Scotland’s award-winning current affairs magazine

Holyrood magazine media information 2017

Media Information 2017

Scotland’s award-winning current affairs magazine

Holyrood is Scotland’s fortnightly political and current affairs

magazine that keeps people informed with its award-winning and

thought-provoking editorial. The magazine is complemented by the

website Holyrood.com and Holyrood events.

The magazine is read by Scottish parliamentarians, civil servants,

Scottish Government agencies, political parties and 32 local

authority chief executives as well as individual departments within

the councils, trade unions, health boards and trusts, educational

organisations, voluntary organisations and non-governmental

bodies.

Holyrood is frequently quoted within the Scottish Parliament as a

source of reliable information and political debate. It is the most

widely read publication amongst MSPs according to Ipsos MORI

with Scottish Parliamentarians citing the magazine as being

influential in their decision-making.

Media Information 2017

Institutions Summary Description Actual no.

Parliamentary elected members & staff Includes: MSPs, MSPs’ researchers and staff, Scottish MPs and staff, all Westminster MPs, Scottish Peers and staff

985

Central Government & Parliamentary officials Includes: Parliament officials in Holyrood and Westminster, Scottish Government officials, Whitehall officials and Scottish Government agencies

744

Local authority elected members and officials Includes: elected councillors, SOLACE members, tier 1,2,3 management teams, local authority professional organisations, press officers, communications departments

2,331

Subscriptions Includes: unions, voluntary organisations, charities, housing associations, political parties, media, private sector, academics and education institutions, libraries, NHS, trade bodies and professional organisations, emergency services, consulates and embassies, others

1,051

Totals 5,075

Reaching your market

• A powerful, respected brand with over 15 years’ marketexperience

• Influential in the decision making process for MSPs

• Award-winning and thought-provoking editorial

• Unrivalled reputation amongst readers

• 22 issues per year

Holyrood reaches an influential readership

Holyrood magazine and its portfolio of supplementary and annual titles have developed an unrivalled reputation amongst key decision-makers and policy formers throughout the political community and central/local Government. As such, Holyrood offers a one stop, nationwide platform for engagement across a broad spectrum of influential stakeholders without the need to use multiple regional mainstream publications.

Comprehensive coverage makes Holyrood the best read magazine by MSPs

Holyrood magazine is the only publication that offers comprehensive coverage of the key individuals formulating Scottish policy and spending priorities on key policy areas ranging from health and education to justice, the environment and investment.

Holyrood magazine is the most regularly read weekly or fortnightly publication by MSPs and has been consistently so since 2012.

Media Information 2017

100

(%)

50

0

Local GovernmentHealth

Infrastructure Education

£10.5bn£12.1bn

£2.7bn £3bn

63%

22%

17%

11%6%4%3%

1999 2014

Holyrood

KEY

Newsweek

Mackay Economic Report

Private eye

New Statesman

The Economist

The Spectator

Business Insider

New Scientist

© Ipsos MORI |

63%

22%17%

11%6%4%3%0

10

20

30

40

50

60

70

80

90

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Holyrood Magazine New Statesman The Economist

Private Eye Mackay Economic Report The Spectator

Business Insider New Scientist Newsweek

Weekly/fortnightly publications readershipQ Which of these weekly/fortnightly publications, if any, do you read regularly (at least 3 issues out of 4)?

Source: Ipsos MORI MSPs surveyBase: All MSPs (72)

Readership statistics

TOP 5 weekly/fortnightly publications

Holyrood reaches people responsible for Scotland’s public spending Through Holyrood you can reach each key decision makers and the people responsible for Scotland’s public spending.

Scotland’s budget breakdown

Weekly/fortnight publications readershipHolyrood magazine is the most-read weekly or fortnightly publication by MSPs.

Holyrood

63%The Economist

18%New statesman

22%Mackay Report

11%Private Eye

17%

Media Information 2017

Marketing opportunities

Every client is different. You have different audiences, different messages and stories to tell, different concerns and considerations to take into account. That’s why Holyrood doesn’t just offer one way to engage with our readers.

You know what you want to say and who you want to say it to. We have the audience waiting to hear from you. The only question left is…How?

Stakeholder Engagement

Business Development

Political Engagement

Corporate Social Responsibility

Stakeholder EngagementBe it a new policy announcement, consultation launch or a need to build a partnership network. Holyrood have been working with public sector organisations on their stakeholder engagement since our very first issue. We understand the concerns around using public funding for communications, particularly when our readers control your funding and we know how to help you find the most time-effective and cost-effective way of getting your message to key stakeholders.

Business Development – public sectorThe public sector is one of the most attractive markets to many private sector organisations given the size and diversity of potential business to be won. Conversely, it is also one of the most challenging, with complex procurement requirements and long established relationships in place.

With our established audience of senior civil servants from across central government and the top management teams from across all 32 local authorities as well as Scotland’s health bodies and education institutions, Holyrood offers an unrivalled shop window for you to showcase your work, build your presence and profile and educate potential clients.

Media Information 2017

Size Cost

Double Page Spread £4,682

Full Page £2,731

Half Page £1,690

Third Page/Columns £1,137

Inside Front Cover £3,186

Inside Back Cover £3,056

Outside Back Cover £3,576

Supplement Sponsorship(package includes logo on front cover, two page editorial feature and full page advert)

£6,600

Special Report(see your acct manager for more information)

£4,500

Special Feature(RH full page, DPS and LH full page)

£7,491

Political Engagement - influencing the influencersLobbying has become a term to avoid and public affairs a potential minefield for organisations, regardless of whether they be private sector or not for profit. Holyrood magazine has been driving policy debate since the Scottish Parliament was reconvened and is the most influential publication for Scottish parliamentarians bar none. As such, we can help you get your message in front of the people who matter, even if that message is just, “remember us…”

Corporate Social ResponsibilityWe live in the “no logo” generation and it has become in vogue for there to be a suspicion of big business across the electorate and subsequently, the political spectrum. But how much do your stakeholders know about the work you are doing in your community? About the employment you offer and training and apprenticeships you provide? About the positive environmental impact of your work? About your social investment programme and the charities you support? Big business has a big impact on Scotland – make sure our readers know it.

Advertising and marketing options

There are a broad range of opportunities available to clients through Holyrood magazine, our supplementary titles and annual titles. To help you select the most appropriate approach, Holyrood’s commercial team will work with you to understand your aims and objectives, your key audience and the messaging you are looking to communicate.

This may be advertising in its most straight forward sense, policy briefings, supplement sponsorship, special reports or features, briefing events or any number of variations of above. Many of our clients have fairly specific requirements and the team is experienced at developing bespoke packages that best fit your needs.

Holyrood Magazine Rate-card

Media Information 2017

Advertising specs for Holyrood magazine and Holyrood magazine supplements

E: production@holyrood.com

T: 0131 285 1634

Before submitting any artwork to Holyrood, please ensure you have read the instructions below. Also note that the advertisement sizes for Holyrood magazine and its associated supplements are different so care should be taken in providing the correct size.

A BC D E

Advert option Bleed Trim

A: Full Page 216x286 210x280

B: Double Page Spread 426x286 420x280

C: Half Page n/a 184x120

D: Third Page n/a 184x81

E: Quarter Page n/a 90x120

Advert option Bleed Trim

A: Full Page 208x276 202x270

B: Double Page Spread 410x276 404x270

C: Half Page n/a 178x118

D: Third Page n/a 178x79

E: Quarter Page n/a 87x118

Holyrood magazine: All sizes are in mm Please note:

For an accurate reproduction ofyour advertisement, ensure:

• The appropriate 3mm bleed ison full page and DPS ads

• All text, logos, etc are at least5mm from the trim edge

• RGB and Spot colours areconverted to CMYK

• All text is converted to outlineswhere possible and all fontsare embedded

• Your artwork is at a resolutionof 300dpi

• Your file is saved as a high-resPDF, JPEG, TIFF or EPS

• Your file is clearly named, e.g.Yourcompany_HolyroodXXX.pdf (where XXX is the relevantissue number)

Holyrood supplements: All sizes are in mm

Submitting your advert

Email is our preferred method for receiving completed artwork and text/images. Please ensure the name of your company and the issue the ad is for are in the subject line and send to production@holyrood.com

E: production@holyrood.com | T: 0131 285 1634

Media Information 2017

why in this report contains ambitious new commitments for the years ahead.

Key among these is the commitment to make Great Britain the first country in the world where 50% of the Coca-Cola we sell will be lower or no calorie.

To help achieve this we are adopting an entirely new marketing strategy in Great Britain. For the first time, we will adopt a ‘one brand’ strategy, uniting four separate brands as one brand – Coca-Cola – with four distinct variants. This approach will not only extend the appeal of the originalCoca-Cola, which remains our best loved brand, across our lower and no calorie variants, but will also make the choiceCoca-Cola offers much clearer to consumers.

This will be reinforced with new pack designs that emphasise the characteristics of each variant.

This is a major change that puts choice and information at the heart of our business strategy. If people want great taste without sugar and calories, we have the drinks to meet that need.

Together, we believe all of the actions we are taking will help more people make the right decisions for them and their families.

We are committed to being the first country in the world where 50% of the cola we sell will be lower or no calorie by 2020 Leendert den Hollander, VP and General

Manager, Coca-Cola Enterprises Ltd

1 Reduction by one third of the calories than full sugar colas in GB, due to 37% sugar reduction, thanks to the presence of stevia extract 2 Ekelund, U et al. Activity and all-cause mortality across levels of overall and abdominal adiposity in European men and women: the European Prospective Investigation into Cancer and Nutrition Study (EPIC). American Journal of Clinical Nutrition; Am J Clin Nutr March 2015 ajcn.1000

Jon Woods, General Manager, Coca-Cola Great Britain and Ireland

Report link: www.coca-cola.co.uk/downloads/coca-cola-choice-and-information-report.pdf

A World Class Railway for Scotland

The importance of the visitor economy was a significant part of our bid for ScotRail because we understand that Scotland’s railway is as a major contributor to the country’s flourishing

tourism industry. Scotland is known for having some of the most picturesque rail journeys in the world. The Highland lines offer an array of spectacular journeys with unforgettable views of rolling mountains, tranquil lochs and rugged coastline.

As the Highlands is an important economic generator for Scotland’s economy, in which the railway has a major part to play, we plan to offer a much enhanced Great Scenic Railway offer – supporting growth in Scotland’s vital tourism market, improving Scotland’s reputation, preserving Scotland’s historic sites and widening access to Scotland’s great outdoors. To enhance this development we are recruiting a tourism manager and staff will act as tourism ambassadors to ScotRail for the first time.

It is our promise to make a difference to communities and businesses across Scotland by providing opportunities for growth. In addition to developing tourism, the Highlands needs true inter-city connectivity to drive economic growth by linking it to Scotland’s other cities. As part of our investment in Scotland and as a major supporter of Scotland’s economy we see our role not only in providing jobs in

To operate Scotland’s national railway was recognised by us as one of the most prestigious opportunities since the

company was established in 2001.

towns and cities across the country but by connecting businesses and people by improving the capacity of Scotland’s railway to realise the aspirations of Scottish Ministers. The Highlands will benefit from a true intercity network delivered by fully refurbished intercity trains which will be faster, higher-quality and specifically designed for long distances and better comfort. And we are making travel more affordable with special fares promotions such as the £5 off peak advanced fare from city to city.

Our most rural parts of Scotland that are served by rail and bus need an assurance of reliability of better connectivity. We are committed to ensuring Scotland’s communities are served well – and to the highest of standards. We will work closely with Network Rail to achieve better performance from Scotland’s railway. We will improve accessibility and affordability; we will integrate travel with seamless door-to-door journeys but crucially, every decision we take will have our customers at the heart – we put the customer first, second and third.

We have made a commitment to ourselves but more importantly to the people of Scotland to exceed the objectives that Transport Scotland and the Scottish Government have set for ScotRail. We are now looking forward to putting our words into action by delivering significant new benefits for rail passengers across Scotland.

Holyrood magazine advert design service

If you do not have an in house design facility, sufficient resources or time available to develop your advertising copy, our production team can advise, design and layout copy for you. If taking advantage of this service, please ensure:

• All text is supplied as an attached Word file, NOT in

the body of an email

• All logos and images are supplied at 300dpi as a

high-res PDF, JPEG, TIFF or EPS. Please do not

supply logos or images taken directly from the web

such as .gifs as they are unsuitable for print

• You have a realistic amount of text for the size of

advert booked

• You have proof-read all copy and contact details for

your advert as there will be limited time for changes

once the advert has been designed

Sportscotland values its long association with Holyrood Magazine which provides a platform to promote our work in developing a World Class System for Sport in Scotland to a wide audience including Members of the Scottish Parliament.

Alan Miller, Strategic Partnerships Manager, Sportscotland

Working with Holyrood magazine means intelligent discussion about the messages we want to get across and how best to achieve that. The team works closely with us to plan our strategic approach and we have been delighted with the results.

Julie Edgar, Communications Manager, Scottish Salmon Producers Organisation

Working with Holyrood magazine has provided SPT with a unique platform to help us deliver key messages to important audiences. Transport is high on many agendas and the team at Holyrood have worked closely with us to proactively ensure we are aware of and connected to relevant events and opportunities during the parliamentary calendar.

Michelle Watt, Communications Manager, Strathclyde Passenger for Transport

Contact:Email: customer.service@dodsgroup.com Tel: 020 7593 5500 Web: www.holyrood.comHolyrood Communications LtdPanmure Court32 Calton RoadEdinburghEH8 8DP