holiday season recap - first data · visit us at firstdata.com/spendtrend or email...
TRANSCRIPT
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WHENNovember December
Sun. Mon. Tue. Wed. Thu. Fri. Sat. Sun. Mon. Tue. Wed. Thu. Fri. Sat.
WHERESpending Growth by Top MSAs
7.4% 7.0%
San Antonio
5.4%
Oklahoma City
6.6%
Minneapolis
6.6%
Salt Lake City
$84 $100
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Card Payment Type by Industry
HOW
77%
23%35%
65%46%
54%
Restaurants Hotel, Travel, and Leisure
Grocery
69%
31%
SpecialtyRetail
64%
36%63%
37%
51% 49%
General Merchandise
Electronic andAppliances
Motor Vehicles and Parts Dealers
50% 50%
Clothing and Accessories
75%
25%
52% 48%65%
35%
Building Materials
Furniture and Home Furnishings
Sporting Goods, Hobby, Book, and Music Stores
INSIGHT: Tuesdays were the busiest non-Holiday shopping days.
Nov. 01 – Dec. 26
Holiday Season RecapTotal Sales Growth YoY for the Holiday Season
49% 56%+65%
Total Retail Spend Contribution
Biggest Variance in Spend Amount
Favorite Category (total spend)
Guilty Pleasures - Largest Average Ticket Increase
Male Female
Total Season
Peak Shopping Day (12/21/2018)
Category Full Season Peak Day
Cosmetic Stores Discount Stores Shoe Stores
Seattle
4.1% 3.4%
Virginia Beach-Norfolk
2.9%
Philadelphia
3.2%
Las Vegas
2.9%
CharlotteDallas-Fort Worth
Credit Debit
WHAT
WHO
Experience Shopping
Live Theater sales grew the most in Chicago
LIVE THEATERLive Theater growth rate YoY for the season 8%
Most active categories of the season (based on absolute dollar change YoY)
Sector Growth
Categories
Computer Software
Stores
DiscountStores
Shoe Stores
Specialty Retail
Cosmetic Stores
7.1%
15.7% 7.5%
5.4%
15.2%
Grocery
3.9%
12%
Services
2.8%
28%
Retail
2.4%
38%
Overall
3.4%
Hotel, Travel, and Leisure
5.4%
11%
Other Top Leisure Growth Rates
Vacation Resorts
Professional Sporting Events
Trailer Parks and Campsites
Bowling Alleys
Aquariums-Seaquariums
Growth % of total spending YoY Growth
Restaurants
5.0%
11%
$350 $48651% 44% Electronics Stores
LuxuryBrands
+63%
Electronics Stores
Highest Volume for the Month
Lowest Volume for the Month
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