holland exibition promotion
DESCRIPTION
presentation for www.holland.com event promoters on november 19thTRANSCRIPT
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Exibition 2.0Consumers show the way
Vincent Everts
vrijdag 20 november 2009
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Meaningfull interactionsOnline & Offline
vrijdag 20 november 2009
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Who isVincent Everts?
vrijdag 20 november 2009
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Videoblogger
Talk to Me!
vrijdag 20 november 2009
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vrijdag 20 november 2009
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find, collect, publish
www.yubby.comvrijdag 20 november 2009
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
vrijdag 20 november 2009
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Web1.0
vrijdag 20 november 2009
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7
vrijdag 20 november 2009
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Broadband internetNetherlands leading in Europe
20%
40%
60%
80%
NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO
Netherlands: 74% (2007)
Source: Eurostat 2007 2006 2007
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
vrijdag 20 november 2009
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 0,50 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 0,70 pp/ph
vrijdag 20 november 2009
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
vrijdag 20 november 2009
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12
IMPACT ON BUSINESS
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DELL Case
vrijdag 20 november 2009
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Dell notebooks
vrijdag 20 november 2009
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vrijdag 20 november 2009
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
vrijdag 20 november 2009
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ProductinformatieSocial toolsvrijdag 20 november 2009
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
vrijdag 20 november 2009
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
vrijdag 20 november 2009
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beta
vrijdag 20 november 2009
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vrijdag 20 november 2009
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•
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
vrijdag 20 november 2009
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Web2.0 tools for exibition industry
vrijdag 20 november 2009
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Who talks
vrijdag 20 november 2009
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Blogs demografie
Bron: Technorati 2008vrijdag 20 november 2009
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Weblogs
Everyone blogs!vrijdag 20 november 2009
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Try for free
vrijdag 20 november 2009
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Professional
vrijdag 20 november 2009
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RSSvrijdag 20 november 2009
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RSS Readers
vrijdag 20 november 2009
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Email is broken
vrijdag 20 november 2009
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Communication 2.0
vrijdag 20 november 2009
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Why callvia computer?
vrijdag 20 november 2009
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It’spersonal!
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The phenomenon
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80
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“What are you doing in 140 characters”
vrijdag 20 november 2009
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Customer service
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When & howdo I use Twitter?
source: Twitstats.com of @vincentevrijdag 20 november 2009
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It’s now mainstream!
vrijdag 20 november 2009
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tweetdeck
vrijdag 20 november 2009
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Social Networking
vrijdag 20 november 2009
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Internet goes mobile
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
vrijdag 20 november 2009
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Video Everywhere
vrijdag 20 november 2009
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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 20 november 2009
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
vrijdag 20 november 2009
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Internetvideois not just YouTube!
vrijdag 20 november 2009
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
vrijdag 20 november 2009
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youvrijdag 20 november 2009
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• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
vrijdag 20 november 2009
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BlogworldInspiring example
vrijdag 20 november 2009
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Find, Collect, Publish
Find35+ sources (more on the way)
vrijdag 20 november 2009
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Friends & profiles
vrijdag 20 november 2009
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+35 video sources
& more to follow!vrijdag 20 november 2009
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Find, Collect, Publish
CollectDrag & dropEdit meta dataSee previews
vrijdag 20 november 2009
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Player page
vrijdag 20 november 2009
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Manage video
vrijdag 20 november 2009
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Publish it with widgets
vrijdag 20 november 2009
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Elections 2.0
Obama Girl
vrijdag 20 november 2009
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+ Exibition =
E-Exibitionvrijdag 20 november 2009
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Marketing
2.0
vrijdag 20 november 2009
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
vrijdag 20 november 2009