Group Members Harshad Jangam M 1217 Bhagyashree Sawant M 1210 Nikhita Rane M 1232 Mahesh Neelakantan M 1226 Sagar Bansal M 1240 Sunil Gaikwad M 1252

Product Mix

Honda Motorcycle & Scooter India Pvt. Ltd

Honda Cars India Ltd.

Honda Power Products Limited

Product Line – Length, Width and Depth

SCOOTERS

-AVIATOR

-DIO

-ACTIVA MOTORCYCLESo DREAM YUGAo CB TWISTERo CB SHINEo CBR

-1000RR

-250R

-150o CBF STUNNERo CB UNICORNo CB UNICORN DAZZLERo VFR 1200 Fo VT1300CXo CB 1000R

HMSI HCIL

BRIOE MT EX MTS MTS(O)MTV MTS(O)ATV AT

 JAZZ

JAZZJAZZ SELECTJAZZ X

 CITY

CORPORATEESV MT/ATV(AVN)V Sunroof MT/AT

 CIVIC

CIVIC 1.8 SCIVIC 1.8 V

 ACCORD

ACCORD 2.4 CR-V

2.0L 2WD2.4L Real time 4WD

HPPL

GeneratorPORTABLE-HANDY

EK 400EBK 650EM 650EBK 1000

PORTABLE-SILENTEXK 1200EXK 1200sEXK 2000EXK 2000sEXK 2000ACEXK 2800EXK 2800s

PORTABLE-LPGEB 650GPEB 2000GP

 INVERTER GENERATORS EU 65is EU 30is 

Water pumpsWBL 30(LPG based pump set)WBK 15WBK 30WBK 30FFWPK 20WPK 20 FF

EnginesGK 100GK 200GK 300

 

LawnmowersHRU 196 K1

 

Brush cuttersUMK 435T U2ST

TillersFE 500 E-1

Products Selected HONDA ACTIVA

CB UNICORN

CB 1000 RR

Honda Activa Activa is the 1st scooter model in India by

Honda. Launched in 2001 4 Stroke Engine Activa is one of the most trusted gearless

scooter in Indian Market.

Pricing Strategy

Price is more than competitors

Used Maximum Current Profit Strategy

Promotion Advertising - Banners, Showroom displays,

Newspapers, Bill boards, Pamphlets and TV commercials.

Sales Promotion – Prizes, Free gifts, Free service camps.

Public relations – Press Releases, Articles in magazines.

Honda Unicorn

Launched in 2005 First Motorcycle to feature Mono-

suspension. Design is done keeping in mind Indian

road conditions.

Pricing Strategy

Honda has used “ Market Based Pricing”.

Due to many competitors from 150cc segment.

Promotion Advertising - newspapers , magazines, TV

commercials ,Hoardings Believe in keeping direct contact with the

customer Events – Sponsoring events, Giving test ride

to the youth Offers – Festival offers Public Relations - Paid reviews in various

motor bike magazines and TV shows.

Honda CB 1000R

The powerful engine with latest dynamic transmission system.

Efficient enough to generate zipper acceleration and pick up without producing any sort of vibration and noises.

Pricing Strategy

Honda has used “Premium Pricing Strategy”.

Pricing is done to attract status conscious consumers.

Enhance and reinforce a product's luxury image.

Promotion

Public Relations – Stories in magazines like Autocar, Bike,Overdrive.

Direct Marketing – It sends emails to their customers about their new launch.

Events – In Auto Motor shows and grand launch party.