianCommunityShred wasoverwhelming,seeinga54percentincreaseintheamountofdocumentssafelydestroyedandlaterrecycledinShred-it'sstate-of-the-artmobileshreddingtrucks.CapitalOneandShred-itarebothcommittedtohelpingCanadiansfightfraudandidentitytheftandthiseventachievedthatgoalbypromotingactionandawarenessontheseissues.

"TheNationalCommunityShred eventisanidealopportunityforCanadianstogetridofsensitivedocumentsasitisakeystepindividualscantaketoavoidbecomingvictimsoffraudandidentitytheft,"saysGregBrophy,PresidentandCEOofSecurit."EveryoneontheShred-itteamisproudtohaveofferedthisimportantfreeservicetomembersofthecommunitieswherewedobusiness."

CapitalOneisalsopleasedtoannouncethatthecompanywillbedonating$15,000toSeniorBusters,avolunteergroupofolder,mainlyretiredCanadiansthatlendtheirtimeandsupporttoPhoneBusters–theCanadianAnti-FraudCallCentre.Theycounselseniorvictimsofidentitytheft/fraudthroughoutNorthAmerica,recognizingthatfraudartiststargetseniorsmorethanperhapsanyothergroup.ThedonationrepresentsanickelforeverykilogramofdocumentsbroughtinbyCanadiansforshreddingatlastweekend'sevent,asumCapitalOneispleasedtohavetoppedofftoreachthe$15,000mark.

"CapitalOneisproudtoofferthisdonationtoSeniorBustersonbehalfoftheCanadianpublicwhoseparticipationintheNationalCommunityShred helpedsupportseniorvictimsoffraudandidentitytheft,"saysBillCilluffo,PresidentofCapitalOneCanada,"CapitalOneiscommittedtoprovidingCanadiansinallstagesoflifewithtoolsandresourcestostrengthenawarenessonissuesrelatingtopersonalfinanceandfraudprevention."

Seniorsaretargetsofscamartistsbecausetheygenerallyhaveassetsandaremoretrusting.AccordingtoPhoneBusters,in2006Canadiansovertheageof60represented40percentofthetotaldollarlossthroughtelemarketingprizeandlotteryscams.

"WearegratefultoCapitalOneforthisdonationandforhelpingfocusattentionontheissueofelderfraudaspartofthisevent,"saysCarolGilmour,SeniorBustersCoordinator."SeniorBusterswascreatedinresponsetothehighincidenceoftelemarketingfraudamongolderCanadiansandtherecognitionthatseniorcitizensrequiremoretimeandsupportfromstafftorecoverfromlosses.Seniorvictimsareabletorelatetoourvolunteersandwiththattrustareabletomoveforwardwiththeirclaimswhilegrowinginawareness."

CapitalOneoffersthefollowingtipsforseniorstohelpguardagainstidentitytheftandfraud:Don'tbeafraidtosay'no.'Youdonothavetospeaktotelemarketers–hangupifyoufeeluncomfortableordonottrustthecaller.Don'tgiveintohigh-pressuresalestactics.Don'trevealyourcreditcard,bankaccountorSocialInsurancenumberstounfamiliarcompaniesorpeople.Doyourownresearchoncharitiesandothersolicitors.Itisyourmoney–neverbeafraidtoaskwhereitisgoing.Getdetailsofalldealsinwriting.Ifitsoundstoogoodtobetrue,itprobablyis.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOne®hasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOne CanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF).

AboutSecuritSecurit isaworldleadinginformationsecuritycompany;aninternationalsuccessstorywithanetworkofmorethan140branchesand2,600employeesserving150,000customersin16countries.Securitprovidesintegratedinformationsecuritysolutionsthatmanageandmitigateriskforourclients.SecuritRecordsManagement,SecuritDataProtection,andShred-itDocumentDestructionareSecuritcompanies.Formoreinformationpleasevisitwww.securit.com.

®

®

®

®

®

® ®

®

FINANCIAL SPRING CLEANING? CANADIANS WOULD RATHER CLEAN THE GARAGE

ButwhenitcomestotheircreditcardsCanadiansknowwhattheywant:alowrate,andnogiveawaysorlimitedtimeoffers.Toronto,ON(May16,2007)–AccordingtoanewnationalsurveybyCapitalOneCanada,nowthattaxseasonisovermanyCanadiansdonotwanttothinkabouttheirfinancialsituation.Morethanone-third(39percent)wanttoforgetaboutfinancesuntiltax-timenextyear,and41percentwouldrathercleanoutthebasementorgaragethanthinkabouttheirfinances.Overlookingsomeopportunitiestosaveintheyearahead,only29percentofCanadianssaidtheywouldreviewtheircreditcardstomakesuretheyaregettingthebestdealoninterestratesandfeesby"springcleaning"theirfinances.Albertansaremorelikelytotakeahardlookatcreditoptions(32percent)whileQuebecersareleastlikely(20percent).

"ItisimportantforCanadianstounderstandtheircreditoptionsandtakecontroloftheirfinances,"saysPamGirardoofCapitalOne."Withtaxseasonover,springisagoodtimeforpeopletoevaluatetheirpositionandmakebetterchoiceswiththeirmoney,"addsMs.Girardo,"thisincludesshoppingaroundformorecompetitivecreditoffers,suchasCapitalOne'sPrime+1cardthatoffersCanada'slowestlong-terminterestrateonpurchases."

Thesurveyalsoshowsthatwhenitcomestocreditcardinterestrates,frillsarenotthemainappeal;Canadianswantsomethingtheycancounton.Eighty-twopercentprefercardsthatofferonelow-rate,andnogiveawaysortime-limitedoffersoninterestrates.Only16percentofCanadiansareattractedtoofferswithaprizeorgiveawayandevenfewer(2percent)areinterestedinofferswithatime-limitedlowintroductoryrate.CapitalOne'sPrime+1PlatinumMasterCard®answerstheneedsofthemarketandtakestheguessworkoutofratesbecauseit'stiedtotheCanadianPrimeRate(likeaLineofCredit).AtPrime+1percent,CapitalOne'scardoffersCanada'slowestlong-termpurchaserate(currently7percent),withnoannualfeeandnobalancetransferfee.

Othersurveyfindingsofferinsightsintoconsumers'money-managementstrategiesandtheirexpectationsforthespringandsummermonths.

Canadiansunderstandthatbudgetingisimportant,butextracashwouldburnaholeintheirwallets.Morethantwo-thirdsofCanadians(69percent)saytheyuseandsticktoabudget.Othertopmoney-savingstrategiesinclude:26percentbuyinbulkandsaytheyare"addictedtoCostco";17percentsaytheylookfor"freebies"suchassamplesandmealsatworkorotherfunctions,Ontarioisthemostfreebie-orientedprovincewith21percentemployingthisstrategy;and4percentofCanadianssaythey"mooch"offfriendsandfamily.

Despitethefocusonsavingmoney,giventheopportunitymanyCanadianswouldspendmoney.Whenaskedwhattheywoulddowith$100ormoreintheirpockets:44percentofCanadianssaidtheywouldhavefunandsplurgeonthemselves;26percentsaidtheywouldputthemoneytowardtheirsummervacation;whilejustoverone-third(34percent)wouldsaveorinvestthemoney.Only11percentwoulddonateaportionofthemoneytocharity,whereBritishColumbia(15percent)rankedamongthemostcharitableprovincesalongwithOntario(14percent).

Canadianscountonpoliticalchatterand"mentalhealthdays"forthespringandsummerWhenaskedwhattheycouldcountonthisspringandsummer,74percentofCanadianslookedforwardtomorechatterandspeculationaboutafederalelection,while14percentthinktheywillcallin'sick'toworkmorefrequentlyastheweatherimproves.Quebecersaremostlikelytoconsidercallinginsick(30percent)followedbyOntarians(12percent)andAlbertans(11percent).AsCanadiansgearupforthesummerandhatchtheirtravelplans,theycanalsocountonCapitalOne'sPrime+1PlatinumMastercard toprovideawisecreditchoicethatoffersconsumersaninterestratetiedtothePrimeRateandtheconfidencethattheirinterestratewillbelow.

SurveyMethodologyThesearethefindingsofanIpsosReidpollconductedforCapitalOnewithIpsos-Reid'sonlinepanelfromMay1toMay4,2007.Forthesurvey,arepresentativerandomlyselectedsampleof1,317adultCanadianswasinterviewedonline.ThesampleusedinthisstudyhasbeenweightedaccordingtoCensusdatatoaccuratelyreflectthepopulationofCanadians.Withasampleofthissize,theaggregateresultsareconsideredaccuratetowithin±2.7percentagepoints,19timesoutof20,ofwhattheywouldhavebeenhadthisentirepopulationbeenpolled.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

®

®

®

CANADIANS SCORE LOW ON FINANCIAL BASICS: NEW STUDY

CreditCanadaannouncesfirstever'CreditEducationWeekCanada'tobuildfinancialawarenessandincreaseCanadians'financialIQ.Toronto,ON(September12,2007)–Canadiansreportfeelingmoreindebtthaneverwith90%sayingtheyhavemoredebttodaythanfiveyearsago,accordingtoarecentstudysponsoredbyCreditCanada.Despitethisfeelingofindebtedness,overhalfofCanadians(53%)stilldonothaveapersonal/householdbudget.Furthermore,theyremainunawareofcriticalinformationandtoolsthatareavailabletohelpthemmanagethatdebt.Forinstance,thesurveyresultsshowedthatalargemajority(80%)donotknowtheircreditrating(orcreditscore),leavingtheminthedarkaboutakeyfactorinthecostoftheirdebt.

"Acreditscorecanbeoneofthemostsignificantnumbersinconsumers'lives.Oursurveyfindingssubstantiatetheneedforgreatereducationonkeypersonalfinanceissuesincludingcredit,savings,andretirementplanning,"saysLaurieCampbellfromCreditCanada."ItiscriticalforCanadianstohavetheknowledgeandcapacitytoeffectivelymanagetheirfinancestodayinordertoplanforandbuildastrongerfuture."

Thesurveyfindingsalsohighlightothersignificantgapsinpublicawarenessandbehaviourwhenitcomestopersonalfinance.Forexample,one-quarter(26percent)ofCanadiansdonotconsidertheconsequencesofarisinginterestratewhenborrowingmoney.

TakentogetherthesegapsmeanmanyCanadianslacktheknowledgetoeffectivelymanagetheirfinances,asituationthatcouldbetakingmoneyoutoftheirpockets.TosharpentheCanadianfinancialIQ,CreditCanadaandCapitalOneareteaminguptoco-sponsorthefirsteverCreditEducationWeekCanadathatwilltakeplaceNovember13-16ofthisyear.

"Understandingthebasicsofcreditandpersonalfinancecanhaveatremendousimpactyourfinancialwell-being,bothtodayandinthefuture,"saidBillCilluffo,presidentofCapitalOneCanada."CapitalOneiscommittedtobuildingawarenessonallissuesrelatedtopersonalfinanceandweareproudtopartnerwithCreditCanada,andwehopeCanadianswilltakeadvantageofCreditEducationWeekeventsandresourcestobuildtheircreditwisdom."

AboutCreditEducationWeekCreditEducationWeekisanationaleventsupportedbyleadersinfinancialservices,consumeradvocates,communityorganizationsandgovernment.Thegoalofthisinitiativeistoempowerthepublictomakewisefinancialchoicesbyplacingtoolsandresourcesattheirfingertipsthroughfreeeventsthatwilladdresskeytopicsinallstagesoffinanciallife.

ThecalendarofeventsforCreditEducationWeekCanadaincludes:Nationalessaycontestaimedatgrade-twelvestudentswhowillanswerhowtheyplanonfinancingtheirpost-secondaryeducation.Winnerswillreceivescholarshipawards.UniversityCampusfairsfeaturingpresentationsbyJamesCunninghamof"FunnyMoney"UniversityofToronto,HartHouse,Toronto-November13,10:00amto4:00pmYorkUniversity,Underground,Toronto-November14,10:00amto4:00pmCreditEducationTradeShowfeaturingseminarsledbynotedauthors,expertsandgovernmentagenciesontopicsincluding:youthandmoney,identitytheft/fraud,retirementplanning,savingsandinvestment.FourSeasonsHotel,Toronto-November15,10:00amto4:00pmGalaDinnerfeaturingStephenLewis,FourSeasonsHotel,Toronto-November15,5:30pmto8:30pmFormoreinformationandupdatespleasevisit www.crediteducationweekcanada.com.

SurveyMethodologyThesearesomeofthefindingsfromaTorqueMarketIntelligencepollconductedonbehalfofCreditCanada.TheonlinesurveywaslaunchedonMay24,2007,withthefinalresultssubmittedonJune26,2007.Itisbasedonarandomlyselectedsampleof4,487adultCanadians.Themarginoferroris±1.46percentagepoints(19outof20).

AboutCreditCanadaCreditCanadaisanon-profitcharitableservicethathasassistedthousandsofpeoplewithcreditcounsellinganddebtmanagementprogramssince1966.CreditCanadaisaCharterMemberofCreditCounsellingCanada,theOntarioAssociationofCreditCounsellingServicesandaffiliatedwiththeNationalFoundationforConsumerCredit(NFCC).

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

®

®

CAPITAL ONE CANADA LAUNCHES NEW NO HASSLE REWARDS CARD WITH NO ANNUAL FEE

AnewsurveyrevealsthatCanadiansarefrustratedwithrewardsprogramhassles.Toronto,ON(September24,2007)–DemonstratingitsabilitytodeliverwhatCanadianconsumers'want,todayCapitalOneCanadaannouncedthearrivalofitsnewNoHassleRewardsCardthatoffersrichrewardswithnoannualfee.Thenewcardoffersawiderangeofrewardoptions,fromcashbacktotravel,thatareeasytoearn,easytoredeemandneverexpire.

AccordingtoanewnationalsurveybyCapitalOneCanada,itisabouttime.ThesurveyrevealedthatCanadiansarefrustratedwiththefees,hasslesandrestrictionsimposedbyrewardprograms.Forty-twopercentofCanadianssaidthattheywerebotheredbyannualfeeswhile42percentfoundexpirydatesofrewardpointsannoying.Furthermore,four-in-tenCanadians(40percent)saidtheyfindtheprocesstoredeemrewardstoocomplicated.Overall,onlyonein10Canadianssaidthattheyhadnothingtocomplainaboutwiththeircurrentrewardsprogram.

"RewardsprogramshavebecomeincreasinglycomplexandthefactthatsofewCanadiansarehappywiththeircurrentrewardscardsaysthatthereisalotofroomforimprovement,"saysBillCilluffo,President,CapitalOneCanada."CapitalOneislisteningandweareproudtoofferCanadiansarewardscardwithnoannualfeeandnohassles,"Cilluffoadded.

Manyconsumersdon'trealizethatpayinganannualfeecanlimitthebenefitsofarewardprogram.It'simportanttounderstandhowmanypointsyou'llhavetoearntorecoupthecostoftheannualfee,andassessthatagainstyourspendingpatterns.

WhileCanadiansmaynotbesurehowannualfeesaffecttheirrewards,somearelookingformorechoiceintherewardstheyearn.Infact,giventheoption,thosesurveyedsaidthey'dprefertohavemorethanonetypeofrewardavailablethroughtheircard.Morethanhalf(53percent)saidtheywouldpreferarewardthatputscashbackintheirpockets,26percentsaidtheywouldlikegiftcertificatesand24percentwouldalsobehappywithmerchandise.AnotheroneinthreeCanadians(39percent)saidtheywouldprefertravelrewards,withEurope/CentralAsiabeingthepreferredtraveldestinationifafreetripwasearned(30percent).

ThedesignoftheCapitalOneNoHassleRewardsCardeliminatescommonhasslesassociatedwithredeemingrewards,whichincludetravel,cash,merchandiseorgiftcertificates.CustomersredeemingfortravelsimplypurchasetheirticketusingtheirCapitalOneNoHassleRewardsCard,thencallCapitalOne(orgotowww.capitalone.ca/nohasslerewards)toreimbursethechargewithrewardmiles.Thecostoftheticketisrefundedonthenextstatement.Thenumberofrewardsrequiredisbasedonticketprice.

"Weunderstandthatthere'snotmuchpointinaccumulatingrewardsthatyoucan'tuse,"saysCilluffo."Thiscardprovidesourcustomerswithmoreflexibility,allowingthemtoshoparoundfortheirowntickets(bookingthroughatravelagent,onlinetravelsites,directlythroughanairline,etc.).Thismeanscustomerscantakeadvantageofdiscountairfaresthatrequirefewermilesfortickets.Plus,therearenoblackoutdates,expirydates,hiddenredemptionfeesorlimitstotherewardsthatcanbeearned."

TheCapitalOneNoHassleRewardsCardoffersthefollowingfeaturestoitscustomers:NoannualfeeandnoredemptionfeesTaxesincludedinthetotalpriceoftheticketarepaidforwithrewardmilesEarnonerewardmileforeverydollarspentOne-time"welcome"bonusof5,000mileswithfirstpurchaseRedeemrewardmilesfortravel,cash,merchandiseorgiftcertificatesNolimitontherewardsyoucanearnNoexpirationonrewardsforthelifeofyouraccountNoblackoutdatesorseatrestrictions–flyonanyairline,anytimeNoSaturdaystayrequiredandnoadvancebookingrequirementsFormoreinformationaboutthenewNoHassleRewardsCard,visit www.capitalone.ca.

SurveyMethodologyThesearethefindingsofanIpsosReidpollconductedforCapitalOnewithIpsos-Reid'sonlinepanelfromAugust28thtoAugust30th,2007.Forthesurvey,arepresentativerandomlyselectedsampleof1,002adultCanadianswasinterviewedonline.ThesampleusedinthisstudyhasbeenweightedaccordingtoCensusdatatoaccuratelyreflectthepopulationofCanadians.Withasampleofthissize,theaggregateresultsareconsideredaccuratetowithin±3.1percentagepoints,19timesoutof20,ofwhattheywouldhavebeenhadthisentirepopulationbeenpolled.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

®

®

STUDY REVEALS CANADIANS ARE LIVING OUTSIDE THEIR FINANCIAL MEANS

CreditCanadaandCapitalOneCanadapresentCreditEducationWeektoimproveCanadians'financialfitness.Toronto,ON(October24th,2007)-Canada'sfirsteverCreditEducationWeek,presentedbyCreditCanadaandCapitalOneCanada,willtakeplacefromNovember13thtoNovember16thacrossthecountry.ThegoalofthiseventistoempowerallCanadians,regardlessofageandincomelevel,tomakebetterfinancialdecisions.FromarecentstudyconductedbyCreditCanada,itisabouttime.

ThestudyshowsthattheextentofCanadiandebtistroubling.MorethanhalfofallCanadians(55%)admittohavingmoreexpensesthanincomeatleastonemonthayear.ThatmeansthatthemajorityofCanadiansareatriskofbeinginalong-termfinancialbindastheytrytoplaycatch-upinthemonthsthatfollow.Infact,14percentsaythattheirexpensesaregreaterthantheirincomeforsixmonths,andsixpercentsaythatthisisthecasefor12monthsoftheyear.

Despitethisreality,onlysevenpercentofCanadiansthinkitmakesmoresensetocarrymoredebtthantheydidfiveyearsago.

"ThereisnodoubtthatmanyCanadiansneedmoreinformationandeducationaboutfinancialmanagementandusingcreditwisely,"saysLaurieCampbell,ExecutiveDirectorofCreditCanada."ItisbecomingmoreevidentthatmanyCanadianssimplydonotknow,ordon'tfollow,thegoldenruleoffinancialmanagement–donotspendmorethanyouearn."

AboutCreditEducationWeekCreditEducationWeekisanationaleventpresentedbyCreditCanadaandCapitalOneCanada.Itisalsosupportedbyleadersinfinancialservices,consumeradvocacy,communityorganizationsandgovernmentsacrossthecountry.ThegoalofthisinitiativeistohelpCanadiansimprovetheirfinancialmanagementskillsbyprovidingfreefinancialtools,resources,andadvicethroughouttheweek.

"CapitalOneisproudtobeinvolvedinCreditEducationWeekaspartofourlong-termcommitmenttofinancialandcrediteducationinCanada,"statesBillCilluffo,presidentofCapitalOneCanada."Thiseventisagreatstartasitnotonlybuildsawarenessabouttheimportanceofmanagingyourmoneywisely,butalsoprovideseasyaccesstoinformationandpracticaltips."

CreditEducationWeekwillbeheldfromNovember13thtoNovember16th.Thecalendarofactivitiesleadinguptoandduringtheweekincludes:ANationalEssayContestaimedatgrade-twelvestudentswhowillanswerhowtheyplanonfinancingtheirpost-secondaryeducation.ThecontestrunsfromSeptember14toOctober26,2007.Winnerswillreceivescholarshipawards.UniversityCampusFairsfeaturingpresentationsbyJamesCunninghamof"FunnyMoney"UniversityofToronto,HartHouse,Toronto-November13,10:00amto4:30pmYorkUniversityUnderground,Toronto-November14,10:00amto4:30pmCreditEducationTradeShowfeaturingseminarsledbynotedauthors,expertsandgovernmentagenciesontopicsincluding:youthandmoney,identitytheft/fraud,retirementplanning,savingsandinvestment.FourSeasonsHotel,Toronto-November15,10:00amto4:30pmGalaDinnerfeaturingStephenLewis,FourSeasonsHotel,Toronto-November15,5:30pmto8:30pmThereisawealthofinformationaswellasfreetoolsandresourcesthatcanbeaccessedatwww.crediteducationweekcanada.com.AlltheresultsofthefinancialsurveyconductedbyCreditCanadawillbereleasedonthefirstdayofCreditEducationWeek,November13,2007.

MoneyManagementTipsTohelpyoustayfiscallyfit,CapitalOneandCreditCanadahavethefollowingadvice.Developabudgetandsticktoit–Abudgetisanimportantfirststeptosuccessfulfinancialmanagement.Itwillhelpyoutoorganizeyourfinancesandsetparametersonyourspending.Keeptrackofyourdailypurchases–Knowingwhatyouspendeverydaywillhelpyoustaywithinyourbudgetlimits.Knowyourcreditscoreandreviewitatleastonceayear.Thisscoreisusedbylenders,landlordsandpotentialemployerstoassessyourfinancialintegrity.ObtainacopyofyourcreditscoreforaminimalfeebycontactingTransUnion(www.transunion.ca)orEquifax(www.equifax.ca).Paymorethantheminimumdue–Trytopaymorethantheminimumbalancedueonyourcreditcardbilleverymonth.Makeyourpaymentsontime–Paycloseattentiontotheduedateforyourpaymentssinceahistoryoflatepaymentswillaffectyourcreditscore.Shoparoundtofindthecreditcardthatbestmeetsyourfinancialneeds–Comparisonshoppingcansaveyoumoneyintheandmayevenprovideyouwithvaluablerewards.TheFinancialConsumerAgencyofCanada(FCAC)offersausefulcreditcardcomparisontablewithinthe'CreditCardsandYou'sectionoftheirWebsiteasaresourceforconsumers.

DoNOT...Getintothehabitofmakingonlythe'minimumpayment'dueonyourcreditbalanceeverymonthBorrowmoneytopayoffanotherdebtorloanObtainanewcreditcardtopayoffanoldoneDipintoyoursavingstocovereverydayexpenses(Source:CapitalOneCanadaandCreditCanada.Formoretipsandadvice,visitwww.crediteducationweekcanada.com)

SurveyMethodologyThesearesomeofthefindingsfromaTorqueMarketIntelligencepollconductedonbehalfofCreditCanada.TheonlinesurveywaslaunchedonMay24,2007,withthefinalresultssubmittedonJune26,2007.Itisbasedonarandomlyselectedsampleof4,487adultCanadians.Themarginoferroris±1.46percentagepoints(19outof20).

AboutCreditCanadaCreditCanadaisanon-profitcharitableservicethathasassistedthousandsofpeoplewithcreditcounsellinganddebtmanagementprogramssince1966.CreditCanadaisamemberoftheOntarioAssociationofCreditCounsellingServicesandaCharterMemberofCreditCounsellingCanada.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard®creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard®inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF)

ContactLaurieCampbell,CreditCanada416-228-2526campbell@creditcanada.com

CAPITAL ONE GAINS TITLE SPONSORSHIP OF GRAND SLAM OF CURLING SERIESToronto,ON(November6,2007)–InsightSportsLtd.announcedtodaythatCapitalOne,N.A.hasbeenawardedtitlesponsorshipoftheGrandSlamofCurlingseriesinamulti-yearagreement.Astheproperty'stitlesponsor,Canada'spremier"bestonbest"curlingserieshasbeenrenamedtheCapitalOneGrandSlamofCurling.

"CurlingoccupiesauniqueplaceintheCanadianspirit,asasportitupholdsatraditionofskill,strategyandsportsmanship.We'rehonouredtoplayaroleincontinuingthesport'slegacy,"saidIanCunningham,ChiefOperatingOfficer,CapitalOneCanada."Thisisourfirstmajorsportingsponsorshiphere,andit'sonlyfittingthatitconnectsuswithoneofournation'smostpopularanddistinctivesports."

InadditiontoacquiringthetitlesponsorshiptotheGrandSlamofCurling,CapitalOne'spartnershipincludesthedevelopmentoftheCapitalOneSchoolofRockcommunityprogram.HeldinconjunctionwitheachindividualCapitalOneGrandSlamofCurlingevent,theCapitalOneSchoolofRockisaninteractivegrassrootsclinicdesignedtogivelocalstudentstheopportunitytoreceiveexperttipsandadvicefromCanada'stopplayers.

"Asanorganizationthatiscommittedtosupporting,developingandpromotingthesportofcurlingthroughoutCanada,CapitalOneisanidealpartnerfortheGrandSlamofCurling,"saidKevinAlbrecht,PresidentandChiefExecutiveOfficer,InsightSportsLtd."TogetherwithCapitalOne,InsightSportsiscommittedtoworkingwithWorldCurlingTourandtheentireCanadiancurlingcommunitytogrowtheCapitalOneGrandSlamofCurlingseriesintooneofthemust-attendeventsonthenationalsportscalendar."

Heldannuallysince2001-02,theCapitalOneGrandSlamofCurlingisaseriesofeightpremiermen'sandwomen'seventsthatfeatureCanada'sdeepestandstrongestcurlingfields.

AmongthetopCanadianmen'sandwomen'sskipswhowillcompeteintheCapitalOneGrandSlamofCurlingeventsincludesCanada'sall-timeleaderinGrandSlamvictories,KevinMartin;four-timeWorldChampionRandyFerbey;two-timeWorldChampionColleenJones;OlympicgoldmedallistBradGushue;OlympicbronzemedallistShannonKleibrink;reigningWorldChampionGlennHoward;andtwo-timeTylenolPlayers'ChampionJenniferJones.

TheCapitalOneGrandSlamofCurlingeventsarecloselytiedtotheCanadianCurlingAssociation'squalifyingprocessforthe2010OlympicWinterGamesinVancouver.ThroughtheirperformanceintheGrandSlamevents,rinkscanearnasignificantamountofpointstowardssecuringaberthatthe2009CanadianTrials.

"WiththerecentsuccessofCanadaontheinternationalstage,thegrowthandpopularityofcurlinginCanadaisarguablyatanall-timehigh,"saidPaulBoutilier,PresidentoftheWorldCurlingPlayersAssociationandExecutiveDirectoroftheWorldCurlingTour."CapitalOnehasasolidhistoryofsupportingworld-classsportingeventsandweareelatedwiththeircommitmenttothispremierCanadiansportproperty."

In2007-08,CBCSportswillonceagainserveastheofficialtelevisionbroadcasteroftheCapitalOneGrandSlamofCurling.Aspartofitsexclusiveagreement,CBCSportswillcarrylivecoverageofthesemi-finalsandfinalsofthefirstthreeCapitalOneGrandSlamofCurlingmen'sevents.CBCSportswillalsobroadcastthemen'sandwomen'sfinalsoftheTylenolPlayers'Championship,theeighthandfinalCapitalOneGrandSlamofCurlingevent.CompletedetailsaroundCBC'sbroadcastsandthefullbroadcastscheduleforthecomingseasonareavailableatwww.cbcsports.ca.

The2007-08men'sCapitalOneGrandSlamofCurlingserieskicksoffwiththeBDOClassicCanadianOpeninQuebecCityfromNovember28toDecember2.ThesecondlegwilltakeplacefromDecember20to23whenPortHawkesbury,NovaScotiahostsTheNational.Saskatoonwillhostthethirdleg,theMastersofCurling,fromJanuary23to27.

The2007-08women'sCapitalOneGrandSlamofCurlingseriesbeganwithJenniferJonescapturingtheTrailAppliancesAutumnGoldeventinCalgaryonOctober9andShannonKleibrinkwinningtheCasinosofWinnipegtournamentonOctober22.Theseries'thirdandfourthlegsincludetheWaydenTransportationLadiesClassiceventfromNovember16to19inAbbotsford,B.C.andtheSobeysSlaminNewGlasgow,NovaScotiafromNovember29toDecember2.

ThedatesandlocationfortheTylenolPlayers'Championship,ajointmen'sandwomen'sCapitalOneGrandSlamofCurlingevent,willbeannouncedinthecomingweeks.

AboutInsightSportsLtd.InsightSportsLtd.isaleadingsportsmediaandentertainmentcompanywhichcreatesanddistributessportsandentertainmentcontentacrossmultipleplatforms,includingbroadcasttelevision,DVD,on-line,mobile,in-arenaandvideoon-demand.

InsightSportsoperatesthreespecialtytelevisionnetworks:GOLTVCanada( www.goltv.ca),a24-hoursoccernetwork;WFN:World

FishingNetwork(www.wfn.tv),NorthAmerica'sonlynetworkdevotedentirelytofishing;andGameTV( www.igametv.com),theonlyCanadiantelevisionnetworkthatgivesviewersachancetowingreatprizeseveryday,simplybytuningin.ThecompanyownsandoperatestheGrandSlamofCurling,themostprestigiouseventsontheWorldCurlingTourandFordMajorLeagueGamingCanada(www.mlgcanada.com),anaffiliateofMajorLeagueGamingandthelargestorganizedleagueandinternationalsanctioningbodyforprofessionalvideogaming.InsightSportsalsomanagesWayneGretzky'sofficialwebsite,www.gretzky.comandholdsasignificantinterestintheNHLNetwork(www.nhlnetwork.ca),a24-hourhockeychannel.

AquilaProductionsInc.,aleaderinsportstelevisionproduction,isawhollyownedsubsidiaryofInsightSports.BasedinToronto,theprincipalshareholdersofInsightSportsincludeLarryTanenbaum(KilmerEnterprisesInc.,asubsidiaryofKilmerVanNostrandCo.Limited)andMWI&Partners.Formoreinformationseewww.insightsports.com.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

ContactEricMichalko,InsightSportsLtd.416-593-0915,ext.253647-669-0900(cell)emichalko@insightsports.com

PamGirardo,CapitalOne416-549-2783pam.girardo@capitalone.com

®

®

LAUNCH OF FIRST EVER NATIONAL CREDIT EDUCATION WEEK - NOVEMBER 13 – 16TH

CreditCanadaandCapitalOneCanadatakeimportantfirststeptoeducateCanadiansaboutfinancialmanagement.Toronto,ON(November13th,2007)–Today,CreditCanadaandCapitalOneCanadaproudlylaunchedthefirstannualCreditEducationWeekwhichrunsfromNovember13thtoNovember16th.ThenationallaunchtookplaceinTorontoattheUniversityofToronto'sHartHouse,whereanopenCampusFairwasunderwayforthebenefitofstudentsandyoungpeople.

Duringthelaunch,theresultsofanationalconsumersurveyofmorethan4,000Canadianswerereleased.ThesurveyclearlyshowedthatthemajorityofCanadiansdonothaveasufficientunderstandingofbasicpersonalfinanceandcredit.

"Thefindingsofthissurveyareacalltoaction.Toknowthat90percentofCanadiansfeelthattheyhavemoredebttodaythantheydidfiveyearsagoisanobviousindicationthatCanadiansneedtolearnhowtomanagetheirmoneybetter,"saidValentineLovekin,presidentandchairmanoftheBoardforCreditCanada."Clearly,CanadiansarestrugglingwiththefinancialbasicsandwehopethatCreditEducationWeekcanbeafirststeptohelpCanadiansacquiretheknowledgeandskillstheyneedtotakecontroloftheirfinancialdestiny."

ForCreditEducationWeekco-sponsor,CapitalOne,theresultsofthesurveyconfirmedthecompany'sdecisiontoinvestinthisvaluableinitiativetohelpeducateCanadiansaboutfinancialmanagement.

"Formanypeople,managingpersonalfinancesandmakingdecisionsaboutmoneymanagementcanseemdaunting,butarmedwiththerightinformationandagroundinginthebasicsoffinance,makingsmartchoicesismucheasier,"saidRobLivingston,ChiefMarketingOfficerofCapitalOneCanada."AtCapitalOne,wetakefinancialeducationveryseriouslyandwanttocontributeourknowledgeandadvicetohelpCanadiansgainabetterunderstandingoftheimportanceofmanagingtheirfinanceswisely."

ThestudyresultsmakeitclearthatmanyCanadianscouldbenefitfrommorefinancialinformationandeducation.Highlightsfromthepollcanbefoundattheendofthisrelease(orthefullresultsonlineonthemediapageatwww.crediteducationweekcanada.com).

CreditCanadaandCapitalOnewerejoinedbyanumberofotherpartners,includingVisaCanada,RoyalBank,andAssetaswellasothersupportersinlaunchingCreditEducationWeek.Arecognizedadvocateforfinancialeducation,LindaLeatherdale,wastheM.C.fortheevent,alongwith"FunnyMoney"creatorJamesCunningham,whodeliversasoundfinancialmanagementmessagewithahumoroustwist.OtherparticipantsincludedPranBahlofCreditCounsellingCanada,andHenriettaRossoftheOntarioAssociationofCreditCounsellingServices.

CreditEducationWeekwascreatedtoempowerCanadianstomakewisefinancialdecisions.Throughouttheweek,Canadianswillbegivenfreeaccesstoexpertfinancialadvicethroughcampusfairs,tradeshows,andseminars.AnewWebsitehasalsobeencreated:visit(www.crediteducationweekcanada.com)foronlinetipsandtoolstohelpCanadianslearnhowtomanagetheirfinancesmoreeffectively.

AboutCreditCanadaCreditCanadaisanon-profitcharitableservicethathasassistedthousandsofpeoplewithcreditcounsellinganddebtmanagementprogramssince1966.CreditCanadaisamemberoftheOntarioAssociationofCreditCounsellingServicesandaCharterMemberofCreditCounsellingCanada

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOneFinancialCorporationofMcLean,Virginia(NYSE:COF)

NationalConsumerStudyHighlightsFifty-threepercentofCanadiansdonothaveapersonal/householdbudget;oneinthree(34%)CanadianswhohaveabudgetdonotfollowitregularlyEightypercentofCanadiansdonotknowtheircreditscoreWelloverhalf(63percent)donotknowhowacreditscoreisdeterminedOne-quarter(26percent)ofCanadiansdonotconsidertheconsequencesofarisinginterestratewhenborrowingmoneyTwenty-eightpercentofCanadiansdon'tknowtheinterestrateoftheircreditcardsOverhalf(53percent)ofCanadiansdonotcontributetotheirRRSPeachyearMorethanhalfofallCanadians(55%)admittohavingmoreexpensesthanincomeatleastonemonthayear,with14percentsaying

®

®

that'strueforsixmonths,andsixpercentsaytheyhavemoreexpensesthanincome12monthsoftheyear.61percentofCanadiansdonothaveafinancialadvisor52percentofCanadiansarenotawareoffreecreditanddebtcounsellingservicesavailableinCanadaFurthermore,thestudyrevealsthatCanadiansworryingabouttheirfinancialsituation:30percentofCanadiansfeelthattheywillnotbeabletoretireuntilaftertheageof6517percentofCanadianswillneedtomakemajorchangestospendinghabitsandwillneedtoconsideranactionplantohelpavoidbankruptcyiftheirincomeweretodropby10%Completesurveyresultsareavailablebyvisiting www.crediteducationweekcanada.com/media.

SurveyMethodologyThesearesomeofthefindingsfromaTorqueMarketIntelligencepollconductedonbehalfofCreditCanada.TheonlinesurveywaslaunchedonMay24,2007,withthefinalresultssubmittedonJune26,2007.Itisbasedonarandomlyselectedsampleof4,487adultCanadians.Themarginoferroris±1.46percentagepoints(19outof20).

FEAR OF IDENTITY THEFT MAKING CANADIANS WARY TO SHOP ONLINE THIS HOLIDAY SEASON

Hecticseasoncanmeanincreasedrisk;CapitalOneofferstipstomakesureconsumersareprotected.Toronto,ON(December12,2007)–CapitalOne'sthirdannualidentitytheftsurveyrevealsthatthemajorityofCanadians(72%percent)continuetobeconcernedaboutidentitytheftandtheseconcernsareimpactinghowtheyshop–particularlyonline.Accordingtothesurvey,onethird(33%percent)ofCanadianssaidtheydon'tmakepurchasesonlineandmorethanhalf(56%percent)haveeithernotcompletedorevenbackedoutofanonlinepurchasebecauseofconcernsaboutsecurityandidentitytheft.

"Theholidayseasonisahectictimeforeveryoneandbeingdiligentaboutprotectingyourselffromidentifytheftisn'talwaysatthetopofthe'to-do'list.Unfortunately,thismakesconsumersevenmorevulnerabletobecomingavictimofidentitytheft,whethertheyareshoppingonlineorinthestores,"saidPamGirardoofCapitalOneCanada."Whatmostpeopledon'trealizeisthatifbecomeareavictim,itcantakeaconsiderableamountoftimeandefforttoclearupcreditrecordsandrepairthefinancialdamagecausedbythecrime."

Despitegrowingawarenessofthesecrimes,only36%percentofCanadianssaytheyarewellinformedabouthowtoprotectthemselvesfromidentitytheft,andonethird(33%percent)saytheyknowsomeonepersonallywhohasbeenavictim.Nearlyone-thirdofCanadians(31%percent)saythatwhiletheyhearalotaboutidentifytheft,theyarenotsurewhatitmeans.

Knowingwhattodointheeventyouridentityisstolenisalsocriticallyimportant.Whilesixty-twopercent(62%percent)ofCanadiansthoughttheywouldknowwhattodotoprotectthemselvesandrestoretheircredit,furtherquestioningrevealedsomesignificantknowledgegaps:Nearlytwo-thirdsofCanadians(65%percent)donotreviewtheircreditreportannually.Reviewingyourreportforerrorsisthebestwaytocatchidentitytheftearly.OverhalfofCanadians(52%percent)believedthattheyonlyhadtoalertoneofthetwonationalcreditbureausaboutanidentitytheftincident.Infact,consumersmustcontactbothofthebureaustofileareport.OnethirdofCanadians(33%percent)thoughtthattheydidnotneedtoalertthepolicesolongastheymadeareporttothecreditbureaus.Identitytheftisacrimeandthepoliceneedtobeinformed."Therearecertainredflagsthatwelookoutforasafinancialinstitutiontohelpprotectourcustomersfromidentitytheft,butit'sequallyimportantthatwearmconsumerswithinformationtohelpthemminimizetheirrisk,"saysPamGirardoofCapitalOne."Carefullyreviewingbillsandcreditreportsforerrorsandshreddingimportantdocumentsarejustafewofthesimplestepsthatconsumerscan–andshould–taketohelpprotectthemselvesfromthesecrimes."

CapitalOneoffersthefollowingtipstoprotectconsumersfromidentitytheftthisholidayseason:Protectyourcreditcardusingsimplemeasuressuchassigningthebackofthecard,placingpasswordsonneworexistingaccountsandbeingvigilantwhenpurchasesarebeingprocessed.Safeguardyourpersonalinformation–donotshareordiscloseyourPINnumber(s),holdyourmailifawayfromhomeontravel,andsecureyourbelongings(purses/wallets)inpublicplaces.Streamlineyourwallet–Beforeyouheadtothemalls,cleanoutyourwalletandtakeonlythecreditcards,checksand/orcashthatyouneedfortheday.Holdontoyourreceipts–Keepreceiptswithyouratherthanputtingitinthebag–andgetgiftreceiptsthatcanbeusedforreturnsorexchanges.Keeptheoriginalsinasafeplaceandshredthemafteryou'recertainthechargesmatchtothoseonmonthlybankandcreditcardstatements.

Whenshoppingonline:LookforsignsthataWebsiteissafe–Onlybuyfromaselleryoutrustandlookforsignsthatthesiteissecure,suchasaclosedpadlockonthebrowser'sstatusbar.Whenyou'reaskedtoprovidepaymentinformation,thebeginningoftheWebsite'sURLaddressshouldchangefromhttptoshttporhttps,indicatingthatthepurchaseisencryptedorsecured.Don'tfallforafalseemailorpop-up–Neverrespondtoemailsorinstantmessagesthataskyoutoprovideaccountinformationfor"verification."Usefirewalls,anti-spyware,andanti-virussoftware–andkeepthemuptodate–toprotectyourhomecomputer.Considerhowyou'llpay–Creditcardsgenerallyareasaferoptionbecausetheyallowbuyerstoseekacreditfromtheissueriftheproductisn'tdeliveredorisn'twhatwasordered.Keepapapertrail–Printandsaverecordsofyouronlinetransactions,includingtheproductdescriptionandprice,theonlinereceipt,andcopiesofanyemailyouexchangewiththeseller.Readyourcreditcardstatementsassoonasyougetthemtomakesuretherearen'tanyunauthorizedcharges.

Fivekeystepstotakeimmediatelyifyouareavictim:Callthetwonationalcreditbureausandrequestthatafraudwarningoralertbeplacedonyourcreditfileandrequestcopiesofyourcreditreportforreview.TransUnionCanadacanbereachedat1.877.525.3823and1-877-713.3393inQuébec;EquifaxCanadacanbereachedat1.877.323.2598.

Fileapolicereportandrequestacopyofthereportorcasenumber.Banksandcreditorsoftenneedproofofacrimetoerasedebtscreatedbyidentitytheft.Contactallcreditorstoalertthemofyoursituationsothatnewaccountsarenotapprovedoropenedinyournamebyimpostors.ProtectyourbankaccountsbycancellingABMcardsthatarecompromisedinanyway,requestingstoppaymentsonstolenchequesandaddingapasswordtoaccounts.ContactPhoneBustersNationalCallCentre(1-888-495.8501)toreportthecrime.FormoreinformationandresourcesonidentitytheftandtodownloadtheIdentityTheftGuideforVictimspleasevisitCapitalOne'swebsiteatwww.capitalone.ca.

SurveyMethodologyTheIpsosReidsurveywasconductedfromDecember11thto13th,2007.Forthesurvey,arepresentativerandomlyselectedsampleof1,000adultCanadianswasinterviewedbytelephone.Marginoferroris±3.02percent.

AboutCapitalOneLocatedinToronto,Ontario,CapitalOnehasofferedCanadianconsumersarangeofcompetitiveMasterCard creditcardssince1996,whenthecompanyfirstintroducedthePlatinumMasterCard inCanada.CapitalOneCanadaisadivisionofCapitalOneBank,asubsidiaryofCapitalOne,N.A.ofMcLean,Virginia(NYSE:COF).

®

®

FREE RIDE HOME ON NEW YEAR'S EVE COURTESY OF CAPITAL ONE

Pro-AmproceedstogototheNationalJuniorGolfAcademytohelpat-riskyouthlearnvaluablelifeskills.Toronto,ON(December20/21,2007)–Forthefirsttimesincethelate1970's,TTCservicewillbefreefrom12:01to4:00a.m.onJanuary1,2008.Inotherwords,there'safreeridehomewaitingforyoufollowingNewYear'sEvecelebrations,courtesyofCapitalOne,alocalemployerandoneofthelargestcreditcardissuersinCanada.

"CapitalOneisproudtosupporttheeffortsthattheTTCandMADDareundertakingtoensurethesafetyofourcommunity,"saidBillCilluffo,President,CapitalOneCanada."Westrivetoensurethatouractionsmakeapositivecontributioninthemarketplaceandinthecommunitiesinwhichweliveandwork.ByeliminatingthehasslesassociatedwithtransportationonNewYear'sEve,we'rehelpingmakeourcommunityasaferplace."

TTCChairAdamGiambronesaid:"OnbehalfoftheTTC,IwouldliketothankCapitalOnefortheirhelpinprovidingextendedserviceonNewYear'sEve,makingsurepeoplehaveasafewayhomebypublictransit."

MADDTorontoChapterispleasedtopartnerwiththeTTCandCapitalOneonNewYear'sEve.ImpaireddrivingremainsCanada'snumberonecriminalcauseofdeath.Onaverage,eachandeveryday,4Canadiansarekilledand187Canadiansareinjuredinimpaireddrivingcrashes.

ChapterPresidentMarySultanasaid,"Forthemany,manyimpaireddrivingvictimsandtheirfamilies,NewYear'sEvecelebrationswillneverbethesame.Ourmessageis'Don'tdrivewhileimpaired.'Don'tgetintoavehiclewithsomeonewhoisimpaired.Don'tletyourfamilyandfriendsdriveafterconsumingalcoholordrugs.Ifyoudrink,plantoleaveyourcarathomeandtaketheTTC."

MADDTorontoChapteralsowouldliketothankCapitalOnefortheirfinancialsponsorship."CapitalOnecaresthatTorontoresidentsgethomesafelyafteraneveningofcelebrations.Together,wecanallmakethisNewYear'sEveahappyandsafeone."

TheTTCisextendingitsserviceonNewYear'sEvetoaccommodatecustomersreturninghomefrommidnightcelebrations.

NewYear'sEveTTCserviceMostbusandstreetcarrouteswithlate-eveningservicecontinueuntil3:00a.m.ExtratripsonallBlueNightroutesbetween3:00a.m.and4:00a.m.Yonge-University-SpadinaSubwayLasttrainsleaveUnionStationat3:32a.m.forFinchStationandat3:36a.m.forDownsviewStation.Bloor-DanforthSubwayLasttrainsleaveBloor-YongeStationat3:37a.m.forKiplingStation,andat3:34a.m.forKennedyStation.ScarboroughRTLasttrainleavesKennedyStationat4:04a.m.forMcCowanStation.SheppardSubwayLasttrainontheSheppardSubwayleavesSheppard-YongeStationat3:58a.m.forDonMillsStation.Formoreinformationonholidaytransitschedules,thepublicshouldcall416393-4636(INFO),sevendaysaweek,orlogontowww.ttc.ca.

ContactMarilynBolton,MediaRelations416-393-3741