Honey popcorn

Name ID

Rakesh Tripathi 132200073

MD. Mahatab Molla 132200074

Md. Helal Uddin 132200075

Group Members

Table of content

Procedure Uniqueness Market Position Buyers and target group Perceived Value Challenges Product specifies Implementing the plan Swat

Procedure

Honeys Pop

OUR UNIQUENESSNew taste

Innovative product

Made with hygienic ingredients

Zero Preservative

Low price

Available in consumers reach

Position in the market

Product is not available in the

market

Our brand is unfamiliar to

people

So we are in 3rd position.

Buyers and target groupRural

people

City people

Superstores

Malls

Hostel student

Trade fair

Perceived Value

Unknown brand

Efficient product

Effective quality

Low budget

Readily available

Challenges

Make awareness

Fluctuation in price

Product maximizatio

n

Maintain ProductGuidelines

Affordable for rural

customer

belief of the consumer

High quality

Purity

Fresh food

Product specifies

Billboards, advertisement,

boards

TV and FM radio advertisement Attractive offers

Implementing the planPhase

1

Continued…..

promotional program Bus advertisement

Phase2

Reminder ads special offers free items

Phase 3

Continued…..

Swat…..Our Strengths

Own land for production

Reasonable price

Unique test

Our Weaknesses

Having no patronize on behalf of government

Lack of technical skill

Inexperienced people

To Be Continued

Swat…..Our Opportunities

New business idea in Bangladesh

Attract consumers by new taste

There are less competition

Our Threats

Unawareness of the consumer by new taste

Natural calamities

Competition may arrive

Successfully Complete