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CRAFT YOUR BRAND STORY LESSON 1 HOMEWORK

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Page 1: HOMEWORK - Join Startup Society - Startup Society

CRAFT YOUR BRAND STORY

LESSON 1

HOMEWORK

Page 2: HOMEWORK - Join Startup Society - Startup Society

HOMEWORK

CRAFT YOUR BRAND STORY

LESSON 1

BRAINSTORMBrainstorm ideas for your answers to the five P’s of your Brand Story.

People: Who is your ideal customer — what do they want? What vision do they have

for their future?

THE FIVE Ps

Page 3: HOMEWORK - Join Startup Society - Startup Society

HOMEWORK

CRAFT YOUR BRAND STORY

Problem: What are 1-3 problems stopping them from achieving their vision?

Perspective: How can you help your customers believe they can achieve their vision?

Page 4: HOMEWORK - Join Startup Society - Startup Society

HOMEWORK

CRAFT YOUR BRAND STORY

Plan: The step-by-step plan your customers must follow to become successful.

Payoff: How the plan resulted in a success or failure for your customer. *Consider

internal (mindset, self-actualization) and external (money, prestige) results.

Page 5: HOMEWORK - Join Startup Society - Startup Society

HOMEWORK

CRAFT YOUR BRAND STORYSIMPLIFYSimplify your Brand Story notes by writing 1-3 sentence answers for the 5 P’s

People:

Problem:

Perspective:

Plan:

Payoff:

Page 6: HOMEWORK - Join Startup Society - Startup Society

ACTION STEPS

LESSON 1THE FIVE Ps

Step 1Brainstorm ideas for your answers to the five P’s of your Brand Story.

Step 2Simplify your Brand Story notes by writing 1-3 sentence answers for the 5 P’s.

Step 3Schedule and hold a quick interview call with a current (or ideal) customer to review

your answers and receive feedback.