holiday mobile offers - learn how to effectively utilize mobile offers this holiday season
DESCRIPTION
The holidays are right around the corner, which means everyone is in the mood to shop. Consumers everywhere are gearing up to run around town looking for decorations for the house, the right ingredient for that family recipe, or for that perfect gift for everyone on their list, and they’re looking for brands that are offering the best deals on all of the above. Now is the time when marketers should take advantage of this rise in sales and optimize holiday campaigns to increase return through the holiday season. - Are you looking to garner incremental results from a current digital holiday campaign? - Do you need to optimize your digital efforts to gain more consumer engagement? - Are you looking to increase sales by leveraging promotions this holiday season? - Do you need to add a new holiday campaign to your marketing mix, but don’t think you have the time to plan and distribute an effective campaign?TRANSCRIPT
KOUPON H O L I D A Y O F F E R W E B I N A R
# H O L I D A Y M O B I L E O F F E R S@ K O U P O N M E D I A
P r e s e n t e d b y J e n n y H i c k s & M a r k B e n o i t
THE 2014 HOLIDAY SEASON
Holiday retail sales climb 5% YOY
$616.9 Billion expected to be spent this holiday season (November 1 - December 31)
Understanding customer behavior is a top holiday
priority for 66% of retailers
20% of all holiday sales this year will occur on mobile devices
Koupon Holiday Webinar
54% of online shoppers surveyed said they intended on downloading apps from their favorite retailers during the holiday season
CONSUMERS ARE LOOKING TO SAVE MONEY
55% of smartphone coupon users will spend more money during their online or in store visit than they originally anticipated
MOBILE PUSHES CONSUMERS DOWN THE PURCHASE FUNNEL
39% of smartphone owners will use their smartphone this season to redeem a mobile coupon
Able to track geo-location & audience targeting
LEVERAGE MOBILE TECHNOLOGY & DATA
Koupon Holiday Webinar
WHY MOBILE?
Mobile offers see 10x higher redemption rate than traditional coupons
Some clients have seen a 400% + increase in ROI
On average, mobile offers see at least a 10% conversion rate from delivery to redemption
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Koupon Holiday Webinar
WHY MOBILE OFFERS?
Now What?HOW TO IMPACT YOUR 2014 HOLIDAY
• From desktop, customers can receive the offer through the channel of their choice
• Retailers can choose how they want their customers to redeem the offer. They can select any or all options including SMS, email, and print.
OFFER VIEWER
Koupon Holiday Webinar
• If the customer initially sees the offer on mobile (i.e. mobile banner) rather than desktop, they will see a list of offers available to them.
• Retailers can display a single offer or multiple offers to activate.
OFFER VIEWER
Koupon Holiday Webinar
• Retailer has the option to include Passbook integration for their offers. Customer can redeem from mobile web or Passbook
• Time-bound and Geofenced: Redemption confined within configurable countdown and one-half mile of store location
• Redemptions: Human Readable, Barcode, QR Code, Teller Visual Cues, Unique Barcode Acceptance
OFFER VIEWER
Koupon Holiday Webinar
• Full communication to the customer throughout offer process.
• If they have used the offer or it has expired, they will see “offer expired” screen
• Directly after use, the customer will be directed to a “Thank You” screen. Retailer can include a link to their website, facebook page, app store, etc.
OFFER VIEWER
Koupon Holiday Webinar
• Full communication to the customer throughout offer process.
• If they have used the offer or it has expired, they will see “offer expired” screen
• Directly after use, the customer will be directed to a “Thank You” screen. Retailer can include a link to their website, facebook page, app store, etc.
OFFER VIEWER
Koupon Holiday Webinar
Click here to learn even more more about the Offer Viewer’s capabilities including audience and location based targeting.
PROMOTIONAL EXAMPLE - 12 DAYS OF CHRISTMAS
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• Retailer has the option to run any kind of promotional offers. We have the capabilities to present black out dates, redemption dates and times or even unlock certain offers based on geo-location
• In this example, the 1st day of Christmas is opened, however, the remainder can be seen, but not opened.
Open a channel to display offers through native App, Web, or using SMS. Koupon provides data to better help you track and attribute online initiatives and in store sales.
ONLINE TO OFFLINE DATA
Retailers can use Koupon data to determine a consumer’s propensity to purchase certain products varied by time of day or time of year.
BRAND LOYALTY DATA
Koupon verifies redemptions by comparing barcode scan data.
SHARE REDEMPTION DATA
Koupon Holiday Webinar
DATA & ANALYTICS
Open a channel to display offers through native App, Web, or using SMS. Koupon provides data to better help you track and attribute online initiatives and in store sales.
ONLINE TO OFFLINE DATA
Retailers can use Koupon data to determine a consumer’s propensity to purchase certain products varied by time of day or time of year.
BRAND LOYALTY DATA
Koupon verifies redemptions by comparing barcode scan data.
SHARE REDEMPTION DATA
Koupon Holiday Webinar
DATA & ANALYTICS
Click here to learn more about our tracking capabilities and understand how we can close
the loop between online initiatives and offline sales.
Holiday Success = Speed + Relevancy
Questions?SUBMIT QUESTIONS WITH #HOLIDAYMOBILEOFFERS
@KOUPONMEDIA
Get In Touch:KOUPONMEDIA.COM BLOG.KOUPONMEDIA.COM [email protected]