Research Project,Artefact 5

Hollie FergusonN0333108

How are local businesses reacting to the opportunities of the digital world?

Artefact 5• FINALLY on my last artefact, over the weekend I was

showing my client how to update her site I made for my client project, changing images and events etc when she asked if I could help in anyway to promote it which gave me the idea for my 5th artefact.

• We both live in the same village and I work in the village co op so we decided to ask people within the village to either visit the website or use the leaflet and to then simply let us know when we come back the next day what they preferred to look at for a new opening business - the leaflet or website and they would get a free cupcake.

Artefact 5• We gave people both the Claire's Cakes flyer as well as

the link to the website. www.clairebears-cakes.co.uk People were told to either look at both and say what they found more informative for what the product was and pricing or just do what they would normally when looking up a business. We also gave them a small questionnaire to help me with my artefact:

• AgeSexPrefer leaflet or websiteWhy?

Artefact 5

www.clairebears-cakes.co.uk

Artefact 5 - Findings From the 64 people we got results from - the ages of them.

Artefact 5 - Findings This shows the amount of females and males that chose either leaflets or website. 

It shows that gender doesn't have an effect on the results as no option stands out more than others.

Artefact 5 - Findings

Can be seen that the right hand of the pie chart which covers the 4 younger age groups doesn't have as much as the percentage that 51-65 and 66+ does - being 50% of the chart. Concluding that the older generation do prefer leaflets for whatever reason they may have listed.

This shows results from age groups whom chose leaflets 

Artefact 5 - Findings

This shows that the main percentage of age groups preferring websites is 26-35 which isn't surprising from the information gathered in the focus group in artefact 4. A small percentage of the 66+ group preferred to use websites but it shows that they don't rely on leaflets alone which businesses should take into account when thinking about who they market their product to.

This shows results from age groups whom chose website

Artefact 5 - Findings • reasons why preferred website:• links to facebook which has competitions• social networking links• website more accessible• easy to lose leaflets• view more images on website• up to date deals and offers• website provides more information• looks professional• most leaflets through the door are junk & get thrown away• easy to view wherever you are, iphone and ipad

.

• reasons why preferred leaflet: • keep leaflet on notice board• easy to keep leaflet rather than remember the website if

use business regularly• less information to take in• easy to find what you want straight away than look all over

website• lazy, easier to look at leaflet if it's there• easy to pass on to someone else if they need it• simple to use• nice and creative leaflet, nice to look through it

Artefact 5 - Findings

Artefacts Complete!

• Now just for my final presentation!