holidayiq & yauatcha traveller community meetup
TRANSCRIPT
#HIQTravellerMeetup at Yauatcha
Concept Note
• HolidayIQ.com, India's largest travel community & Yauatcha, two iconicbrands came together to create a platform for an eclectic bunch oftravellers to meet over contemporary Cantonese cuisine curated by theChefs at Yauatcha
• The event saw the crème de la crème of Bangalore, Delhi and Kolkatahandpicked to come together over a passion for travel, a weakness forfood and share anecdotes from their experiences and celebrate the spiritof wanderlust.
• Spread over three weeks the event garnered a lot of interest on digitalmedia, social media and press resulting in conversations around bothbrands and the uniquely curated experience.
Traveller Reactions
Metrics -Digital Promotion
Engagement
Likes 3000
Comments 170
Shares 45
City Reach
Kolkata 164667
Delhi 124362
Bangalore 215005
Total Facebook Reach 504034
Kolkata 42000+
Twitter Performance
Delhi 80000+
Bangalore 200000
Cumulative Twitter Reach 320000+
Travellers with a Klout score of 50+ were selected to augment Twitter and Instagram reach of the event
Community Activation
Community Newsletter Mailers
Overall Campaign Kolkata Delhi Bangalore Engagement
Curtain Raiser Newsletter 240000 98000 188000 230700 756700
Pre Event Update Newsletter - 32000 42000 85800 159800
Post Event Vignettes Newsletter
Yet to be deployed
Yet to be deployed 112600 169760 282360
Total 240000 130000 342600 486260 1198860
• The curtain raiser newsletter was deployed to the entire community base of 3 million+ users received maximum traction with 8% open rate.
• Between three cities, the total engagement crossed 1 million!
Format Reach
Mailers 1198860
Facebook 504034
Twitter 320000
Total Campaign Reach 2022849