Homers Deli & Sweetheart Bakery

Homers Deli & Sweetheart BakeryMarketing PlanLindsay AielloMelody WilliamsAmber LorenzenIvan ChinoHomers Deli & Sweetheart Bakery

Annual Increase in RevenueHomers Deli

To create high-quality deli products at reasonable prices for the satisfaction of customers, Sweetheart Bakery

. and to be the leading competitor in providing fresh bakery goods to clientele.Basic price listHomers Deli:8 Sub- Bowl of Soup- $2.59Cup of Soup- $1.99Pasta- $1.30/ dish

Sweetheart Bakery:Cookies- $0.45-$1.19Blarnies- $1.09Brownies- $0.85Cake- $20.95-$36.95Dozen Doughnuts- < $10.00Pie- $9.99-$13.99Dog Treats-Customer AnalysisUpper Middle-Class & BusinessesCollege StudentsReason: High-priced productsWeddingsGraduations

Reason:Satisfying , wholesome mealDessertQuiet setting for studyingMarket SegmentProductsBakeryDeliCookiesDonutsCakesBunsLunchMid-DayDinnerAge 0-163300101Age 16-252211212Age 25-401221313Age 40-601211213Age 60-1001211212Party Planners (Graduation/Wedding)2133220Businesses1310300MARKET PRODUCT GRIDMarket Product Grid & incentiveCustomers 0-25:

Student ID = 3 free cookiesWeekly night discount

Customers 25-60:

Time constraints = Increased efficiency behind counters to offer quality fast.Customers 60+ :

Quiet atmosphereAffordable mealSenior Discount?

Melody begins

Types of inventoryIngredients (food)Table servicePackagingCleaning supplies

Ways to reduce inventory costs:Order non-perishable items in advanceTrain employees to use rational amount of suppliesInvestigate other distributors with lower prices.

DependabilityConvenienceLoyalty CardsCouponsHigh-qualityFriendly serviceFuture Developments:Two serving linesImprove efficiency behind counterIncrease open business hoursPromotion objectives10% increase in customer college students weekly

Promotion budget = 30% of advertising budget

Use of Percentage of sales budgeting strategy

Networking with local collegespromotion price discounts implementation within third quarter of annual yearWebsiteImprovementsContent Element: Wedding music and theme when customers view wedding cakesCommunity Element: initiating a chat room with customer experience and opinionsCustomization Element: Interactive Choiceboard where users design and decorate cakes onlineCommerce Element: Online Order forms for convenience & efficiency

Gantt Chart Homers Deli & Sweetheart Bakery