Service Central Office

Location Esher

Cranstoun is a charity empowering people to live healthy, safe and happy lives. Our skilled and compassionate teams work with service users, families and communities, helping them to make positive changes. We offer a wide range of services across England, including community-based outreach, treatment and recovery, supported housing, and specialist services for young people and families and carers. We’ve been making a difference since 1969 by combining our expertise with innovative approaches, and putting people at the heart of what we do.

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Marketing and Communications Manager

JOB DESCRIPTIONJob purpose:

The primary purpose of the Marketing and Communications Manager post is to: Develop, implement and evolve the organisation’s Marketing and

Communications Strategy and Plan, aligned with Cranstoun’s Business Plan Raise the Cranstoun profile, presence and voice across highly competitive

markets Develop a strong and consistent brand that is reflective of the organisation’s

vision, mission and values Improve internal communication channels to increase staff engagement and

advocate best practice in the use of these channels

Responsible to: Director of Development and Innovation

Responsible for: Marketing and Communications

1. Strategic planning

Feed in to the business plan through the ongoing development of the marketing and communications strategy

Deliver against all areas within the strategy and work plan Undertake a quarterly review of the strategy and plan and determine

progress against objectives set Ongoing development of the MarComms ‘room’ on the staff intranet to

engender a culture of high quality local marketing, planning and use of resources, and to facilitate the professional development and agility of staff

2. Brand

Monitor and protect the use of the brand, providing advice and feedback to colleagues

Increase brand and service awareness (locally and nationally) Provide marketing support to local services, including raising awareness of

local brands and developing local marketing materials as required. Develop the brand experience and produce toolkits including templates,

guidance notes and policies to maximise and coordinate communications and marketing across Cranstoun

Engage in public relations activity including developing positive relationships with the media

Manage and endeavour to protect Cranstoun’s image and reputation, including crisis communications when required

Instil and communicate good marketing practice across Cranstoun

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3. Communications

Grow our digital presence through managing and developing marketing and communications channels such as the website (and any affiliated websites across the Cranstoun Group) and social media channels (e.g. Facebook, Twitter, LinkedIn, YouTube)

Manage and develop internal communications channels such as our staff newsletter, and the staff intranet

Support and coordinate communications to service users, commissioners and other stakeholders, incorporating Cranstoun’s vision, mission and values where possible

Write and proofread copy for a range of purposes including articles, newsletters, leaflets, reports, website and press releases

4. Development

Undertake market research and attend events to stay up to date on marketing and communications trends, particularly within the charity sector

Liaise and build relationships with a range of stakeholders at all levels (e.g. service users, suppliers and colleagues)

Support development activities to achieve growth and sustainability Support senior management in achieving the aims and objectives outlined

within the Business Plan Contribute to SMT and Board requirements around the Marketing and

Communications Strategic Domain (Business Plan)

5. General

Establish and maintain effective and appropriate administrative systems to support the Development and Innovation functions

Develop existing practices and systems within areas of accountability to meet organisational and functional needs

Input into wider projects and tenders, when requested Coordinate projects and events as required by the role or as determined

by the Director of Development and Innovation

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PERSON SPECIFICATIONQualifications

Graduate or equivalent in related discipline Recognised marketing and/or communications qualification(s) (desirable)

Experience and knowledge

At least five years’ in a marketing and communications environment, ideally with some charity or related experience

Demonstrable experience in developing and maintaining a strong organisational brand

A track record of innovative marketing and communications development and delivery from strategic input to operational output

Communications experience across a broad range of channels, including use of social media

Experience of developing and managing a website, including knowledge of HTML and SEO

Experience of effective project management, including campaigns Experience of developing positive relationships with the press and media

(desirable)

Abilities and attributes

A ‘can do’ and ‘will do’ attitude supported by a creative, innovative and results focused approach

A confident and resourceful self-starter who can manage a diverse range of activities in a busy environment

Able to implement monitoring mechanisms, for example - track and report on social media and website analytics, including post-campaign analysis and lessons learned

Able to work flexibly on multiple projects simultaneously, achieving deadlines, targets and demonstrable results

A keen eye for detail in both written and creative output Ability to research and present imaginative design and communications

proposals Ability to produce informative and engaging content and materials for a

variety of channels and audiences Ability to relate to and manage productive relationships with a broad range of

stakeholders, working collaboratively with colleagues and supportive of team members

Good humour and a flexible approach to work

Skills

Excellent verbal and written communication skills Sound judgement and ability to handle competing priorities

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Excellent IT skills, including MS Office, Adobe Cloud Package, digital platforms (e.g. WordPress and social media)

Excellent interpersonal and organisational skills Understanding, awareness and commitment to the promotion and support of

equality and diversity Photography, video filming and editing skills (desirable)

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