DUBAI - AL BARSHAHOLIDAY INN

Introduction The “Campaign”Message Roxana Jaffer, Campaign FounderSep 2007 Pre-opening “Lunch for Labourers post Holiday Inn Dubai - Al Barsha Construction”Feb 2009 “Valentine’s Tea Party” for children with special needs (Al Noor Training Centre for Children with Special Needs)Nov 2009 “Water Bucket Walk” (Dubai Cares)Aug 2010 “Pakistan Flood Relief” Appeal (UAE Red Crescent)Sep 2010 Labour Camp “Carom Tournament”Jan 2011 “Marathon For a Cause” (Al Noor Training Centre for Children with Special Needs)Aug 2011 Iftar for Orphans and Under Privileged children of “Action Care” and “ Al Noor Training Centre”11/11/11 “Marathon For a Cause” (Unicef, World Food Programme)Year 2012 Goal to feed 100,000 ChildrenJan 2012 “Challenged Student” main stream placementNov 2012 “Jamboree For a Cause”Oct 2013 Ayesha’s Cheque DonationNov 2013 Karaoke NightNov 2013 Typhoon Haiyan

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“Holiday Inn Dubai - Al Barsha Loves You Campaign” was launched in 2007 with a remit to go beyond the bottom line and to demonstrate Corporate Social Responsibility. Vision: To go Beyond the Bottom Line To Demonstrate Ideal Social Responsibility in all business endeavors

Mission: Enable an ethos for employees to be considerate of others regardless of colour, creed or gender

Backdrop: “Life isn’t worth living unless it’s lived for someone else” - Hadith (sayings) of Prophet Mohammed (PBUH)

Objectives: To enhance corporate core values To work with local community To assist selected “NGO”

“The Campaign“

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Occasions come and Occasions go - They are milestones in one’s life to reflect on the happiness they generate and to reflect on others maybe not so fortunate.

Let us use these moments of happiness to generate joy in the life of others who need our support, those who have less hours of happiness than us.

In Islam, “ Happiness is a blessing and a reason to be thankful”. Let us thank Allah for the great bounty he has bestowed on us as we enjoy our lives of material plenty. I offer my gratitude to all our friends who have helped so generously and helped to generate happiness to all concerned especially the Hungry Children of our world. I appreciate the help of each and every person, friend and family, management and staff of the hotel no matter what rank in taking the “Holiday Inn Dubai - Al Barsha Loves You Campaign” on its road to making a difference to Civil Society. Roxana JafferCampaign Founder

In appreciation, Holiday Inn Dubai - Al Barsha hosted a lunch for500 labourers, some of whom had not eaten on a table before or

been served by “owners” or “bosses”. This was the beginning of the“Holiday Inn Dubai - Al Barsha Loves you Campaign”

Pre-opening “Lunch for Labourers postHoliday Inn Dubai - Al Barsha Construction”

SEPTEMBER, 2007

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“Holiday Inn Dubai – Al Barsha Loves You”,‘A Campaign that Goes Beyond the Bottom Line’ hit the media with a bang as the doors opened to 50 physically and mentally challenged kids welcomed by

management with green boas to a tea party of fun and frolic and where they were guided to draw a big mural which stands proudly in the lobby.

“Valentine’s Tea Party” for childrenwith special needs

FEBRUARY, 2009

To create awareness for children around the world not having access to clean drinking water.

“Water Bucket Walk” with Dubai CaresNOVEMBER 22, 2009

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6 containers of medicine, dry food & household supplies sent to flood victims in Pakistan through staff endeavours

“Pakistan Flood Relief” AppealAUGUST 19, 2010

The event assumed love, human worth and dignity for selected labourers who had not been renumerated for over 6 months.

Labour Camp “Carom Tournament”SEPTEMBER 7, 2010

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A presentation of AED 9,005/- cheque plus education costsof one child for a year was made to the school.

“Marathon” For a CauseJANUARY, 2011

A special Iftar for the orphaned children ofAction Care and physically challenged children of Al Noor Training Centre for

Children with Special Needs was hosted.

Iftar for Orphans and Under Privileged Children of “Action Care” & “Al Noor Training Centre for

Children with Special Needs” AUGUST 10, 2011

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“Marathon” For a Cause11. 11. 11

Partnered withCanadian Bridge Club, DIWC, Oxygen,

Hotel guests and hotel staff

Goal to feed 100,000 Children FOR 2012

 

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11 gallant ladies of Holiday Inn Dubai - Al Barsha ran a 5 km sponsored marathon to support the fight against hunger carried out

by the World Food Programme globally.

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Mentally challenged students from Al Noor Training Centre for children with special needs placed in the laundry department.

“Challenged students” placed in the main stream JANUARY, 2012

Awareness, luncheon “Every bite to feed a hungry child, every dance step to convert sadness to joy”

Jamboree for a causeNOVEMBER, 2012

Supported by

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Members of the staff of Holiday Inn Dubai - Al Barsha & members ofHoliday Inn - Dubai “Loves You Campaign”, Under the leadership of our

hotel “CSR Champion” Caroline D›Souza, Security Manager, enableda collection of funds for schooling fees for 2014 for Ayesha a blind

student of The Special Needs Future Development Center (SNF)

Supported by

Ayesha’s Cheque DonationOCTOBER, 2013

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Goal to feed 100,000 Children: FOR 2012KARAOKE NIGHTNOVEMBER, 2013

Members of the staff of Holiday Inn Dubai - Al Barsha & members ofHoliday Inn - Dubai “Loves You Campaign”, Under the leadership of our

hotel “CSR Champion” Caroline D›Souza, Security Manager, enableda collection of funds for schooling fees for 2014 for Ayesha a blind

student of The Special Needs Future Development Center (SNF)

Supported by

The Q Underground at Holiday Inn Dubai - Al Barsha hosted a Karaoke Nighton November 2nd, 2013. The event was part of the hotel’s CSR drive to feed

80,000 school meals to underprivileged children in the Philippines. The tagline“Have a blast, save a child fast!” elucidates the idea behind the event.

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HOLIDAY INN DUBAI UNDER ITS CSR DRIVE HAS THREE ARMS:

“Way Of life” - for responsible business and conduct with Staff to adhere to strict core Values;

“Green Engage” - for ensuring initiatives for the environment, carbon footprint, ideal energy consumption, etc are all monitored

“Holiday Inn Dubai, Loves U Campaign” (HI-LUC) a registered initiative that supports disasters and partners United Nations World Food Programme

(UNWFP) for global initiatives.

HI-LUC has in the past been able to send 16 containers to floods in Pakistan, fed disaster victims in Typhoon Haiyan, looked after orphans in Ajman,

brought labourers of Dubai to the mainstream and fed over 200,000 hungry children in the world, amongst other initiatives, through efforts by staff, donating our premises and breakfast/lunches for bridge drives or other

jamborees and evening events.

HI-LUC’s backdrop is “Life is not worth Living unless Lived for someone Else.” We can truly say that together we uphold these wonderful words.

2015: Our goal is to support WFP’s emergency food assistance in most needed countries .

2014: Emergency food assistance delivered to 16,500 people affected by the conflict in Syria.

2013: 115,000 packs of high energy biscuits provided to the victims of typhoon Haiyan in the Philippines

2012: 74,165 school meals provided around the world.

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The Canadian Bridge Club together with Holiday Inn - Dubai “Loves You Campaign” held Bridge for a Cause on 15th January 2014 to support United

Nations World Food Programme aid for victims of Typhoon Haiyan.

Each participant’s contribution will feed 110 hungry mouths and combined will nourish 8500 of those destitute as a result of this natural disaster.

“Life isn’t worth living unless it’s lived for someone else” is the backdrop of the campaign which was launched in 2008. The ‘Holiday Inn Dubai, Loves You Campaign’ is dedicated to building a successful and self-sustaining civil society in the UAE while reaching out a helping hand to the needy worldwide – be it victims of environmental calamities or political and economic crisis.

WITH YOUR HELP, WE HAVE BEEN ABLE TO FEED 200,000 CHILDREN THROUGH THE WORLD FOOD

PROGRAMME!

BRIDGE FOR A CAUSE : JANUARY 2014

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WFP does not endorse any product or service

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The Holiday Inn Dubai – Al Barsha at its annual corporate Iftar, brought people from different walks of life, labourers from Adopt-a-Camp were

welcomed to break their fast and dine together to feel part of the mainstream society. Ms. Roxana Jaffer, CEO of the Holiday Inn Dubai – Al Barsha expressed confidence in her team who drive Holiday Inn Dubai –

“Loves You Campaign” (HI - LUC) as an initiative that enables every member of staff to become socially responsible.

IFTAR FOR LABOURERS

HOLIDAY INN DUBAI - AL BARSHA