holy angel university school of arts and sciences ... · course code: 1advphoto no. of units: 3...
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HOLY ANGEL UNIVERSITY
ANGELES CITY
SCHOOL OF ARTS AND SCIENCES
DEPARTMENT OF LANGUAGES AND COMMUNICATION
BACHELOR OF ARTS IN COMMUNICATION
HAU MISSION AND VISION
We, the academic community of Holy Angel University, declare ourselves to be a Catholic University. We dedicate ourselves to our core purpose, which is to provide accessible quality
education that transforms students into persons of conscience, competence, and compassion.
We commit ourselves to our vision of the University as a role‐model catalyst for countryside development and one of the most influential, best‐managed Catholic universities in the Asia-
‐Pacific region.
We will be guided by our core values of Christ-centeredness, integrity, excellence, community, and societal responsibility. All these we shall do for the greater glory of God. LAUS DEO
SEMPER!
SCHOOL OF ARTS AND SCIENCES
Vision
The School of Arts and Sciences is a premiere college that serves as an avenue for developing students’ learning competencies within and across the many disciplines of human inquiry,
particularly in mass media and psychology, attaining excellence in instruction, research and community development.
Mission
To produce professionally competent, morally upright, socially responsive and spiritually mature persons through holistic and transformative liberal education
Program Goal
This program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media
professions.
Program Outcomes
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge
2. Communicate in different formats and platforms (print, broadcast and online)
3. Prepare communication/media plan
4. Conduct communication and media research and evaluation
5. Develop and produce communication materials in different formats and platforms
6. Demonstrate communication management and leadership skills
7. Develop entrepreneurial capabilities
8. Adhere to ethical standards and practices
9. Know and practice rights and responsibilities and accountabilities in the communication profession
10. Demonstrate a development orientation in communication work and
11. Apply communication theories/models, principles, practices and tools in development work
PROGRAM OUTCOMES Academic
Quality and
Organizational
Excellence
Authentic
Instrument for
Countryside
Development
Great
University to
Work For
Faithful
Catholic
Education
Define and access information needs; assess and organize information and knowledge;
produce, share and utilize information and knowledge
√
Communicate in different formats and platforms (print, broadcast and online) √
Prepare communication/media plan √
Conduct communication and media research and evaluation √
Develop and produce communication materials in different formats and platforms √
Demonstrate communication management and leadership skills √
Develop entrepreneurial capabilities √
Adhere to ethical standards and practices √
Know and practice rights and responsibilities and accountabilities in the communication profession √
Demonstrate a development orientation in communication work √
Apply communication theories/models, principles, practices and tools in development work √ √
CORE VALUES
AB
COMMUNICATION
PROGRAM
OUTCOMES
CHRISTCENTEREDNESS INTEGRITY EXCE- LLENCE
COMMU- NITY & SOCIE-
TAL RESPONSIBILITY
LEADER- SHIP
SCHOLAR -SHIP
LIFELONG LEAR- NING
EFFEC- TIVE
COMMU- NICATIO
N
INNO- VATION
GENDER SENSITIVITY
TECHNOLOGICAL INTEGRATION
1. Define and access
information needs;
assess and organize
information and
knowledge;
produce, share and
utilize information
and knowledge.
√ √ √ √
2. Communicate in
different formats and
platforms (print,
broadcast and
online).
√ √ √ √ √ √ √ √
3. Prepare
comm./media plan.
√ √ √ √ √ √ √ √
4. Conduct
communication and
media research and
evaluation.
√ √ √ √ √
5. Develop and
produce
communication
materials in different
formats and
platforms.
√ √ √ √ √
6. Demonstrate
comm. management
and leadership skills.
√ √ √ √ √ √
7. Develop
entrepreneurial
capabilities.
√ √ √ √ √ √
8. Adhere to ethical
standards and
practices.
√ √ √ √ √ √ √
9. Know and practice
rights and
responsibilities &
accountabilities in
the communication
profession.
√ √ √ √ √ √ √
10. Demonstrate a
development
orientation in
communication
work.
√ √ √ √ √ √
11. Apply
communication
theories/models,
principles, practices
and tools in
development work.
√ √ √ √ √ √
SYLLABUS IN ADVANCED PHOTOGRAPHY
FACULTY: REDEN CHRISTOPHER D. GODOY
COURSE TITLE: ADVANCED PHOTOGRAPHY
COURSE CODE: 1ADVPHOTO
NO. OF UNITS: 3 UNITS
CONTACT HOURS PER WEEK: 3 HOURS
PRE-REQUISITE:
1PHOTOGRAPHY
COURSE DESCRIPTION: Photography is another way of seeing the world — it’s a special way of making the most of the light that reflects off everything around us. Like all
things which require both creativity and technical knowledge, it can be tricky to see progress in your photography right away. The practical use of
photography – including, but not limited to, using photography in various disciplines – shall be the main focus of this course.
COURSE LEARNING OBJECTIVES:
PROGRAM OUTCOMES
PO-1 PO-2 PO-3 PO-4 PO-5 PO-6 PO-7 PO-8 PO-9 PO-10 PO-11
1. Enhance basic photography skills of students. √ √ √ √ √ √ √ √ √ √ √
2. Encourage creative and systematic investigation of formal and
conceptual issues. √ √ √ √ √ √ √ √ √
3. Develop technical skills and become familiar with the functions of
the visual elements. √ √ √ √ √ √ √
4. Become independent thinkers who will contribute inventively and
critically to culture through the making of art photography. √ √ √ √ √ √ √
5. Increase involvement in photography through various disciplines
that can be incorporated with the subject. √ √ √ √ √ √ √ √ √ √ √
TIMETABLE
TIME-
TABLE
DESIRED
LEARNING
OUTCOMES
LEARNING
OBJECTIVES
COURSE
CONTENT /
SUBJECT MATTER
TEACHING &
LEARNING
ACTIVITIES
ASSESSMENT
TASK / STUDENT
OUTPUT
EVALUATION TOOL RESOURCE
MATERIALS
Week 01
Demonstrate the importance of a well
managed and organized classroom environment that is
conducive to learning.
Introduce the subject
matter.
1 Classroom rules and regulations
Review of Basic Photography
Concepts
Interactive discussion of classroom rules and expectations
Discussion of the
main concepts (of the
course).
Course Outline acknowledged and
signed by the students
Group Activity
N/A
Obtain at least 60%
passing score of the
20point pop quiz.
Student Manual
Course Syllabus
Bourne, S. (2012). A
Photographer’s E-Guide to
Making Sharp Photographs. Bourne Media Group LLC:
Nevada USA.
Week 02-03 Recap the concepts of
environmental portraits and photo
essays as tackled on Introduction to
Photography course.
1 Environmental
Portraits & Photo
Essays
Discussion Group
Activity
Photo Shoot Activity
Photo Essay
Presentation
Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Leuthard, T. (2011). Going Candid… An Unorthodox
Approach to
Street Photography.
Week 04-05 Expose students to
one of the pre- shooting activities:
make-up.
1 Workshop on Makeup
for Photoshoots
Seminar Group
Activity
Make-up Session and
Application
Photoshoot Activity
Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Workshop to be
conducted by a Guest Speaker
Week 06-07 Discuss how photography is used
in advertising products and/or
services effectively.
2 Advertising
Photography
Discussion Group
Activity
Photoshoot Activity Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Jacobs, L. Jr.
(2010). Professional Commercial
Photography. Amherst Media,
Inc. New York.
Week 07-08
Demonstrate the
process and use of taking photographs in
showing the real
image of life.
2
All Topics (W1-W7)
Taking Photos
Depicting Social
Issues
Examination
Discussion
Individual Activity
Long Test
Photoshoot Activity
Obtain at least 60% of the
total points in the exam.
Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Leuthard, T. (2011). Going Candid… An Unorthodox Approach to
Street
Photography.
Week 09 Assessment of
knowledge and skills
acquired by students
in the course.
3 MIDTERM EXAM Submission and
Evaluation of Output Social Issue
Photographs
Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Social Issue
Photographs
Week 10-11 Identify the
importance of (digital) photography
in the age of social
media.
3 Social Media
Photography
Discussion Group
Activity
Photoshoot Activity Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Sarvas, R., et. al. (2011). From Snapshots to
Social Media –
The Changing
Picture of Domestic
Photography.
Week 12-13 Discuss how photography helps
society in recording
events and related
matters.
4 Photojournalism and
Street Photography
Discussion
Individual Activity
Think Paper (Film about
Photojournalism)
Obtain at least 60% of the total points for the
requirement measured
through a rubric.
Bersak, D. (2003). Ethics in Photojournalism: Past, Present, and
Future. Massachusetts
Institute of
Technology.
Week 14-15 Explore the wonders
of the world through
taking photos and
looking into them.
4 Travel Photography Discussion Group
Activity
Photoshoot Activity Obtain at least 60% of the total points for the
requirement measured
through a rubric.
Stuckey, S.S.
(2010). Ultimate
Field Guide to Travel
Photography. National
Geographic.
Week 16 Demonstrate that food
is not only tasted by the tongue but also seen by the
eyes through
photography.
5 Food Photography Discussion Group
Activity Photoshoot Activity Obtain at least 60% of the
total points for the requirement measured
through a rubric.
Bourne, S. (2012). A
Photographer’s E-Guide to
Making Sharp Photographs. Bourne Media Group LLC:
Nevada USA.
Week 17 Discuss the
commercial aspect of
photography.
5 Commercial
Photography
Discussion Group
Activity
Photoshoot Activity Obtain at least 60% of the total points for the
requirement measured
through a rubric.
Jacobs, L. Jr.
(2010).
Professional
Commercial
Photography.
Amherst Media,
Inc. New York.
Week 18 Assessment of
knowledge and skills
acquired by students
in the course.
1, 2, 3, 4, 5 FINAL EXAM Submission and
Evaluation of Output
Class Book
(Travel/Lifestyle)
Obtain at least 60% of the total points for the
requirement measured
through a rubric.
Class Book
(Travel/Lifestyle)
COURSE REQUIREMENTS: Photo Essay, Photojournalism, & Envi. Portrait
Think Paper (Film about Photography)
Actual Inter-disciplinary Photoshoots
Long Test (Terms and Concepts)
Social Issue Photography
Class Book (Travel/Lifestyle)
REFERENCES
Bersak, D. (2003). Ethics in Photojournalism: Past, Present, and Future. Massachusetts Institute of Technology.
Bourne, S. (2012). A Photographer’s E-Guide to Making Sharp Photographs. Bourne Media Group LLC: Nevada USA.
Jacobs, L. Jr. (2010). Professional Commercial Photography. Amherst Media, Inc. New York.
King, J.A. (2003). Shoot Like a Pro! Digital Photography Techniques. McGraw-Hill: U.S.A.
Leuthard, T. (2011). Going Candid… An Unorthodox Approach to Street Photography.
Maitreya, S. (2007). How to Succeed in Commercial Photography. Allworth Press: New York.
National Geographic. Ultimate Field Guide to Photography.
Sarvas, R., et. al. (2011). From Snapshots to Social Media – The Changing Picture of Domestic Photography. Springer London Dordrecht Heidelberg: New York.
Stuckey, S.S. (2010). Ultimate Field Guide to Travel Photography. National Geographic.
1. Academic Integrity
All students are expected to be academically honest and persons of integrity. They should embody the scholastic attitude adhering to the holistic development of their character
through the following:
a. To be truthful at all times in all academic dealings and transactions with teachers and co-learners;
b. To observe proper decorum in learning engagement inside and outside the classroom and the university;
c. To be respectful and sensitive to the needs of others at all times;
d. To be considerate in the use of common resources;
e. To practice punctuality in coming to class and in submitting requirements;
f. To be judicious in their preparations for major examinations and all academic requirements;
g. To create outputs of original content in respect to ethical standards.
Acts contrary to academic integrity will be subjected to sanctions in accordance with existing rules and policies stipulated in the College Student Handbook.
GRADING SYSTEM
Passing Grade (50%)
CAMPUS++ COLLEGE ONLINE GRADING SYSTEM
Legend: (All Items in Percent)
CSA Class Standing Average for All Performance Items (Cumulative)
P Prelim Examination Score
M Midterm Examination Score
F Final Examination Score
MEA Major Exam Average
PCA Prelim Computed Average
MCA Midterm Computed Average
FCA Final Computed Average
Class Standing. : Quizzes, Written Works (70%)
Major Exams : (30%)
Passing Grade (60%)
CAMPUS++ COLLEGE ONLINE GRADING SYSTEM
Legend: (All Items in Percent)
CSA Class Standing Average for All Performance Items (Cumulative)
P Prelim Examination Score
M Midterm Examination Score
F Final Examination Score
MEA Major Exam Average
PCA Prelim Computed Average
MCA Midterm Computed Average
FCA Final Computed Average
Note: For purposes of illustration, the sharing between CSA and MEA is shown below as 70% and 30%, respectively, when
computing the Computed Average for each Grading Period. Depending on the grading parameters set for a subject the
sharing may be 65%-35%, 60%-40%, or other possible combinations.
Computation of Prelim Computed Average (PCA)
CSA =
MEA = P
PCA = (60%)(CSA) + (40%)(MEA)
Computation of Midterm Computed Average (MCA)
CSA =
MEA =
CONSULTATION HOURS
Day Time Room Remarks
Friday 06:00 PM – 07:00 PM SAS Faculty Room By Appointment
Saturday 12:00 NN – 01:00 PM SAS Faculty Room By Appointment
MCA = (60%)(CSA) + (40%)(MEA)
Computation of Final Computed Average (FCA)
CSA =
MEA =
FCA = (60%)(CSA) + (40%)(MEA)
Note: A student's Computed Average is a consolidation of Class Standing Percent Average and Major Exam Percent Average.
Prepared by:
Reden Christopher D. Godoy
Faculty, Department of Languages and Communication
School of Arts and Sciences
This University