PLANNING RECOMMENDATIONSHOME DEPOT

THE CHALLENGE

Recommend whether Home Depot should target men or women

Choose a magazine that was either lifestyle or project based as a media vehicle

INSIGHTS

Consumers are doing more DIY projects rather than buying new homes or hiring professional help.

While the DIY male is a core user at Home Depot, the DIY female holds the majority of the decision making power

RECOMMENDATIONS

We recommended targeting the DIY female via project-based magazine Better Homes and Gardens