MONTANA DRUNK DRIVING AND POPULATION TRENDS*2

MONTANA DRUNK DRIVING AND POPULATION TRENDS2

At MillerCoors, we believe that with great beer comes great responsibility, which is why it’s important for us to gain an understanding of the change in drunk driving and underage drinking behaviors in every state. We work with retailers and our distributor partners to make sure that our beer is enjoyed responsibly by legal-drinking-age consumers, and we educate the public about ways to prevent drunk driving.

Drunk Driving Prevention

13.7Million

SOURCES1.InternalResearch,November2015,MillerCoors SustainabilityDepartment.2.FatalityAnalysisReportingSystem,NationalHighwayTrafficSafetyAdministration,U.S.DepartmentofTransportation,2015: http://nhtsa.gov3.2012YouthRiskBehaviorSurvey(YRBS),CentersforDiseaseControlandPrevention,2013: http://www.cdc.gov/healthyyouth/yrbs/cdcreports.htm4. NationalSurveyonDrugUseandHealth,SAMHSA,CenterforBehavioralHealthStatisticsandQuality,2012and2013.5. GfK RoperYouthReport.Developedfromanonlinesurveyof1,008Americansage8-17,conductedonline2008-2013; dataareweightedbasedononlinepopulationestimatesfromMediaMark‘s (MRI)AmericanKidsandTeensSurvey.6.TheAmericanFreshman:NationalNormsFall2014,UCLA,2014: http://heri.ucla.edu/monographs/TheAmericanFreshman2014.pdf

More than 13.7 million people became part of our 10 Million Strong responsibility campaign since2009. Our drunk driving prevention efforts include initiatives to help consumers find a safe ridehome. The Free Rides program has provided safe transportation home for over 4.95 million peopleacross the country.1

MONTANA

MILLERCOORS IS A PROPONENT OF TAKING ACTIVE STEPS TO REDUCE DRUNK AND DRUGGED DRIVING:

1. Use of DUI Saturation Patrols

2. Swift and Escalated Penalties for High BAC and Repeat Offenders

3. Increase the Capacity of Detecting, Arresting and Tracking Drug Impaired Drivers

4. Educate about Impairment and Ways to Plan for Safe Ways Home *Data used for comparison reflects 1994 and 2013

11%Since 1994

13%Since 1994202

229

83 92

0

50

100

150

200

250

300

93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13

TotalFatalities DrunkDrivingFatalities

855

1015Population(inthousands)

19%

33%

13% 11%

0%

5%

10%

15%

20%

25%

30%

35%

Population

VehicleMilesTraveled

TotalFatalities

DrunkDrivingFatalities

FEWER MONTANA HIGH SCHOOL STUDENTS ARE DRINKING3

Underage Drinking Prevention

RESPECT 21®:• Created to help retailers prevent underage access to

alcohol• Focuses on enhancing skills and knowledge to improve

or establish methods to prevent the sale of alcohol to minors

• More than 1,883 retailers in 55 communities across the nation have participated since its inception in 2005

PAST MONTH BINGE DRINKING

12- to 17-YEAR-OLD TREND SINCE 2002

Down

66%Down

76%

IntheU.S.,record-lowlevelsofcollegefreshmendrinkbeer(33.5%),down40%fromitspeakin1981.6

GREAT PLAYS:• Grant program works in partnership with The

Responsible Retailing Forum• Contributes $10,000 grants annually to colleges and

universities to fund programs that aim to reduce and prevent risky drinking behaviors

• Since its inception in 2011, the program has awarded $600,000 across the country

40%

©2015MILLERCOORSLLC,CHICAGO,IL

#1Influence

is parents68% of 13- to 17-year-olds in the U.S. cite their parents as the #1 influence on whether they drink or not, an increase of 33% since 1991.5

UNDERAGE DRINKING IS DECLINING IN

MONTANA4

84.0%

58.2%43.1% 27.4%

72.8%

38.3%25.2% 10.6%

0%20%40%60%80%100%

HAVEEVERCONSUMEDALCOHOL CONSUMEDALCOHOLPAST30DAYS

CONSUMED5+DRINKSINAROWPAST30DAYS

DROVEAFTERDRINKINGINTHEPAST30DAYS

1995

2011

PERCENTAGE OF 12- to 17-YEAR-OLDS IN MONTANA WHO ADMITTED TO CONSUMING ALCOHOL

0%

20%

40%

60%

80%

03-'04 04-'05 05-'06 06-'07 07-'08 08-'09 09-'10 10-'11 11-'12 12-'13

SOMEONE NOTRELATED21+ 39.1%

ANOTHERFAMILYMEMBER21+ 13.1%

PARENTSORGUARDIANS 9.6%

SOURCE U.S.AVG.62%OF 12- to 20-

YEAR-OLDS GET THEIR ALCOHOL

FROMADULTS4