holition portfolio deck

The ‘Charlotte Tilbury Magic Mirror’ is the world’s first full view interactive touchscreen where customers can virtually experience each one of Charlotte's signature looks. All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look. The di�erentiation here is that each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend.

Category: Magic MirrorLaunched October 2016

Rimmel’s GET THE LOOK app uses real-time tracking that detects make-up on faces in real life and print. In a world first for virtual make-up simulation, the app incorporates a newly-developed ‘Steal The Look’ feature, to precisely define and identify the make-up style of a friend, favourite celebrity or ad campaign. When a look is ‘snapped’, the app compares the reading to the best matching shade of Rimmel make-up for the user to instantly try out on their own image using a smartphone camera. If the user likes what they see, the look can be saved, shared or clicked on to buy the products required to recreate the look.

Category: Cosmetic AppLaunched June 2016

Category: Cosmetic AppLaunched June 2016

Holition’s proprietary face-tracking technology identifies and reads a user’s facial features and characteristics, including skin tone, at a high-speed rate. The app also o�ers a beauty consultation via short questions on style and makeup preferences and based on the results the user receives personalised product options and looks, including those inspired by COVERGIRL.

Category: Cosmetic AppLaunched March 2016

COVER GIRL

COVER GIRLCategory: Cosmetic AppLaunched March 2016

Manimatch is the FIRST EVER mobile app where consumers can try on virtual nail colours in real-time using highly advanced tracking and realistic visualization of nails integrating real-time light reflection. In fact it is the first time the real-time tracking, realistic visualization and personalised skin tone analysis have been combined into one mobile consumer app. As such ManiMatch is able to recognise skin tones and, depending on those shades and tones, make personal recommendations for nail colours.

Category: Cosmetic Nail AppLaunched September 2015

Category: Cosmetic Nail AppLaunched September 2015

What was incredible about The Douglas Beauty Mirror was the sheer volume of products which users could try on - even as many as a thousand! Holition recreated the shine, gloss and glittery nature of each product, calibrating and matching the colours from over 3,000 products. This was the first time one augmented reality app integrated a whole makeup sector including lipstick, eyeshadow, foundation and blusher representing a phenomenal 14,000 sku's of all brands of Douglas.

Category: Cosmetic AppLaunched February 2016

Category: Cosmetic AppLaunched February 2016

Extending La Mer’s high touch service beyond the counter, The La Mer Virtual Expert App teaches users, in real-time, how to apply their La Mer products whenever, wherever. Face tracking technology educates the user application techniques through a personalized virtual experience. The virtual personalised skincare regimen also demonstrates the coveted facial massage techniques that help to optimize product e�cacy. What La Mer has achieved so well is to use digital to bring their exceptional skincare products so much closer to consumers, bringing the skill, knowledge and artistry of their renowned La Mer experts right onto the home screen of a customers mobile.

Category: Virtual Skincare AppLaunched April 2016

LA MER

Category: Virtual Skincare AppLaunched April 2016

LA MER

Category: Cosmetics AppLaunched April 2015

To coincide with the V&A’s Alexander McQueen: Savage Beauty Exhibition Holition has collaborated with Fashion Space Gallery at London College of Fashion on Warpaint: Alexander McQueen and Make-Up, the first ever exhibition to explore McQueen’s catwalk make-up.

Holition created three virtual looks using its 'Face by Holition' technology so that visitors can experience some of the genius behind McQueen’s catwalk shows. Holition also took part in V&A’s critically acclaimed exhibition: Alexander McQueen: Savage Beauty with its unveiling of ‘Virtual McQueen’ at the V&A’s Friday Late Spectacle of the Species Event.

ALEXANDER McQUEEN

Category: Cosmetics AppLaunched April 2015

McQUEEN

In October 2012 Uniqlo, the global clothing retailer, opened a brand new flagship store in San Francisco and wanted to bring together the latest in technology and design demonstrating a strong commitment to innovation in the retail space. Amid the fanfare of the store opening Uniqlo unveiled 'the virtual dressing room' using patent pending technology from Holition.

Holition developed the software power behind the Magic Mirror technology and, working in partnership with Dai Nippon Printing Company, created a seamless retail experience that allowed consumers to try on the full range of colours for a variety of Uniqlo Fall/Winter jackets. Trying on clothing in front of the Magic Mirror prompted a touchscreen that allowed the customer to select other colours in the range which could be tried on. The Mirrors were also fully connected to social media, allowing instantaneous sharing direct from the Store.


BMW collaborated with Holition to explore ways in which an experiential installation could communicate the unique blend of art and science exemplified by the 7 Series.

Launched on Nov 9th inside BMW’s brand epicentre, BMW Welt in Munich, visitors have been hypnotised by a 2 minute projection mapped installation which tells the story of the 7 Series creative process. Holition created an innovative visual sequence which illustrates its intricate evolution from design inception to manufacture. It takes visitors on an educational journey showing the human craft involved in creating the technical blue prints and clay casting, to the machine craft involved in the engineering and build of such a luxurious and advanced car.

Category: Projection MappingLaunched November 2016

Category: Projection MappingLaunched November 2016

Holition created a world first in-store Virtual Footwear experience for VANS, a US manufacturer of shoes. The Virtual Vans Mirror (VVM) was a great leap in innovation for the brand which embraced Vans’ commitment to youth culture. The concept of trying on virtual sneakers was a relatively unresearched concept. Holition's team started from scratch by developing new software which could combine the data received from cameras with analysis and tracking motions of the foot, size, contour and form. The new software utilised state of the art research and methodology. The user experience was simply designed so that all the customer needed to do was stand on the footprints on a mat, and use the iPad to navigate through style and colour selection. The customer was then able to ‘try on’ the di�erent styles of VANS sneakers available.

Category: Virtual Try-onLaunched April 2013

Category: Virtual Try-onLaunched April 2013

The world’s largest holographic installation for fashion ‘Trafalgar’ was created for Alfred Dunhill. With 64 real models changing their clothes according to the seasons the vision was to transport London’s Trafalgar Square to Shanghai. Watched by a 1,000 strong audience of global fashion observers and guests Holition projected the changing seasons live into a dome-shaped hologram ending in a dramatic snow globe e�ect. The concept was beautifully executed through a combination of cutting-edge technology, architecture, lighting, film and music. The hugely successful campaign opened the gates for global brands to considering using emerging technology. Media attention was significant on Hu�ngton Post and Wallpaper*. Watch the behind the scenes.

Category: Holographic Fashion ShowLaunched March 2012

Category: Holographic Fashion ShowLaunched March 2012

Holition was commissioned by revered champagne brand, Dom Pérignon, for a unique occasion - the opening of Les 3 Etages by Dom Pérignon at a London townhouse.

Holition created a specially constructed Mirrored Infinity Room which o�ered guests an immersive experiential trip deep into the heart of Dom Pérignon triggering emotions inspired by the harmony, energy and complexity of the Three Plénitudes. As guests stepped onto the famous Dom Pérignon shield an elegant swirl of ‘bulles dorees’ or golden bubbles representing the First Plénitudeswould appear on the mirrored walls building into an energetic and harmonious sweep to the Second Plénitudes. As the bubbles increased in complexity so the guest felt pleasantly immersed in the intensity of the final and Third Plénitude. The special design of the Infinity Room was accompanied by choreographed content and elegant motion graphics creating an endless digital landscape where guests could experience the extraordinary world of Dom Pérignon.

Category: Infinity Mirror RoomLaunched May 2015

Category: Infinity Mirror RoomLaunched May 2015

MEC unveiled its installation, The DNA of Creativity, at Cannes Lions Innovation. The visual art piece, which unlocks the data behind game-changing creativity, has been created and built in partnership with Holition.

The DNA of Creativity is presented in a mirror lined chamber that projects an LED video wall display into a seemingly endless space. This dazzling digital artwork uses an entirely bespoke hardware and software solution to generate a user’s individual creative profile in real-time, by drawing on the rich and varied archive of Cannes winners. The DNA of Creativity is thus both a tribute to the creative history of Cannes Lions and a glimpse into each individual’s creative future.

Category: Digital Interactive InstallationLaunched June 2016

yourcreative

dna?

WHAT’SYOUR

DNA?

Category: Digital Interactive InstallationLaunched June 2016

Category: Digital ContentLaunched August 2016

‘Dress For Our Time’ - Holition’s collaboration with Professor Helen Storey forms part of the bigger exhibition, Our Lives in Data, which investigates the rapidly evolving role of big data in all our lives and how it is being used to transform the world around us.

The Dress itself is a decommissioned refugee tent that once housed a family in Jordan gifted to the project by the United Nations High Commissioner for Refugees (UNHCR). Projected onto the Dress is a visualisation formed of 80,000 individual points of lights, each of which represent 100 human lives and the movements they’ve made around the globe, as per UNHCR statistics collected during 2015. The data visualisation aims to show the true human element of the crisis, creatively mapping the journeys people are making in search of a better life.

Dress 4 our Time

Category: Digital ContentLaunched August 2016

Dress 4 our Time

Commissioned by London Heathrow Airport, Holition created a kaleidoscope celebrating the opening of the new Terminal Two, which was o�cially unveiled by Her Majesty The Queen in June 2014. Britain was given a contemporary kaleidoscopic twist, recreating its iconic and symbolic landmarks into surrealist and abstract patterns that unfold and reveal themselves throughout the film. The kaleidoscope can still be seen on multiple large scale screens inside the terminals and around London Heathrow Airport.

Category: Digital ContentLaunched June 2014

Category: Digital ContentLaunched June 2014

Through clever coding and creative thinking Holition created for Lyst, the leading fashion website, an artistic projection which elegantly showed in real-time the vast amount of big data Lyst constantly receives. Around 250,000 items of clothing and accessories are on the screen at any one time, allowing popular trends to shine through whilst providing an engaging and colourful piece of digital art. The project was featured in the Financial Times and Fashion and Mash.

'Certainly more eye-catching and stylish than an Excel spreadsheet' Elizabeth Paton, Financial Times.

Category: Data vizualisationLaunched July 2014

Category: Data vizualisationLaunched July 2014

holition portfolio deck

Design