honey care africa (compile)
TRANSCRIPT
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Nurfauza Sari (1206296652)
Reyna Armelia (1206296690)
Riandra Khairina (1206296715)Surya Irawan (1206187922)
Syaifullah Budiawan (1206296822)
KELAS B 121
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• 75 % pendudukberkontribusi menjadi
buruh tani
• 8% lahan di kenya
merupakan lahan subur.
KenyaNegara
agrikultur
Honey Care Afrika dimulai pada
tahun 2000 di Nairobi, Kenya,
oleh Farouk Jiwa.
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Independent Business Model
No-gender differences
Improving Quality
Gaining farmer’s trust
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SYMBIOSIS
HoneyCare
RuralCommuniti
es
DevelopmentOrganization
Donor Agency / MFI
HONEY CARE’S TRIPARTITE
BUSINESS MODEL
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KeyPartner
KeyResource
Key Activity
Key Factor of Honey Care Africa
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Sumber: Your Business Picture, http://www.konoconsultancy.com/uploads/images/Business%20Picture.jpg , diunduh 4 Maret 2013
9 Building Blocks
Business
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International
donor agencies:K-Rep Bank &
Swiss Dev Corp
Government
Product and
service (kualitas
premium)
Trust and loyalty
with partner
(farmers)
•Menjaga kualitas
untuk pelanggan•Personal
assistance
(project officer)
Petani madu
•Socially and
environmentally
sustainable•Money for honey
(fair price, on the
spot details +
formal contract)
•Training untuk
petani
•Feedback dari
petani •Urbansupermarket
(retail, shop,
hotel)
•Export (UK,
Tanzania<
Canada)
Mass market
(urban society)
Cost driven (minimum cost) Assets sells sell inventory madu
Key
Partnerships
Key Activities
Key
Resources
Value
Propositions
Customer
Relationship
Channels
Customer
Segments
Revenue StreamsCost Structures
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• Trust and loyalty• Money for Honey Fair price (on thespot) dan formal
contract• Training
• Feedback dari parafarmers
Special bond withthe farmers
Teknologimodern
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Special bondwith thefarmers
Trustand
loyalty
Moneyfor Honey
Feedback
Training
Teknologi
modern
Madu yangberkualitas
(premium quality)
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NGO
Donor
Agencies
Mensponsori proyek-proyek yang akan
membantu masyarakat dalam
membangun self-suffeciency
International FinanceCorporation
Swiss DevelopmentCorporation
dll
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Enhance Scalability and
Replicability
But…
The replicability and scability of Honey Care’s business model
Expand beekeeping operationacross East Africa without losingits farmer focus.
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Collect ion , Payment and Quali ty assu rance (?? )
Bottleneck
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Establishing collection center
Downsides(?) individual farmer wouldhave to bring the honey to collectioncenters.
Establish the collection centers per region based on the data of area distributions (farmers), buildthe collection centers in the region that has morefarmers
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Loan from international donor agencies asmuch as the amount of forecasted
production output from the farmers andforecasted sales in supermarket.
Payment : on the spot or by cell-phonebanking.
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Investment in technology andhuman resources
• Public celebration
• Increase marketing campaign
• Add more project officer
Attract the investor
• Adding farmers
• Increase the production volume
The Agricultural Sector
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Key Resources, Key Partners and Key Activities tidak dapat dipisahkan.
Core sources yang menjadi competitiveadvantage dari Honey Care adalah hubungan
antara manajemen dengan para petaninyayang kuat dan juga teknologi yang modernyang tergabung menjadi satu sistem
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