• [Add date here]

Holiday Inn Brand OrientationWelcome to the team!

Date:

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During the next 90 minutes we’re going to learn more about…

1. Each other

2. The Holiday Inn brand family

3. The Holiday Inn brand and its history

4. Our guests

5. What makes our brand unique

6. Our Stay Real service behaviors

7. How your managers help you be successful

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We’re part of a larger portfolio of brands

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The Holiday Inn Brand Family

Innovative Comfort

EngagingEfficiency

Effortless Family Fun

Vacation Retreat

Our Brand’sEssence

The trusted global leader in genuine Hospitality

Holiday Inn is focused on providing

Innovative Comfort

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The Holiday Inn is a global icon

Click on the logo below to play video

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Our Brand Promise

Holiday Inn is for sociable, responsible people who work hard to balance work and family and want a comfortably relevant hotel environment where they can feel relaxed and cared for. Unpretentious, honest, contemporary Holiday Inn provides

familiarity convenience and reliability while supporting me with services that meet my real needs.

Holiday Inn Family Core BrandPresentation Template

Date:

“I am happiest when I am with

people I am close to”

“I like to be myself”

“I work hard to balance work &

family”

“I am sociable”

“I am responsible”

“I know where I am going in life”

Our Guest;The Contemporary Traveler

Values:

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When they travel the Contemporary Traveler wants…

To be able to bond with friends and family

A hotel where their children feel welcome, provides fun opportunities for them to learn and where kids really enjoy the kids menu

To be around people who are like them and have social spaces to meet new people

To have productive meetings

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The Contemporary Traveler

The contemporary traveler is more leisure-focused driven by their families and relationship needs.

They’re more likely to… …travel to spend time with family/friends, visit a specific city or destination. …spend more per trip for both business and leisure trips …travel by airplane as primary mode of transportation (57%) and secondarily

by car (37%) …stay on average, anywhere between 1-4 nights. …be male more than female (with the exception of the US) …be between the ages of 25-45, married or living with a partner

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Holiday Inn Hallmarks

Hotels must participate in the Kids Stay & Eat Free Program.

The Brand approved InnTunes music program offered by an IHG designated vendor must be subscribed to and played

The wall behind the front desk should only have one of the two branded signature back walls installed.

Hotels must have a Guest Experience Champion.

The Signature Scent must be provided at the main entrance into the hotel and throughout the registration area.

Pillow designation Soft and firm designation must be clearly indicated on each front pillow

Signature Scent

Signature Sound

Branded Back Wall

GEC

Choice of Pillow

Kids Stay & Eat Free

Holiday Inn Hallmarks

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Setting you up for success

At Holiday Inn we provide tools and training so you can…

…be recognized

Carlos,Breakfast Host

Stephen,Front Desk Agent

…be involved

In return we ask you to:• Bring Holiday Inn to life by demonstrating our Stay Real service behaviors• Deliver consistently great experiences to help people feel relaxed and comfortable.

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Reflection on today’s brand orientation

In your table groups you have 5 minutes to discuss:

1. Five new things you’ve learned about Holiday Inn during this session.

2. What inspires you about working for Holiday Inn?

3. What is your role in helping deliver the Holiday Inn brand to the guest?

You make the difference is so many ways!

Thank you for your passion, support and commitment

You make the difference is so many ways!

Thank you for your passion, support and commitment