holstebro iværksætternetværk, crowdfunding - kristine pontoppidan
TRANSCRIPT
{
Kristine Pontoppidan
Crowdfundingninja
The Future Belongs to the Crowd Crowdfunding
{
POP-‐QUIZ
@stinepo
Disruptive powers
Technical Disruption
Cultural Disruption
Crowd Economy
Art & Design
Technology & Software
Finance & Banking
Education
Health Care
Public Service &
Government
Music & Film
Food
Research
Energy
Real Estate
@stinepo
@stinepo
@stinepo
@stinepo
@stinepo
@stinepo
FRAUD
@stinepo
{PlatformBacker
Organisation
Donationsbaseret crowdfunding
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Rewardbaseret crowdfunding
Backer
Virksomhed
Platform
@stinepo
{
Lånebaseret crowdfunding
Investor
Virksomhed
Platform
@stinepo
Aktiebaseret crowdfunding
Investor Platform
Virksomhed
@stinepo
• Preparation
•Pla
nning
•Setting up
•Prom
otion
•La
unch
•Re
cession
•Crow
d Po
wer
•Stretch Go
al
•Te
st
•Prod
uctio
n
•Sh
ipping
PRE-‐CAMPAIGN CAMPAIGN POST-‐CAMPAIGN
Crowdfunding kampagne
@stinepo
PRODUCT TEAM NETWORK FINANCE
✓ Is your product B2C?
✓ Is your prototype ready?
✓ Are you solving a relevant problem?
✓ Have you tested the solution in you network?
✓ Who is your competitors?
✓ Which competencies do you need?
✓ Are they available on the team?
✓ Who is your crowdfunding-‐hero?
✓ Distribution of roles
✓ Do you have the ressources?
✓ How big is Your network?
✓ Do You have access to the right ambassadors?
✓ Who in the network can be key to outreach?
✓ Who is Your crowd?
✓ Test the reward in Your network
✓ Can You afford it?
✓ Do you know the rules?
✓ Pricestructur
✓ What if You don’t succeed?
✓ Are your funding goal high enough?
@stinepo
Er du klar?
Why
How
What
Simon Sinek
Storyboard✓ Intro – ”Hi Kickstarter”✓ Problem✓ Din løsning✓ Specifikation✓ Hvor er du i dag✓ Hvad skal du bruge pengene til
Fortæl DIN historie!! –ikke dit produkts…
Et relevant problem med en realiserbar løsning til et interessant publikum
@stinepo
Absolut transperens!!
{
Der er hjælp at hente
@stinepo
