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HomeAway Confidential 2010 HomeAway. All rights reserved.HomeAway Confidential 2009 HomeAway. All rights reserved.Why use Pinterest?To display attractive and inspiring photos of your vacation rental, area attractions and local activities.

Source of promoting the highlights of your property

Engaging with your target market

Building links to your property page

Educating travelers about your location, and making them more likely to be interested in your property

Creating a conglomerate of shared images, resources and links

Source of potential traffic to your listingFrom 2010 to 2012 we looked at inquiry conversion from Pinterest on VRBO; it was approximately 6%Compared to some other social sites, the inquiry conversion is higher

HomeAway Confidential 2009 HomeAway. All rights reserved.Getting Started What is it?Pinterest is a virtual pin-board site that allows users to organize photos from any website and places them into categorical boards.

How do you sign up?You must request an invite, so mark it on the sheet!Once you receive an invite, link to your Facebook or Twitter account before you create an account with your email address

HomeAway Confidential 2009 HomeAway. All rights reserved.

Pinterests Main PageHomeAway Confidential 2009 HomeAway. All rights reserved.Functions

PinImages, videos or articlesLinks back to websiteBoardCategoriesTitles that reflect property or areaFollowersFollow users interested in travel, home dcor, DIYRepinRepost other users pinsPlace into a category/ boardLets Pin an Image!HomeAway Confidential 2009 HomeAway. All rights reserved.Creating a Pin

Write a description using keywords and hashtagsInclude a link to your property or link source Select appropriate board

Pin It ButtonHomeAway Confidential 2009 HomeAway. All rights reserved.How to EngageSearch for friends and topicsFollow users backRepin photos that relate to your property/location

Comment on photosHomeAway Confidential 2009 HomeAway. All rights reserved.ContentContent Examples on PinterestHomeAway Confidential 2009 HomeAway. All rights reserved.