home network & ott 2.1

Smart home and home networks in the OTT age

OTT Special focus day -‐Dubai October 2012

Benjamin Schwarz [email protected] -‐ 1

Home networks and Smart Homes

Finally available with OTT or reserved domain of Telcos & Cablecos?




Agenda

•  Vocabulary •  The risk according to IHS Screen Digest •  Smart home •  Home Network •  VerOcal or Horizontal stakeholders •  Telco/Cableco Assets •  Big Data •  Conclusions




Some vocabulary

•  Connected home •  Smart home •  Home network •  Home cloud •  Connected devices •  The Internet of things •  Simplicity, reliability & free choice •  Connected home & connected individual

What about ge+ng architects involved

instead of technologists? Would smart paint work? ….

(David Berry)




The future according to ScreenDigest

Risk of

bypass




What is a Smart home?

•  Security – Fire alarms – Cameras

•  Energy – Smart metering

•  Comfort – HVAC + lighOng + music

•  Healthcare – Monitoring




The home network management issue

•  People are already in pain … – DLNA isn’t yet a reality except for geeks –  IP devices just don’t always see each other

•  … and its ge_ng worse




PCCW home network consulOng offer

•  Hong Kong incumbent is opening a new consulOng service to help subscribers with home networking issues.

•  Use of the USP of being local. •  PercepOon of value. •  This is a first step.




Home network verOcal or horizontal?

Android




Telco’s sOll have assets

•  Landline used to be the heart of Telco Strategy, has fallen off the radar screen, but it’s sOll there with it’s huge potenOal – Eg. Telstra’s T-‐Hub from Sagemcom or DECT-‐ULE

•  Would you prefer to get you TV installed by EOsalat or by Google?

•  Telco’s are touchable!




Telstra’s T-‐Hub 2




InstallaOon performance

12 © 2006-2012 Mariner Partners. CONFIDENTIAL AND PROPRIETARY

Remote STB AcOons




Service Provider hot line

Service Provider’s Box

Remote noFficaFons

Camera

Remote Monitoring

Service Provider’s network

Remote User’s services

Remote Support

Smart Home

User’s home

Voice

Internet & connecOvity

Video, games & MulOmedia

Another vendor’s vision: SojAtHome




Screenshot from the Gateway




ADB’s soluOon




Big Data is relevant here to •  We’re ge_ng a bit fed up of the Big Data Hype, yet it’s part of the equaOon: –  ExponenOal growth of connected devices, – Unpredictable usage palerns within the home,

•  The ability to first capture this data is criOcal !?! •  It must then be linked with other data so that palerns can emerge.

•  Number-‐crunching and making sense out of petabytes of this data will become a key enabler of personalized digital services.

•  OTT players have an edge here.




In the end •  A pure-‐play OTT operator

–  is more agile without hardware in people’s homes –  may have global reach and be beler at Big Data,

•  but is is useful to learn how Americans behave to beler serve the Saudi market for example?

•  A Telco or a CableCo –  Has local presence

•  customer support –  Provides the home gateway

•  Must bear the cost and cumbersome maintenance •  can monitor proacOvely within the home (TR111) •  can troubleshoot

•  The balle for the home was about viewership, ARPU and churn, OTT will also make it about freedom and ubiquity.

The fact that there are many devices in the home doesn’t imply there is money to be made out them all (HIS)




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