holiday season - google...last year’s holiday season was a record-breaker online sales are...
TRANSCRIPT
And to make sure your contentshines this holiday season
Trends
Optimizeyour content
for allscreens
Understandyour trafficby linkingAnalytics
to AdSense
UseGoogleTrends
to explorewhat’s
popular
Here’s how you could earn morefrom your ads
Change yourad sizesUse wider ad sizes formore success
WIDEGO
Combine your adsIncrease competition byshowing text and display ads
Supersizeyour revenueIncrease coverage with up to3 ad units per page
Last year’s holiday seasonwas a record-breaker
Online sales are expected to increasefrom 6% to 8% this holiday season
$14 billionin advertising spend
20%of annual sales comeduring the holidayseason
of total 2014 ad spendwas during the holidayseason
28%
8%6%
H O L I D A YS E A S O N
HOW TO BE READY FOR THE
HOLIDAY SEASON
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Data Point 1 www.iab.com - Quarterly revenue growth trends Q1 1996 - Q1 2015Data Point 2 www.iab.com - Internet Advertising Revenue Report June 2015Data Point 3 www.marketingland.com - October 2015Data Point 4 www.marketingland.com - September 2015