Honda Australia

National Dealer Business Meeting

© Aesthetic 2015. All Rights Reserved

National Dealer Business MeetingHonda AustraliaThe Requirements Honda Australia’s National Dealer Business Meeting was a key strategic event for 2015. The purpose was to share the brand goals, strategy and successes with 100 Dealer Principals. Aesthetic was given the task to engage these key stakeholders through an action-packed two-day conference extravaganza.

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The Delivery We delivered a conference with three distinct experiences across three Melbourne venues. Each experience served an important purpose. The plenary session on Day 1 was created to inspire and immerse the audience. A gala dinner that evening was designed to facilitate networking and relationship building opportunities. The conference sessions on Day 2 served to educate attendees across Honda’s plans for the future. Highlights of the conference included the 35m long, 180 degree wrap-around screen environment with integrated surround sound and lighting, the crystal-covered custom whisky bar at the gala dinner and the seamless transportation of attendees from around the country and through the hustle and bustle of Melbourne’s CBD. We worked with Honda from strategy and creative, through collateral design and production, all the way to final execution and event analysis.

The Result We conducted significant measurement of the success of the conference from the perspective of the attendees. Results showed that following this event, guest attitudes and engagement with the Honda brand had increased across the board from 2012, with a positive sentiment from attendees of over 90%.

Our Service • Creative concept • Event production • Event management • Logistics

“Darren, Hayley and the Team at Aesthetic have been amazing in delivering our National Dealer Business Meeting. They have a strong work ethic, commitment to client service and ultimately delivered a slick professional event. They are a pleasure to work with.”

• Event content • Collateral production • Graphic design

© Aesthetic 2015. All Rights Reserved3

© Aesthetic 2015. All Rights Reserved4

5 © Aesthetic 2015. All Rights Reserved

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