honey money top

RETAIL MANAGEMENT

MAJOR ASSIGNMENT

Honey Money Top Retails Pvt Ltd. RM G-3

HONEY MONEY TOP

The Foundation of Honey Money Top was laid in the year 1997 a

by Lecturer turned businessman, Late Sh. N.L. Gupta, with a True

vision & Great Leadership Skills.

Since its very Inception, Honey Money Top has always been

distinguished by the basic beliefs, which are at the heart of our

activities i.e. Sweet & Soft spoken as Honey , Value

for Money and Top in quality.


OUR KEY RESPONSIBILITIES /KEY FOCUS

AREAS

Providing Healthy & Best Quality Food Products.

Best Customer Service & Customer Satisfaction.

Implementation of Our Customized & Value Added

Services to match our Customer’s expectations.

Highest Regard for our Customer values.

Comfortable & State of the Art ON FLOOR Shopping

experience.


Greater Noida)

MSX Mall, Swarn Nagri,

Greater Noida (U.P) - 201308

Ph. No. 9811776290


PART I

• RETAIL APPROACH (Independent/Partially integrated/fully

integrated)- INDEPENDENT INTEGRATED

• TYPE OF RETAIL FORMAT- MINI HYPER

• PROCESS OF INFORMATION GATHERING AT RETAIL

STORE- IVend ,SAP


PART II

• Retail Market strategy of the Store- Bulk SMS, Promotional

activities

• Retail location (a strategic decision)- Environment, Purchase

Value, Capability, Response, Kirana Store, Sale, Affordibality of

Store

• Customer Relationship Management by the store-Make Club

Cards(for discount), Loyality programes 4 % discount on cards.


PART III

Merchandise Management- Planogram

Four types of section:-

• Fresh

• Toy

• Grocerry

• Appreal

Assortment Plan- Differ from store to store :

ARS BASE - Auto Replishment Sale

Inventory management & sales forecasting: 20% hike on last month

sale

• Use past knowledge


PART IV

Store Layout, Design – It depends on NSO (New Store

Opening) team

Visual Merchandising – Going with theme like festivals and

seasons .

Atmospherics –

• Minimum base Light

• Average height of Shelfs


GLIMPSE


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