home care research

10
How mature consumers’ changing perceptions about home care create opportunities for the industry

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Post on 13-Dec-2014

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Page 1: Home Care Research

How mature consumers’ changing perceptions about home care create opportunities for the industry

Page 2: Home Care Research

METHODOLOGY METHODOLOGY

Page 3: Home Care Research

PLANNING

3

PLANNING

Page 4: Home Care Research

RETIREMENT COMMUNITY VS HOME CARE

4

WHAT IS BESTFOR EVERYONE?

Page 5: Home Care Research

BEST CARE OPTION

5

Where is best for mom or dad?

WHAT IS BEST FOREVERYONE?

Page 6: Home Care Research

HOME CARE OPTION

6

WHAT IS HOME CARE?

Page 7: Home Care Research

CONSIDERATIONS

7

CONSIDERATIONS

Page 8: Home Care Research

BENEFITS OF HOME CARE

8

PERCEIVED HOME CAREBENEFITS

Page 9: Home Care Research

DRAWBACKS OF HOME CARE

9

PERCEIVEDHOME CARE DRAWBACKS

Page 10: Home Care Research

Learn more• Research Insights

• Targeting the Mature Market

• Lead Generation

To reach us go to http://varsitybranding.com/index.php/contact-us/ or call Matt at 717-652-1277