HomeAway Confidential© 2010 HomeAway. All rights reserved.

HomeAway Summit 2012

HomeAway Confidential© 2009 HomeAway. All rights reserved.

YouTube and Online Video are Important!

YouTube is the #2 search engine in the world – Targeted content & optimizing for search engines is key!

Stats– Over 4 billion videos are viewed a day– Over 800 million unique users visit YouTube each month– Over 3 billion hours of video are watched each month on

YouTube– 70% of YouTube traffic comes from outside the US– YouTube is localized in 39 countries and across 54

languages– In 2011, YouTube had more than 1 trillion views or almost

140 views for every person on Earth

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Content Types

Vacation rental tours (video or slideshow)Area images/slideshowInterviews with travelersTraveler testimonialsTraveler FAQs, tips for travelerHistory of the home, owner stories

Sample Videos:– Victor’s Villas – Slideshow with testimonials and Owner – Discovery Beach House - Owner rental tour, stories, testimonials, tips for

travelers– Orlando Vacation Villa – slideshow with text and music– Windsor Home Rental – slideshow with labels and music

Who has a video to share?

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Tips & Guidelines

Photo slideshows – Ensure you use pictures with good lighting– Don’t use pictures where there is clutter shown

Showcase best features of the home/amenities Show why travelers love your home Create a variety of content Equipment matters! Videos – Should be short and informative

• Create multiple videos if you have lots of information!• Try to keep videos at 90 seconds or less• If doing a walk through consider placing the camera on a

tripod and panning to avoid shakiness– When uploading use YouTube’s stabilizing feature to

smooth out shaky video clips

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Channel Features

Utilize & Optimize Videos– Choose titles, descriptions

and keywords that are relevant to your area, home, amenities, travel, activities, etc that are in your video

Playlists– Categorize your

content to help travelers

– Use keywords in playlist titles