honest 1 auto care franchise presentation
DESCRIPTION
Honest-1 Auto Care is a growing, upscale, women and family-friendly auto repair chain. Now expanding into Texas and seeking entrepreneurial franchisees throughout the Dallas/Ft. Worth Metroplex.TRANSCRIPT
Honest-1 Auto Care
Franchise Opportunity
Auto Care Industry
2012 Estimated Total Sales (in billions)
$40
$15
$30
GeneralSpecialtyDealers
Source: ASA & NADA
Auto Care Industry
• 251 million registered vehicles in the US
• Average age of cars on the road is 11.4 years
• Industry trends all show growth ahead
Honest-1 Auto Care®
Full Service Automotive Repair & Maintenance
• Began franchising in 2003• 35 Units open across US• 15 Units in development to open by
end of 2014• 16 Region Developers
Executive Team
Jack Keilt
President & CEO
Rissy Sutherland
Chief Operating Officer
Chip Baranowski, CFE
VP of Franchise Development
New Region Developer Insert Picture
Points of Difference
• Unique Customer Centric & Honesty as Key Approach
• Only Certified Eco-Friendly Auto Care Chain
• The Dealership Alternative with Full Service Facilities
• Proprietary Product Line featuring ECO 360® Organic Oil Additive
Role of the Owner
• Flexible owner duties• Managing Business Finances• Staff Management• Sales/ Marketing
• Reasonable business hours• 5-6 skilled employees & low turnover• Low inventory & receivables
Single Unit Franchise
• $169,750 to $398,750 Total Investment
• Franchise Fee $35,000• $450,000 net worth• $100,000 liquid• Business mgt experience with sales
& marketing, no automotive experience required
Honest-1 Auto Care®
Who are we looking for?
Multi Store Developer High level executive types
(Owners, CEOs, Presidents)
Trailblazers/ Risk Takers: not afraid to grow at a fast pace with an emerging franchise model
Team Builders
Entrepreneurs
Unit Owner Business Owners not
Operators
Management Experience
Actively involved in business
Strong type-A personalities
Manages processes and people well
Why Honest-1 Auto Care?
Recession Resistant OpportunityNo ReceivablesLimited InventorySkilled Labor ForceEco-Friendly Business (only one in the industry)Quality of Life BusinessGreat Repeat BusinessLocal Help (Region Developers)
