holiday ads and signs for historical societies, historic sites, and history organizations:...
DESCRIPTION
All history organizations--historical societies, historic sites, history museums, and others--can use free materials to promote their holiday events and their gifts as part of the "Make this holiday historic!" campaign for history. In 2013, this campaign was recognized with a Cultural and Heritage Organization Merit Award in the SASI/ONE Awards. These slides explain the campaign, show each of the dozens of images, and include a link to download all materials. "Make this holiday historic!", the holiday campaign for historic sites and history organizations, was created by The History List (www.TheHistoryList.com), the largest list of history events going on across the country. Add your organization and events today. More information is at http://www.thehistorylist.com/getting-started.TRANSCRIPT
The 2014 holiday campaign for history organizations and historic sites
Overview
A campaign we can all use to promote our history organizations at the holidays.
In 2013
Received the SASI/ONE merit award for cultural and heritage organizations.
Goals this year
• Increase attendance. Bring new people to your site.
• Increase gift shop sales.• Increase sales of gift
memberships.
Implementation
• There is no cost.• All materials can be downloaded now from this page:
• On the pages that follow:– Examples– All of the designs– New consumer research report: Attracting visitors to holiday
events at historic sites and buildings (October 2013)– Next steps– FAQ– Tips– Contact information
http://www.thehistorylist.com/the-holiday-campaign-for-history
Tabletop signs ready to print out on cardstock.
Merchandising signs ready to print out on cardstock.
Create your own designs for tags and signs, such as the one shown.
Add to your website, newsletters, and print materials.
Supply to bloggers to promote your organization’s gifts and events
In two designs with several different messages
Merchandising gifts and promoting events
Merchandising
Merchandising handmade gifts
Merchandising handmade gifts
Merchandising
Merchandising books
Merchandising
Merchandising memberships
Merchandising memberships
Supporting the organization
Blog and bloggers
Bloggers
Bloggers
Web banners for merchandising gifts and promoting events
New research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013)
31 page consumer research report included in the holiday materials download
Next steps
2. List your organization and events
3. Print out the materials to use and include them in your marketing, PR, advertising, and merchandising efforts.
1. Download the materials, including the research report, from this page: http://www.thehistorylist.com/the-holiday-campaign-for-history
Print out table top signs for entry area, gift shop Add your institution’s name and make available to local businesses Add to your print advertising Add to your website Add to your press materials Create custom tags for gift shop items Use with the new package stickers and retail tags from Avery Create a custom gift membership holder out of cardstock Adapt to create a gift enclosure card Create a handout with a coupon for a discount on a gift membership Add to a flier highlighting your gift items Include on your poster promoting your holiday events Include the campaign slogan in your press release
Tips for getting the most out of the holiday campaign
Send your ideas and suggestions and we’ll share them with others: [email protected]
FAQ
What does this cost?It’s free to use.
When does this start?Feel free to use the materials as soon as you wish.
Is this a national program?Yes. It’s designed to be used all across the country.
Who else is participating?We don’t know yet, but we expect many of the organizations
that participate on The History List will also adopt this campaign, and we hope you will, too. You can read more about the campaign and materials here: http://www.thehistorylist.com/the-holiday-campaign-for-history
FAQ
Is this going to be advertised?We’ve created the campaign theme and designs for you to
use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves.
Can I invite other organizations or tell them about it?Please do. Just send them a link to this presentation or web
page.
Is this going to be done next year?The goal is to create a long-lasting annual campaign in order
to support history organizations across the country. If the reception is positive this year, we’ll repeat it, taking into account suggestions and feedback from this year.
FAQ
Do you have to list your events on The History List?No, though we hope you add yours to the site since all holiday
events will be promoted there. There is no cost and it’s copy-and-paste easy.
Can I change the slogan? We hope you don’t. The best way to create something that is
memorable and impactful is if we all use the same slogan and design.
Can I change the design?We hope you don’t, though we do hope you build the design
into your materials and incorporate it into new materials, such as the small sign shown with the books earlier. Or create special gift tags, or a seasonal gift membership folder. You can use the graphics with any program you wish, even Word or PowerPoint.
Where can I get more designs?Sign up for e-mail updates and we’ll let you know when more
materials are available, though we hope we’ve covered most situations with the materials that are available now.
Who is behind all this? The History List, the largest list of history-related events
across the country. Add your organization and events and find out more athttp://www.TheHistoryList.com/getting-started
Where do I send feedback or [email protected]
FAQ
