home gain full product overview 030609
TRANSCRIPT
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HomeGain Connects Real Estate Buyers & Sellers with Real Estate Brokers & Agents."
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Showcase Yourself – Own Your MarketShowcase Yourself – Own Your Market
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About AgentView
Feature your home listings, experience and credentials.
Show your expertise with your own blog and marketing tools.
Be the exclusive agent viewed by homebuyers and sellers.
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1. Users search for the value of their
homes using integrated placements on HomeGain.com
and on other partner site placements.
2.Users arrive at your
AgentView landing page in their ZIP code of
interest.
AgentView: How it Works
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1. Prominently display your contact info.
2. Receive emails from interested consumers.
3. Integrated search tool
5. Home seller tools
4. Consumers can forward info to a friend.
AgentView: Your Landing Page
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1. Consumers can ask you questions directly, providing their contact info.
2. Present your properties’ details quickly and effectively.
3. Be the consumer’s resource for home valuations.
4. Visitors can view Comparable Sales and Nearby Sales.
Additional Functionality
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AgentView: Home Valuation (CMA)
1. Homeowners enter their
address and property details.
2. Homeowner validates their email address.
3. Homeowner
instantly receives your
name and contact info.
4. You contact the homeowner
through email templates and automated drip
marketing campaigns to win the homeowner’s
business.
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AgentView: Showcase Your Listings
1. Integrate your listings and listing details page.
2. Consumers can view your listing details.
3. Printer-friendly
4. Forward to a Friend.
5. Use HomeGain’s online presence to attract consumers.
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Home Sale Maximizer™
HomeGain’s home seller tool helps homeowners prepare their home for
sale.
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Agent Profile
Showcase Your:
• Credentials and business history.
• Markets serviced.• Office hours,
availability.• Customizable bio to
tell consumers about yourself, your market and special services you may offer.
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Agent Blog
• Be the expert in your market by publishing:
– Information about your market and neighborhoods
– Buying and selling advice
– Market trends
• View, publish and delete comments
• Increase online exposure and SEO benefits
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Consumers can:
1.Leave a comment.
2.Read archived posts.
3.Contact your office.
Blog: User-Friendly Consumer Interaction
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AgentView Testimonial
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Exclusivity: Be the sole agent that consumers see when they look for real estate information in the areas that your business services.
Zip Code Pricing: Pay only a flat monthly fee for exclusive coverage of a ZIP code.
No referral fee on closed transactions or long term contract
Exposure: Benefit from exposure to the thousands of potential homebuyers and sellers.
About AgentView
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Connect with Local Homebuyers & Sellers Searching for an Agent
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Present and market your skills and services to local buyers and sellers.
Reach them at a point when they are looking for an agent.
Enjoy a low money subscription fee – only pay a referral fee when you close a deal.*
* Subscription starts at just $29.95/month for 8 ZIP Codes; referral fee varies from 22%-27% at COE
About AgentEvaluator®
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AgentEvaluator®: How It Works •Consumers select whether they’re planning to sell a home, buy a home or both.
•Consumers enter information about the home they’d like to buy or sell and what they’re looking for in an agent.
•AgentEvaluator® customers receive consumers’ information and present their services to make a connection with the prospects.
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You Receive Prospects’ Information and Reply to Them Using Our Tools!
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Consumers receive a professional
proposal in their HomeGain Control
Center, which highlights your
expertise!
Result: Professional Presentation to Prospects
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• Consumers expect to be contacted by local agents– There is no other incentive or motivation for consumers to create
a profile.
• Offers Instant Delivery & Notification– You receive instant delivery of local prospects with real time
notification via e-mail and text messaging.
• Pay when you get RESULTS!– You only pay a referral fee when you close a deal through the
program.
AgentEvaluator®: Key Benefits
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AgentEvaluator Prospects come from Key Internet Sites
Consumers from Yahoo!’s “Find A Realtor” Section Go
Straight to AgentEvaluator®
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Top Performer: Eric Pakulla has reached a $1 million mark in lifetime commissions on HomeGain’s AgentEvaluator® program
Hundreds of AgentEvaluator Agents have reached key milestones in commissions earned from the program!
You can become a Club Member: referral percentage will decrease after continued success with AgentEvaluator®
Agents Have Success with AgentEvaluator®
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AgentEvaluator® Testimonials
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Drive More Homebuyers to Your WebsiteDrive More Homebuyers to Your Website
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Web Presence: HomeGain tools and services can help exclusively promote you, your brokerage, and your listings.
Consulting Services: Our specialists can help you maximize your online marketing investment.
About BuyerLink™
Client Connections: Receive qualified homebuyer visits to your website for your brokerage and your agents.
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1.Users find links in search engines,
integrated placements, offline
advertisements, and on other
partner sites when they search for a
new home.
2.Users arrive at HomeGain’s
website or use HomeGain’s national map on a partner’s
website (examples in next slide).
3.From the national map
page, consumers are able to get to specific
geographic areas.
Along the way, HomeGain filters out consumers
looking for rentals, new homes, and foreclosures.
4.Consumers click on a city name which directs the buyer
away from HomeGain to the
agent’s website with MLS search capabilities.
BuyerLink™ : How It Works
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Online Partnerships
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1. We can build you a free custom page for buyers to land on before viewing your listings.
2. 13%-15% of buyers tend to leave their contact information for YOU before entering your website.
BuyerLink™ : Free Custom Capture Pages
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More Visits = More Leads = More Closings
Internet Marketing’s Golden Rule
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BuyerLink™ Testimonial
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Customization: Control how much you spend to get high quality traffic to your website.
Accountability: HomeGain will provide you with access to our system to track how much traffic we are delivering to your website.
Simplicity: Eliminate the hassle of managing keywords on search engines or uploading listings on other websites to attract visitors .
Efficiency: Pay only for the visitors that come to your website.
About BuyerLink™
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Exclusive Buyer Leads Guaranteed Each MonthExclusive Buyer Leads Guaranteed Each Month
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Free 1-on-1 Personal Training
Personalized IDX Website (MLS Listings)
About AIMS™
Exclusive Guaranteed Buyer Leads
Lead Management System
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Your AIMS™ Homepage
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AIMS™: Why it Works
1. Sign up to receive updates on your new listings.
2. Search the MLS.
3. View your featured listings.
Potential Buyers will:
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AIMS™: Why it Works (cont.)
5. View your scheduled open houses.
6. Calculate their new monthly payments.
7. Directly contact you via phone or E-mail.
8. Log in to their online profile to view their favorite properties.
Potential Buyers will:
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1. Your leads will receive emails with new properties from MLS that match their search criteria.
2. These emails look as if they come from you.
3. Your Lead Management view the search criteria the lead registered with.
4. You can see the properties the lead has saved, viewed, and searches they completed.
AIMS™: Lead Management
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1. Easily print out properties flyers to distribute to prospect.
2. Even if you are not the listing agent, you are displayed at the top of all property flyers.
3. The lead can request more information from you or schedule a showing.
AIMS™: Property Flyer
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AIMS™ Testimonial
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No referral fee
No Long Term contract
20 Exclusive Buyer Leads a month
Website customized with your picture and logo
AIMS™: Summary
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Become a HomeGain Partner
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Become a HomeGain Partner
Enables brokers to help their agents while increasing own revenue
Allows agents to offer set their marketing expense by introducing others to HomeGain
Helps real estate related companies (like CRM providers or web designs firms) offer an additional service to increase client retention and income
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Example of Referral Partner
2) Receive a referral fee whenever an agent from your website subscribes to a HomeGain product
1) Place a HomeGain button on your website
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Example of Referral Partner (cont.)
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HomeGain Partner Benefits